Second Wave of Limited Edition Shell LEGO sets make their worldwide debut in Singapore

August 29, 2014 | 4

UPDATE: Looking for information on the Shell Ferrari LEGO promotion in Malaysia? Check out this post which has all the details!

Here’s some fantastic news for Singaporean LEGO fans, the second series of promotional Shell LEGO sets go on sale at Shell Stations across the city-state. Dubbed the Shell V-Power LEGO Collection, the exclusive range of sets features four iconic Ferrari cars, a special limited edition Shell Tanker, a Finish Line podium and a Shell Station modelled after the  one at Fiorano circuit, Scuderia Ferrari’s private racetrack in Maranello, Italy.

From 29 August to 20 November 2014, fans will be able to purchase these sets at Singaporean Shell petrol stations with every S$60 purchase of Shell V-Power, Shell FuelSave fuel or Shell Diesel.

If you fill up your vehicle with V-Power, each set (except the Shell Tanker) will cost you S$5.95 but if you opt for  Shell FuelSave fuel or Shell Diesel, you’ll have to shell out  S$8.95 for each set.

The limited edition Shell Tanker set will be available from 21 – 30 November 2014 as long as you meet  the minimum S$60 spend on Shell V-Power fuel. The Shell Tanker is priced at  S$10.95.

New models will be released every two weeks. You can refer to the promotional poster below for more information on when each model becomes available.

The Shell V-Power LEGO Collection is the result of a collaboration between Ferrari, LEGO and Shell to commemorate  Shell’s 60-year technical partnership with Scuderia Ferrari. The Ferrari Models feature the smallest pull back motor ever produced by The LEGO Group, which apparently propels each vehicle more than 2 metres in a single pull.

They’re the same motors as the ones in the previous LEGO Shell Ferrari sets we got last year.

Will these sets be released outside of Singapore? I checked with Shell Singapore’s PR on whether this promotion would be extended to Malaysia, Australia or other countries but they were not able to provide any confirmation, so for the time being Singapore will be the only place to get these Shell LEGO sets. For now.

I have no doubt that this promotion will eventually roll out to Malaysia or Australia. To put things in perspective, their last promotion for the first wave of Shell LEGO sets rolled out in Singapore in August 2012, with Malaysia getting them in December 2012. Australia received the Shell Ferrari LEGO sets in March 2013.

I’d say it’s a matter of time before these sets become available on our shores, so don’t panic-buy and overpay for these sets when they inevitably get listed on eBay by enterprising Singaporeans looking to make a quick buck.

Personally, I really like this second series of Shell LEGO sets simply because it’s not just Ferrari cars but we’re also getting some brick built structures such as a Petrol Station and a Podium. The cars themselves look pretty cool as well, with the blue one being my favourite so far based on what I’ve seen in the hi-res images.

It looks like stickers will be aplenty again, even for the minifigure torsos but there are 2 printed elements (the front part of the car) that I can spot immediately, on the blue Ferrari 250 GTO and red Ferrari F12Berlinetta which is always nice to have.

I think that this the timing of this promotion is a little odd seeing as how the whole Greenpeace controversy hasn’t really died down yet. That said, launching this promotion in Asian territories where the Environment isn’t that big of a priority should be pretty safe for LEGO’s brand image.

Still, I think that LEGO could’ve waited till most people forgot about it and Greenpeace has chosen another evil polluting corporate entity to bully. As you can probably tell, I don’t really care about the whole Greenpeace campaign as I feel that it’s just taking advantage of LEGO’s surge in popularity.

It’s really just adding fuel (pun totally intended) to the fire.

Here are more details on the Shell LEGO models, their piece counts and when they’ll be available in Singapore.

Ferrari F138 (29 August – 11 September 2014)

• The F138 is the fifty-ninth Formula One car built by Scuderia Ferrari specifically to take part in the 2013 FIA Formula One World Championship™, and was driven to two Grand Prix victories by Fernando Alonso in the same year. The name combines the current year and the number of cylinders – the eighth and final year of the competition for the V8 engine.
• 42 LEGO bricks are used in this model.

Finish Line & Podium & LEGO Minifigure (12 – 25 September 2014)

• This playset includes a start/finish line, winner’s podium, Scuderia Ferrari Engineer LEGO Minifigure, pit board and chequered flag.
• 63 LEGO bricks are used in this model.

