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Editorial: Have I been a victim of plagiarism?

Hey everyone. If you follow me on Facebook or Twitter, you may have noticed a bit of drama earlier this week where I publicly called out this random UK site, The Palace of Wisdom (don’t click unless you have to. Don’t want them gaining any traffic) for using and manipulating photos from my Black Panther Pursuit review in their own review without my permission OR any credit given to this site.

I’ve been quiet for a few days because I’ve had some time to think this post through, as well as do a bit of fact-checking to ensure that everything I write here is as accurate as possible. So, I’m finally ready to talk about this entire ordeal in detail.

OH… and because they threatened legal action against me (I know right?), I would like to preface this entire post by saying that I am NOT MAKING ANY SORT OF CONCLUSIVE STATEMENT OR CLAIM. I’m just asking questions and pointing out some interesting things I’ve managed to observe & discover.

Would also like to say that all opinions, questions and observations here are completely my own.

We’re all intelligent individuals here (I hope), so I’ll leave it to you to arrive at your own conclusions.

UPDATE: Looks like they’ve removed all the bits which sound the same as my review. Small victories!

LEGO Pass the Popcorn

Grab some popcorn, put some Michael Jackson in the background, cause I wanna be startin’ somethin’.


This is going to be a chronological account of my what I’ve discovered, how things escalated and some pretty bizarre things I’ve discovered. I have screenshots of nearly everything, so you can check out the content that I’m making references to by looking at the images. I really don’t want to be sending traffic to an unscrupulous site.

The four main sections of this editorial are:

1.  Black Panther Pursuit photos used without my permission

2. Is it me or are there too many similarities in the review text?

3. Have they been plagiarising Brickset too?

4. Create or Credit: Why plagiarism is a big deal.


1.  Black Panther Pursuit photos used without my permission

This happened almost serendipitously. I occasionally Google my content as I’m always curious about how my content is ranking on Google, as well as see which photos of mine have been indexed by Google’s Image Search. I’ve had photos of mine lifted and used by other sites previously, so it’s always piques my curiosity to see where they end up. Mostly, they often get copied by Image Scrapers or eBay sellers, which I’m not too fussed by.

When people scrape images, they normally take the whole image as-is, so my watermark is usually very visible and I give it a pass because these usually aren’t trying to pass them off as their own.

Photos Used by The Palace of Wisdom

As I was scrolling through Google Images, I stumbled upon this Black Panther Pursuit review (don’t click and give them traffic unless you must) which used 4 of my photos from my own review of 76047 Black Panther Pursuit. I like to think that I have a specific style of photography, and because I took these photos, I was absolutely sure that these were mine.

The review mostly used official LEGO product photos to supplement the text, but I was curious how my images ended up in the mix.

Copy of Manipulated Black Panther Minifig Images - TPOW

I took a closer look at the photos and yup, they were 100% mine. I’m not a professional photographer, so I don’t bother photoshopping flaws out of my images. It was pretty easy to notice things like my fingerprint on Captain America’s leg, random dust specks all over Winter Soldier and even things like the light reflections on Black Panther to ascertain that these were in fact mine.

The worst part is that my watermark was completely removed and they were cropped and manipulated without permission OR credit.

So I naturally flipped out online. I posted on Facebook, and Twitter, publicly naming and shaming The Palace of Wisdom (and the writer) for using AND manipulating my photos for their review without my permission.

They call themselves professional

I was absolutely livid and used some pretty salty language on Twitter to express my displeasure. I mocked their professionalism and called them “shits” on Twitter. I’ve since deleted those tweets, which I’ll explain in a bit.

In hindsight, I should’ve been a little more chill and taken the high road, but I was incredibly upset at the time. Using images without permission is one thing but manipulating them and cropping out the watermark is incredibly damning behaviour in my book and reeked of theft. I’ll elaborate more about why I was so fired up about this in Section 4.

