Jay's Brick Blog

A blog about LEGO bricks

  • Home
  • About Me
  • LEGO Reviews
  • News
  • 2023 LEGO Sets
  • 2022 Advent Calendars

Australian LEGO Sales July 2014 – Target Toy Sale Edition

July 19, 2014 By Jay 1 Comment

Update: Myer has extended their June catalogue, with their toy sale (20% off LEGO) now ending on Sunday, 27 July 2014.

My July Australian LEGO sales round up post may seem kind of late, but truth be told, there hasn’t been that many new toy sales or promotions till now. With retailers such as Myer, Big W and Kmart winding down their June Toy Sales, Target Australia has finally decided to lift the curtains off their Toy Sale, dubbed The Greatest Toy Sale On Earth. That’s a pretty bold claim. Let’s see if it’s legit or all hyperbole.

In addition to Target, Toys ‘R’ Us Australia also has a brief Buy 1 Get 50% off your second item on specific LEGO themes.

Target (Catalogue Link 23 July– 6 August In Store). Deals are available online on Target’s website now.

Target Toy Sale 2014

Target chose to play their Toy Sale card a little cleverer this year. Instead of slugging it out with every other retailer in June, when the Australian Toy Sale traditionally runs, Target decided to wait and let everyone else go first, launching their toy sale after the likes of Myer, Big W, Kmart, David Jones and Toys R Us concluded theirs.

It’s a little unorthodox, but their rationale is pretty clear – they didn’t want to compete against everyone else in a tightly contested space, but by waiting so long to launch, I’m concerned that most parents would’ve already put down Christmas laybys – it remains to be seen how well this sale is received. That said, LEGO sales are welcome all year round as there’s never a bad time to buy discounted LEGO!

Let’s cut to the chase, Target’s sale may qualify as the Greatest Toy Sale on Earth but when it comes to LEGO, it’s more like The Average LEGO Sale on Earth. 20% off LEGO is pretty normal in the grand scheme of things, but Target tries to make up with some pretty decent exclusives this time round.

Target Toy Sale Catalogue July 2014

 Target Toy Sale Exclusives:

  • 10236 LEGO Star Wars Ewok Village – $309 (RRP $389)
  • 10225 LEGO Star Wars R2-D2 – $199 (RRP $250)
  • 60015 LEGO City Coast Guard Plane – $45 (RRP $59)
  • 41056 LEGO Friends Heartlake News Van – $32 (RRP $40)

Overall, not a bad spread. 20% off discounts are easy to figure out since it’s a flat discount. The exclusives aren’t too bad either. I’m not that big a Star Wars fan so I’ll probably give the Ewok Village a miss, but R2-D2 is a fantastic set to build and display and at $200 packs a huge amount of value. I may pick up the Heartlake News Van since I like collecting Friends sets but I’m still mulling over it since it doesn’t seem like a “Must Buy” set.

Target Sale Toy Price Guarantee 2014

Curiously enough, Target are so confident with their low toy prices that they will price match any toy advertised elsewhere AND give you a bonus $10 Gift Card if you produce a printed copy of the advertising material. It remains to be seen whether anyone can take advantage of this, since the other retailers are wrapping up their Toy Sales by the time Target starts theirs, but if I find anything, I’ll be sure to update this post.

Target’s Toy Sale is already live online on their website and will begin in stores on Wednesday, 23 July 2014 till 6 August 2014. No idea if the new LEGO sets will be out by the time the sale ends but it would be nice if we could get 20% off the new wave of sets that are due to arrive in Australian toy stores sometime in August.

Toys ‘R’ Us  (Catalogue Link 16 July– 29 July In Store/Online)

Toys R Us Toy Bonanza 17 July to 29 July LEGOToys R Us is also looking to clear some of their excess LEGO stock (possibly in anticipation of the new sets arriving in August), are having a Buy 1 Get 50% off your second LEGO Star Wars, Creator, Chima or Duplo set. That effectively means you can enjoy 25% off sets, provided you find 2 identically priced sets.

The great thing is that you can mix and match sets from these different themes, which from my observation are the ones that aren’t selling as well compared to the more popular themes like City, The LEGO Movie or Friends. Could be a good time to pick up Star Wars battle packs or Micro Fighters if you’re looking to build armies.

Myer (Catalogue link Ends 27 July 2014)

Myer June Toy Sale Extended

 

Not wanting Target to hog the entire Toy Sale spotlight in July, Myer has extended their June Toy Sale catalogue till 27 July. It’s great to have an alternative retailer to shop at for 20% off LEGO deals, although most of the big ticket items such as the Parisian Restaurant, MetalBeard’s Sea Cow and The Simpsons House have all sold out. I’ve written a lengthy round up of the Myer sale in my June 2014 Toy Sale post.