Ferrari 250 GTO (26 September – 9 October 2014)

• The 250 GTO is one of Ferrari’s most legendary GTs ever produced. Debuted in 1962 with only 39 ever made, it is one of the rarest and most sought after of vintage Ferrari models in the world.
• 42 LEGO bricks are used in this model.

Ferrari 512 S (10 – 23 October 2014)

• This 5-litre V12 GT racer was produced in 1970 and debuted that year at the 24 Hours of Daytona, before going on to race at the 24 Hours of Le Mans and in the World Sportscar Championship through the 1970-71 seasons, scoring 4 overall wins and 2 category wins. Only 25 were ever produced.
• 49 LEGO bricks are used in this model.

Shell Station & LEGO Minifigure (24 October – 6 November 2014)

• This playset is modeled after the Shell station on Scuderia Ferrari’s Fiorano track in Maranello and comes with a Shell Fuels Scientist LEGO Minifigure.
• 79 LEGO bricks are used in this model.

Ferrari F12berlinetta (7-20 November 2014)

• Debuted in 2012, the F12berlinetta is powered by a 730 BHP naturally aspirated V12 engine, and was Ferrari’s  fastest ever road car.
• 44 LEGO® bricks are used in this model.

LEGO Shell Tanker Model (21 – 30 November 2014)

• Shell Tankers transport fuel to more than 40,000 service stations worldwide each day.
• 93 bricks are used in this limited-release model, and it is the only vehicle in the Shell V-Power LEGO Collection that does not feature the pull-back motor.

For more information on the Shell V-Power LEGO Collection, visit Shell’s website.

Here’s the full press release:

LIMITED-EDITION SHELL V-POWER LEGO^® COLLECTION RACES INTO SHELL STATIONS

New Ferrari models and LEGO^® playsets are now available exclusively at Shell stations in Singapore with every S$60 purchase of Shell V-Power, Shell FuelSave fuel or Shell Diesel.

Shell has launched its new Shell V-Power LEGO Collection, an exclusive range of buildable Ferrari collectibles made out of LEGO bricks. Available today at Shell stations across the island, the new range embodies the spirit of technological innovation and improved performance that is at the heart of Shell V-Power fuel.

Created in collaboration with Ferrari and the LEGO Group, the Shell V-Power LEGO Collection introduces six new models that promise to delight customers when they fill up at Shell. The collection includes four iconic Ferrari cars, a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO Minifigure, and a Shell Station modelled after the one at Fiorano circuit, Scuderia Ferrari’s private racetrack in Maranello, with a Shell Scientist LEGO Minifigure.

“The new Shell V-Power LEGO^® Collection builds on the success of the first range of collectibles launched in Singapore in 2012.  It is significant that Shell motorists in Singapore will be the first in the world to enjoy this new collection. With new models and more bricks for selected models, all still at a very affordable price, we hope that we can continue to capture the imagination of customers and motorsports fans young and old to construct their very own racing world,” said Louis Tan, General Manager of Retail Sales & Operations, Shell Singapore.

With a minimum fill-up of S$60 of Shell V-Power fuel, customers will be able to purchase one of the six LEGO models for S$5.95.  The models will also be available to customers who fill up a minimum of S$60 of Shell FuelSave fuel or Shell Diesel at a price of S$8.95 each. New models will be released every two weeks. Drivers will also have the special opportunity to purchase the limited-edition Shell Tanker for S$10.95 with minimum S$60 spend on Shell V-Power fuel from 21 – 30 November 2014. 

The Shell V-Power LEGO^® Collection 

The limited-edition collection celebrates the shared passion for performance in Shell’s 60-year technical partnership with Scuderia Ferrari. Shell has worked together with Ferrari and the LEGO^® group for more than half a year to create the new cars and playsets. The model cars in the new collection again feature the smallest pull-back motor ever produced by the LEGO Group, created especially for Shell to propel each vehicle more than 2 metres on a single pull.

The models included in the promotion (clockwise from top left in the photo below) are a Shell station with a Shell Scientist LEGO Minifigure; a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO Minifigure; the Ferrari F12berlinetta; the Ferrari 512 S; the Ferrari F138; the Ferrari 250 GTO.

New models will be released every two weeks with exciting activities and opportunities in selected stores. Motorists, race fans and toy enthusiasts alike can also look forward to the release of the limited-edition Shell Tanker model, available from 21 – 30 November 2014 with minimum S$60 spend on Shell V-Power fuel.