Blocked On Twitter - Copy

Anyway, publicly calling people out on Twitter actually works. The author of the article (and the site) swiftly blocked me. The author then reached out to me via the Jay’s Brick Blog Facebook Page and we talked it out.

Of course, this is when he threatened legal action. The conversation eventually became quite civil and he claimed that “Those images were provided to us by our usual source for the products themselves”.

So I thought, hmm. He did have a point there and I could be blaming the wrong party for this entire issue. He also pointed out that I was publicly slamming his personal Twitter account (it’s linked to his author profile) so was worried that it might put his children at risk.

I then relented, and saw his point of view and apologised for being a dick online and deleted the tweets. I was being a little harsh in the heat of the moment and realised that I was making claims without much evidence.

In return, the writer took down those 2 images and replaced them with official product photos. All good right? Glad it was settled amicably, and I learned something about not being an ass online.

This bit here jumps a little bit in the timeline, but since section 1 is about the images, I’ll talk about it now.

Of course, I was still curious how they my photos were “provided to them”. That just sounded extremely odd since I was wondering why other parties were sending out my photos in place of official product shots.

To get all my facts straight, I then contacted the PR Agency that supplied The Palace of Wisdom with this review set to find out if it was indeed true that they were distributing my photos. After a few emails, and follow up calls to the UK, I got my confirmation – they didn’t send out any of my photos and only sent out official LEGO images.

That made complete sense and it assured me that it wasn’t a third party that was sending out my photos without my knowledge.

The sad thing is that if they had been nice enough to ask permission to use my photos or at the very least credited my blog as the source of those images, I would’ve been perfectly fine. There have been plenty of cases where people have wrote in to request permission to use my images and 99% of the time, I’ll probably agree.

So… if one of LEGO’s PR Agencies didn’t send out my images, who is the “usual source of the product” that has been sending out my photos? Hmmm.


2. Is it me or are there too many similarities in the review text?

Claims of Copied Text

I was in a slightly better mood once I thought the issue with the images was resolved until one of my readers, Michael Kontoudis (thank you so much man, I really owe you on this) pointed out a very interesting observation on Facebook – that they were ALLEGEDLY copying my reviews as well and ALLEGEDLY paraphrasing plenty of my text. 

This certainly got my attention as I am even more protective of the written component of my reviews as they are a direct reflection of my thoughts and perspectives on LEGO sets. Also, because I spend a lot of time writing and pour in so much effort to meticulously review sets.

Black Panther Pursuit Review Comparison

You might have to zoom in on this screenshot but I did manage to find plenty of similarities in both of our reviews. Excuse the shitty MS Paint job. Odd isn’t it? It was really odd.

Do you think the wording, syntax, phrases and general thought behind these areas that I highlighted are eerily similar? 

Let’s look at some examples:

Jay: The printing on his torso is crisp and sharp, and combines futuristic armour definition, with an old school leather belt and shoulder straps

TPOW: combining futuristic armour definition, with an old school leather belt and shoulder straps

Jay: The printing on the back continues the detail from the front and has a metal clasp for his leather harnesses.

TPOW: The printing continues on to the back of the torso, which is similar in detail to the front but also including a metal clasp for his leather harnesses

Jay:  sleek, mostly black outfit with what seems to be plenty of kevlar armour and straps

TPOW: sleek, black and gray outfit with what seems to be plenty of kevlar armour and straps

Jay: Like the polybag version, the Winter Soldier minifig has his silver cybernetic left arm, which is slightly updated with more silvery details across the different segments. The red star is also slightly faded, perhaps to indicate him growing further apart from his origins as a Soviet agent.

I’m really pleased with his choice of weaponry, we get an uzi machine gun which hasn’t shown up in too many sets and looks really realistic. Hurray for no stud blasters or kiddy-looking guns.

TPOW: Compared to his last outing, the cybernetic arm detail has had considerable improvements made to it, featuring an extra layer of detail lines and the faded red star, signifying his soviet past. The Winter Soldier’s weapon of choice here is an uzi, a reasonably rare weapon these days with LEGO opting more for the stud-launcher style guns.