It’s still a great opportunity to pick up some older themes such as The Lord of the Rings or The Hobbit before they disappear off retail shelves forever. I think it’s a bit of a gamble, as I’m crossing my fingers that Myer puts these sets on clearance as they look to clear up their inventory for the upcoming new wave of sets in August and beyond.

That’s all the LEGO sales in Australia for the month of July. If you see anything else that I missed, please let me know in the comments and I’ll update this post!

Happy shopping!

Filed Under: Australian LEGO Sale Tagged With: 2014, australia, australian lego sale, july, lego, target, toys r us

« LEGO Australia Raises LEGO.com Free Shipping Threshold to $200
LEGO is giving away San Diego Comic Con exclusive minifigures on Twitter »

Comments

    Leave a Reply Cancel reply

    Your email address will not be published. Required fields are marked *

  1. Minifigure Lego Movie says

    July 24, 2014 at 9:07 PM

    That’s a lovely LEGO edition. Can’t wait to have them. Thanks for sharing the news.

    Reply

Welcome!

Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

Subscribe for updates

Enter your email address here to receive updates about new posts from Jay's Brick Blog - straight to your inbox!

Join 4,037 other subscribers

Site Search

Buy LEGO

Buy LEGO

jayong28

Jay Ong | Jay's Brick Blog
Up next, here's a quick look at the @lego Captain Up next, here's a quick look at the @lego Captain Rex Helmet which comes out in March 2023!

Some really cool techniques here, especially the Jaig Eyes, but unfortunately the mismatched colour stickers just look nasty. 

Hit the link in bio for my full review!

Thanks to LEGO for sending this review copy over. 

#lego #LEGOstarwars #starwars #clonewars #legoreview #rlfm #reviews #75349
Happy International @LEGO Day! The 28th of Januar Happy International @LEGO Day!

The 28th of January commemorates the date where the first patent for the iconic LEGO brick was filed with the Danish Patent and Trademark Office in Denmark by then-owner Godtfred Kirk Christiansen.

Here's a photo of the patent which is on display in the history section of the @legohouse, which I got to see last year when I visited Billund!

There's tons of incredible historical artifacts, and I've also shared some other displays that commemorated this part of LEGO's history!

#lego #InternationalLEGODay #LEGOhouse #afol
Quick look at the new @lego Clone Commander Cody H Quick look at the new @lego Clone Commander Cody Helmet, coming in March 2023!

Hit the link in bio for my full review!

#lego #LEGOstarwars #starwars #clonewars #legoreview #rlfm #reviews #75350
My review of the new 75349 Captain Rex and 75350 C My review of the new 75349 Captain Rex and 75350 Clone Commander Cody is up, and here's a closer look at some of the details. 

They both will be released on 1 March 2023, and will retail for US$69.99 / AU$99.99 / £59.99 and can be pre-ordered now. 

Hit the link in bio to read my full review!

I think both helmets are excellent additions to the LEGO Star Wars Helmet Collection. Both Phase 1 and Phase 2 Clone Trooper helmets translate incredibly well, and there are some masterful sculpting techniques and great use of negative space to get the look just right. 

I have to say that I much prefer Commander Cody out of the two, because of the 212th's orange markings, and cool features like the visor and fin. Captain Rex, while having some cutting-edge building techniques have some really poorly colour-match stickers which distract from the otherwise great build. 

Will you be planning on picking any of these up?

Special thanks to @lego for sending these early review sets over! 

#lego #LEGOstarwars #starwars #clonewars #legoleaks #afol #legos #75350 #75349 #reviews #rlfm #legophotography
Cheeky Easter Egg on the Commander Cody Helmet! 👀

#lego #LEGOstarwars #starwars
Here's your official look at 75349 Captain Rex and Here's your official look at 75349 Captain Rex and 75350 Clone Commander Cody helmets coming on 1 March 2023!

LEGO Star Wars celebrated 20 Years of Clone Wars with these 2 new additions to the Helmet Collection.

Hit the link in bio to see more!

#lego #LEGOstarwars #starwars #clonewars #legoleaks #afol #legos #75350 #75349 #reveal #rlfm
The new @lego Ideas A-Frame Cabin displayed alongs The new @lego Ideas A-Frame Cabin displayed alongside 21318 Tree House!

They go particularly well together!

Read my full review of the A-Frame Cabin on the blog via link in bio!

