40574 LEGO Brand Store is a newly updated buildable LEGO store for 2022 that everyone can buy!

LEGO have also revealed 40574 LEGO Brand Store, a brand new and updated for 2022 version of the LEGO Store, that will be available for purchase on 1 August 2022, and will retail for US$36.99

I have a soft spot for these LEGO Store sets because of how meta they are – you can walk into a LEGO Store to buy a LEGO Store that you can build out of LEGO bricks.

This is the 2nd buildable LEGO store released in 2022, the first being 40528 LEGO Store, which is only available at new store openings as a gift with purchase (GWP).

40574 LEGO Brand Store is slightly different, as it will be available for purchase from the general public from, and will likely be available as a LEGO Store exclusive too.

See below for regional pricing and links:

Here’s a look at the back of the box – do note that there seems to be an error with the front box art, which seems to suggest that the box has a more rectangular shape…

I have an early review copy… and the box certainly doesn’t look like that, so I’m not sure what’s going on there and if there are regional variations.

Here’s a closer look at the front of the set, which features a brightly coloured white, yellow and tan facade.

The Store Design has been updated with the new “white store” design, which is standard with all new LEGO Stores, and I imagine that LEGO are working hard to refurbish all their LEGO stores around the world to be up to date with this new version.

It’s unlike 40528 LEGO Store which is more of micro model, and is a gift with purchase.

It’s pretty cool that the back opens up via hinges, allowing the retail floorspace to expand, and make it more accessible for you to play with the interiors and minifigures.

The model includes familiar feature an sights such as a buildable cash register, Brick Pit, LEGO boxes, Pick-A-Brick Wall, safari photo stand, castle and train micro-models for window display, plus decorative stickers.

Here’s a look at the LEGO set boxes which are present in the set (these are all stickers). There are plenty of sets I recognise such as (for the first time ever), LEGO Ideas sets like the Typewriter, Grand Piano and now-retired Dinosaur Fossils, as well as Technic, Creator and Friends.

These “miniature” LEGO sets are usually based on existing sets… but there seems to be some sets that I do not recognise such as a LEGO City Tanker/Container Ship, and a Creator Carousel. Maybe these are hints at upcoming 2023 sets?

This looks like a fun little build and I can imagine they will be really popular, as you can buy several and build quite a sizable LEGO Store.

I also like that it’s an actual set that you can buy on its own, and not have to attend a LEGO Store Opening, or jump through GWP hoops to get one.

40574 LEGO Brand Store will be released on 1 August 2022, and will be available from, and will likely be available as a LEGO Store exclusive too.

In case you missed it, be sure to also check out the new Disney Mini Haunted Mansion revealed today!

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11 responses to “40574 LEGO Brand Store is a newly updated buildable LEGO store for 2022 that everyone can buy!”

  1. Dex says:

    Just got this set at the MOA store. I can see why it’s an in store exclusive. It was stocked in the same shelf as the other tourist friendly sets (the postcards, brickheadz, smaller seasonal builds, etc). It’s more or less the equivelent of the Lego House sets, but not tied to a single place.

    The building experience wasn’t too impressive. The main deviation I made from the instructions was applying the stickers before placing the tiles in the walls.

    The finished build is decent, although it feels like it’s lacking something. A large plate for the roof would have been good start, although that’s an easy DIY fix.

    The bigger issue is that there really should have been an employee in the store. They made a place behind the register where you can place a minifig, but only the mom and child are included. This is also true for set #40305.

    Overall, I think it’s a good set for people that go to a Lego Store as part of a trip or vacation. The box size is reasonable, and should be able to fit in a suitcase.

  2. Kathleen Soper says:

    I cannot find the Lego brand store set. The link takes you to an error page.

  3. Aaron says:

    Any idea why they scraped this set from the website around July 28? It obviously wasn’t released on Aug 1 and now is nowhere to be found on the site. Just curious if you had any inside info.

    • Andrew Gardiner says:

      I just had a look and it’s there now on the Lego Australia site for AU$59.99 so my earlier guess at the price was spot on.

    • Jay says:

      Hey Aaron, I do indeed have a statement from LEGO.

      They made this into an in-store exclusive in the US, so you’ll have to pop into your nearest LEGO Store to get one.

      Very frustrating that it just disappeared, and hopefully this isn’t a permanent move, and it shows up online down the track.

  4. Tristan says:

    They missed a truck. One of the customers should be purchasing a 40574

  5. Leigh Dyer says:

    I wonder if some of those extra sets are 60266 Ocean Exploration Ship and the 10257 Carousel from Creator Expert?

  6. Andrew Gardiner says:

    The box front photo has an incorrect aspect ratio. Look at the text, wide and short.
    Looks like a nice little set, even if a bit self-promoting.
    I am guessing it will be about AU$60.

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