Jay: mostly black with several geometric silver and dark grey markings that extend across his torso

TPOW:  almost entirely black with several geometric silver and dark gray markings that extend across his torso.

Jay: The jet also has a really sleek design, with a strong and rigid fuselage that acts as the aircraft’s backbone and the beautiful wings that erupt both sides at an acute angle.

TPOW: The jet has an impressively sleek design and yet an extremely strong and rigid fuselage that acts as the aircraft’s backbone

This is topped off nicely by the beautiful wings that erupt both sides at an acute angle.

My, my, my. Would you look at that. What do you think? Are there merely a happy coincidence or do they suggest plagiarism and lazy paraphrasing? 

Of course, once the topic of discussion on Facebook turned to the content, the author once again messaged me. Here are his direct quotes:

“Taking 10 choice words and accurate descriptions from a 2000 word review and calling it plagiarism is laughable at best.”

“I know exactly what I did, I wrote reviews which contained a couple of words the same as yours and you cry havoc.”

“But this is pathetic, picking out a word here and there and calling it plagiarism. The lego is a tiny part of our site, it’s a bit of fun but I still work hard on the stuff I do. Maybe you’d like to go through all of my reviews, pick out a few words in each and say I’ve copied your whole site?”

It was at this point, I kinda stopped responding to him. After all, I didn’t want my own words used against me. *wink*

Is it me or are there too many similarities in the review text?

This says otherwise.


3. Have they been plagiarising Brickset too?

The discovery of The Palace of Wisdom’s unique style of writing made me even more curious. What if I was not the only one that had content that had so many seemingly coincidental similarities?

I dug through a few reviews and was pleasantly surprised to find yet another example! I struck gold with their review of Super Hero Airport Battle, which of course, I pointed out on the Facebook comment thread to those that were following this saga.

Super Hero Airport Battle Review Comparison Pre Edits

I found quite a number of (surely) coincidental similarities with Brickset’s Super Hero Airport Battle Review (Part 1 & Part 2). I’ve highlighted some similarities from Part 1 and the TPOW review above.

Oh and they also used and manipulated Brickset’s photo of the Ant-Man nanofigure in their review as well. I reached out to Brickset to see if they had granted permission to use or edit that image and spoiler warning, they weren’t aware as well. 

So, after realising that I had insinuated that there were some odd similarities with Brickset’s review on my Facebook page (which they of course refuted)… something interesting happened. Plenty of text from The Palace of Wisdom’s review (the ones that sounded awfully like Brickset’s) AND the Ant-Man nanofigure photo mysteriously vanished from their review! Vanished! Like the morning mist!

Review LEGO Marvel Super Heroes Super Hero Airport Battle The Palace Of Wisdom

THANKFULLY… Google (oh what would we do without you) managed to cache their old review, of which I managed to grab a screenshot above. You know the old adage, what happens on the internet, stays on the internet. Feel free to peruse the older version and see if you can spot any other similarities with Brickset’s 2-part review.

Isn’t it odd that so many changes and edits were made to The Palace of Wisdom’s review just as I raised it up on Facebook? Why would they do that? 


4. Create or Credit: Why plagiarism is a big deal.

Fake LEGO in a Manila Market

Fake LEGO in a Manila Market

Gonna cut down on the snark and start with the #realtalk. Why did I write more than 2000 words on this and go through all this effort?

As a blogger, writer and LEGO photographer, I put in tremendous amounts of effort, time and most importantly passion into Jay’s Brick Blog. This blog, and every single sentence I write in this is a labour of love. 

I have poured so much of myself into this project, simply because I love what I do and I take pride in what I do. Every review, every news piece, every joke article in this blog contains a tiny bit of me.

Reviews aren’t easy. I easily spend days working on one, from photography, editing to writing them. I do all of that because I want my reviews to be as excellent as possible.

