One of LEGO’s big gambles this year is Hidden Side, a brand new theme that blends augmented reality technology with brick-built LEGO sets against the backdrop of the haunted town of Newbury. In an effort to bridge the digital and physical play divide, you can download the Hidden Side app (on iOS and Android) for an…
LEGO announces Hidden Side, a new theme that blends augmented reality with physical play
Ahead of the New York Toy Fair, LEGO announced one of their big surprises for the year, a brand new theme called Hidden Side! It seems like a spooky throwback to Monster Fighters (a most excellent theme) but with an interesting twist – a companion mobile phone app that allows you to bring the set…