#lego #legoideas #lego2023 #legoreview #legoleaks #legonews #legophotography #legos #afol #21338 #reviews #rlfm
Ahead of its release, here's my early review of 21 Ahead of its release, here's my early review of 21338 A-Frame Cabin, a stunningly gorgeous set that's one of LEGO Ideas' best! 

Hit the link in bio to read my full review!

The build experience is exceptional, and this is such a great display model. 

21338 A-Frame Cabin
🧩 2,082 pieces
💵 US$179.99 / AU$279.99 / £159.99
🗓 1 February 2023 (for LEGO VIPs)
🎨 @justinramsden @concorers, Woon Tze Chee, @kenzafaten, @ashwinvisser

If you love LEGO, you need to consider getting this, because it's one of those special LEGO sets that packs so much fun in it. 

Also, what an incredibly photogenic model that's just begging to be taken into the great outdoors!

#lego #legoideas #lego2023 #legoreview #legoleaks #legonews #legophotography #legos #afol #21338 #reviews #rlfm
My @lego Ideas A-Frame Cabin finally arrived! 🌲 My @lego Ideas A-Frame Cabin finally arrived! 🌲

Can't wait to share my review! This one's a banger 💥

#lego #legoideas #lego2023 #legoleaks #LEGOnews #rlfm #reveal #reviews #21338 #afol
Load More... Follow on Instagram

Follow on Facebook

Jay's Brick Blog

9 hours ago

Jay's Brick Blog
Happy International LEGO Day! The LEGO patent turns 65 this year, and I've shared some photos of the original Danish patent that is on display at LEGO House in Billund! Oh, and new VIP rewards are also available to commemorate LEGO Patent Day! Play well! ... See MoreSee Less

Happy International LEGO Day! The LEGO Brick turns 65! - Jay's Brick Blog

jaysbrickblog.com

It’s the 28th of January, an incredibly significant date for The LEGO Group as it was on this day, 28 January 1958 that the first patent for the iconic LEGO brick was filed with the Danish Patent an...
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Jay's Brick Blog

1 day ago

Jay's Brick Blog
Here's my review of the Clone Commander Cody and Captain Rex helmets, which join the LEGO Star Wars Helmet collection in March 2023!Prequel and Clone Wars fans will absolutely love these, and both designs feature some exceptional sculpting techniques! ... See MoreSee Less

Review: LEGO 75349 Captain Rex and 75350 Clone Commander Cody Helmets - Jay's Brick Blog

jaysbrickblog.com

A detailed review of 75349 Captain Rex and 75350 Clone Commander Cody, which join the LEGO Star Wars Helmet collection in March 2023
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Jay's Brick Blog

2 days ago

Jay's Brick Blog
LEGO has also revealed the 75351 Princess Leia (Boushh) Helmet, which joins Captain Rex and Clone Commander Cody as a trio of new LEGO Star Wars Helmets arriving in March 2023! ... See MoreSee Less

LEGO also announces 75351 Princess Leia (Boushh) Helmet! - Jay's Brick Blog

jaysbrickblog.com

Clones and Prequel Helmets aren’t the only new addition to the LEGO Star Wars Helmet Collection, as LEGO has also revealed 75351 Princess Leia (Boushh), which will also be available from 1 March 202...
View on Facebook
· Share

Share on Facebook Share on Twitter Share on Linked In Share by Email

Recent Posts

  • Happy International LEGO Day! The LEGO Brick turns 65!
  • Review: LEGO 75349 Captain Rex and 75350 Clone Commander Cody Helmets
  • LEGO also announces 75351 Princess Leia (Boushh) Helmet!
  • LEGO 75349 Captain Rex and 75350 Clone Commander Cody Helmets revealed, celebrating 20 Years of the Clone Wars!
  • Humpback Whale and Baby Green Sea Turtle cross 10,000 votes on LEGO Ideas!
  • Review: LEGO 21338 A-Frame Cabin
  • Photos and highlights from Brickvention 2023

LEGO Reviews

Review & Giveaway: Just Brick It

Review: LEGO 10275 Elf Club House

Review: LEGO Build a Minifigure (BAM) Exclusives Q2 2022

Review: LEGO Minifigures Series 19

Review: LEGO 75917 – Raptor Rampage

Review: LEGO City 60073 – Service Truck

Review: Lego Minifigures Series 11 Part 1

Categories

Archives

Jay

Jay is passionate about LEGO and the endless creative adventures made possible by this complex interlocking brick system.
Learn more →

Popular Posts

Privacy Policy

Copyright © 2023 · WordPress · Log in We may earn a commission when you use one of our offers/links to make a purchase.