When anyone comes along, and disrespects what I do by stealing my content and tries to pass it off as their own, it honestly hurts. It hurts because it trivialises all the effort that I put into this blog and is just lazy. As a content creator, plagiarism is a cardinal sin and the most heinous of creative crimes.

I’m not entirely faultless, as I’m pretty sure I’ve been guilty of this in the past, but I now always, always make it a point to request permission before referencing or using the work of others, or crediting them at the very least.

Every other writer, blogger, designer and photographer I’ve spoken about this to has empathised with me, because it has happened to them before, and as content creators, they know how easy it is is to be plagiarised. If you’re a content creator, you most likely have experienced something like this before. 

Catherine Grace, an Australian creative and lawyer started a movement in 2014 called #createorcredit to address the copyright and plagiarism issues that were rife in the Instagram community. Her post (it’s a fantastic read) addresses photos on Instagram that were being used and not credited could easily be applied to this scenario and the written word.

All I want to say that is that plagiarism should not be tolerated in any form or way. If you see content from sites or bloggers or photographers that you follow being wrongly used on other sites, speak up and call out blatant cases of plagiarism. Alert the original creators of the content – I can tell you that they will be grateful for your help as it’s almost impossible to police the entire internet for copyright infringment.

To all those that have been extremely supportive and have sent messages of solidarity, I would like to thank you from the bottom of my heart. 

So there’s that – time to put this issue to rest and continue with more LEGO content. Thanks for reading!

34 responses to “Editorial: Have I been a victim of plagiarism?”

  1. FowlerBricks says:

    Urgh. Some people are willing to do anything. In my mind, what’s the point of writing a review if you’re going to copy everything from others? That’s not their opinion. Why would I want to read their regurgitated sentences when I can come here and read the real thing that it actually is your opinion?

    • Jay says:

      Wow, this is an old post, but yeah! You’re a creative content creator, so you fully understand why this is so egregious. What was really frustrating was the denial when the evidence is so irrefutable.

  2. Raphael says:

    So sorry Jay! As a fellow blogger, I can imagine how annoying and upsetting it must be to have some low-life word crook to steal your words. I really respect you standing up for a unacceptable sin, but on the bright side, it’s all sorted out at least! Keep putting every ounce of passion and effort into your blog as you already do!

    Best regards,
    Raphael

    • Jay says:

      Thanks for the support! I fully believe in calling these things out publicly, to remind.

      Gotta stick together as a community, if not people will start to think it’s okay to do these kinda scummy things.

  3. Julian says:

    In one respect, the circled bit where that TPoW mob proclaims to have “professional” content on their site is correct…… it just happens to be yours! (and Brickset’s)

    Good on you for pursuing this like you did. I felt incensed on your behalf just reading what you went through.

    Keep up the good work Jay. I really appreciate what you do to make this such an enjoyable, high quality Lego blog.

  4. PJ says:

    Jay – I’ve been a fan of your blog for some time and I wanted to let you know how much I support you in standing up for your rights here.

    One thing though – it seems that the TPoW site is now redirecting to your page. Are you seeing the same?

    • Jay says:

      Hey PJ, thanks so much for your support. It means the world to me.

      Hmm, I checked out the page and it still seems to work. Noticed a new statement they put up though, still denying that any plagiarism was at work.

  5. Michael says:

    That sucks mate. Don’t blame you for getting cranky!

  6. kelvinlegoman says:

    Plagiarism is morally wrong and totally disrespects the works of the original author.

    I’m an avid reader of your blog and on brick set and it is disheartening and outrageous to hear of another fellow lego community (TPoW) ripping off your handwork and efforts. Thank you for raising awareness of such issues, so we as consumers would know the right sources to support and right causes to champion for.

    Keep up the good work Jay!

    • Jay says:

      Thanks so much for your support, Kelvin 🙂

      I just hope that by shedding light on these issues, I get to maybe prevent this happening to other creators.

  7. I can’t imagine how angry this would have made me so totally understand your reaction. When you’re doing something for the love of the brick and someone abuses it, it’s heartbreaking. Trolls are bad enough, but this beggars belief.

    The absurd “just a couple of words the same” comments indicate to me he knows he’s been caught out and is trying to deflect his guilt. The chances of him using even just a few words in the same order in a review about the same subject are astronomical, so if he wants to ignore reality to that degree, I’d grin politely and step away carefully!

    Have you considered mentioning this on the Ambassador’s Forum? I’m now wondering if he’s stealing everyone’s words! Hey congrats on the RLUG status mate! Well deserved!

    • Jay says:

      Hey Tim

      Thanks so much for your thoughts. The cavalier nature of this particular case was just shocking, especially since they don’t seem to be some small site and do have some sort of relationship with LEGO UK via their PR agency.

      I’m just glad this is pretty much resolved, anyway.

      Good point about sharing it in the Ambassador Forums, I’ll put it on my list 🙂

      Thanks so much! Good to see more recent content on NE! Really loved the Nexo Classic Space content!

  8. Esther says:

    Got some if my digital art copied and used as well without me knowing *sigh* but mine wasn’t as bad since it was a fan site (they always circulate pictures from god knows where) So I chilled a little after like…. 3 days of staring at the computer screen ?

  9. Warmongurl says:

    Yours is my favorite blog to read because you put so much passion, detail, and effort into your reviews and other posts. You’re also an excellent author and you take great pictures. I’m glad you called TPOW out for plagiarizing your content and that of Brickset’s. I hope this makes them hesitate on future plagiarism and makes some of their readers stop following the site.

    Most importantly, I’m glad it hasn’t dampened your enthusiasm for posting. Keep up the great work Jay!

    • Jay says:

      Thank you so much for your kind words 🙂

      Unfortunately, I doubt that they’ll change their tact since they’ve been so unrepentant about this whole issue, even in the face of undeniable evidence. But you know what, that didn’t really surprise me as that’s the kind of character I expect from “writers” who think it’s okay to plagiarise.

  10. Duncan says:

    Wow….

    I never really new people didn’t take their own pictures for reviews.

    I hope you never have issues with plagiarism in the future.

    • Jay says:

      Yeah, I can never understand why people do it. I guess cause taking photos are difficult, but for me, I always think that they’re essential to provide the reviewer’s focus and perspective alongside the words. Fingers crossed this won’t happen any more!

  11. Mark says:

    Jay, this is complete BS! Your readers know how much of yourself goes into every word and photograph of your blog and socials. I can completely understand why you are so upset over this, especially when their response is denial and counter-accusations! And oh the irony of their name…I fail to see any wisdom in theft, let alone the creation of a virtual temple to honour it! One of the consequences of success and originality is that many will try to copy but blatant theft is deplorable. To borrow a few “choice words” I hope their website erupts from both sides at an ‘obtuse’ angle ; )

    • Jay says:

      Thanks for the support, Mark. Glad I finally got this off my chest and I’m ready to put this behind me. They’ve changed their text, so that’s a small win.

      Of course, because of how cavalier and brazen they’ve been, I doubt it’s going to do much. You can’t really change people, especially those with zero integrity.

  12. starwarsfolder12 (Mobile) says:

    Wooooooow. I’m really sorry this happened. Hopefully, it doesn’t happen again.

    *puts on Jackson 5’s Want You Back to attempt to lighten the mood*

    That should help! ?

    Also screw putting mobile in caps. It’s getting tiresome to do that.

  13. Fiona says:

    Hi Jay, Yes, this seems like plagiarism but more accurately it is a breach of copyright. I believe plagiarism is more an academic concern relating to academic integrity – a moral issue. From a legal perspective it would be a breach of copyright.

    I’m not a lawyer but do have some knowledge in this area. The publisher of a work cannot blame a mysterious third party for a copyright breach. They are effectively liable for what they publish – and they could take action against that party if they had purchased what they thought were “original” photos. I would suggest adding a copyright “© ” next to “Jay’s Brick Blog” on every image. This makes the copyright issue very clear and states the owner of the copyright. I would also suggest that when you see breaches, have a legal letter sent (you could draft it yourself or have one drafted) demanding immediate removal and public apology. You do take exceptional photos, so others are likely to want to use them – but make it clear what you want in return. Good luck!

    • Jay says:

      Hi Fiona, ah thanks for clarifying the correct terms! I do have a “Copyright ©” at the footer of this site, and I believe that in Australia, copyright is automatically granted as soon as you create something. I don’t really like watermarks – the only reason I use them was because I became aware of people using my photos, so I thought, hey, if people are going to share the photos, at the very least the source was in the images. That said, they’re extremely easy to crop out.

      Thanks so much for the advice! The offending site has since removed and changed the similar wording so I guess that’s a small win.

  14. Carol says:

    You blog and reviews and photos are the best in the Lego world. Don’t let them get away with their lies and plagiarism. Fight the good fight. I say sue ’em.

    • Jay says:

      Thanks Carol! That’s really nice of you to say so. I don’t think they’re the best, but I do put in as much effort as I can in them! I’m not interested on suing – this is damning enough and I just want people to be aware of the challenges that content creators face online.

  15. Adele says:

    Lazy paraphrasing is what we use to do with Encyclopedias in the mid 90’s when writing our year 9 assignments…its very, very lazy.

    As we discussed on FB, this happens to artists all the time with illustrations being lifted. I once entered a No Doubt logo competition and someone else took my entry in the same competition and three other entries and re cut and merged them all together AS THEIR ENTRY. Well, he was soon disqualified and publicly shamed on the internet by fellow artists. We might be quite types but when it comes to plagiarism, its on! We are pretty ruthless. No one likes to see something someone worked on, whether it is writing, photography or artwork being stolen and messed up etc.

    And yes, you are a victim of plagiarism.

    Now creatives AND non creatives are being more and more defensive on behalf of other people. I recently was tagged by someone on instagram on a reblog of my Walking Dead artwork, they said, “You should credit @AdeleKThomas for this.” I appreciated that member for doing so. Even though I have my name on the artwork, it makes you think that if this person just ignorantly didnt tag me in their repost of my artwork, are they posting it to get themselves more “likes”? Anyway, the point is that this isnt as easy to let slide anymore and it happens a lot on imagr too, where artwork is shared and not credited or the logos and signatures are deleted. People usually know who has done the work and tag people in the comments.

    Basically I think you are a moron if you think you can get away with this crap. Eventually someone will find out and you will get a virtual public beatdown and then your name will be ruined.

    • Jay says:

      Lazy is the correct word. Can’t believe this was all done in such cavalier fashion.

      Thanks for sharing your story, that just sounds awful and I’m glad that justice was served in the end!

      Instagram is pretty bad, which is where the #createorcredit movement started out. And yes, it’s all about getting likes. My wife takes food photos and she gets her photos lifted all the time by accounts that “aggregate” food photos. Some have the decency to request permission or credit, but there are others that just “forget to do so”.

      I agree with you, with the internet so pervasive, I’m just stunned that people think that they can get away with this. Oh well, at least they’ve removed the parts that were lifted from my review, so I’m glad that I can put a close on this and get back to blogging about LEGO!

  16. Anthony says:

    The use of the same verbs like erupt and geometric, as well as the rather obvious omission of some sentences, looks like high school level plagiarism.

  17. Matt Merrill says:

    It definitely appears to be a case of plagiarism. The unprofessional, defensive responses from TPoW do nothing to convince me of their so-called professionalism. Imitation may be the sincerest form of flattery, but plagiarism straight up sucks. We appreciate your efforts, Jay, and you’re my son and I’s one and only source of Lego info!

    • Jay says:

      Thanks Matt. That’s one of the things that irked me most, how cavalier they’ve been throughout this whole ordeal. Oh well, now that it’s off my chest, I’m quite happy to put it behind me.

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