After hearing on social media that the Legoland Discovery Centre Melbourne’s LEGO Shop had sneakily opened, I didn’t waste any time heading to Chadstone to check out the brand new store! I lucked out by having a meeting nearby, so I popped in at lunchtime today to see what all the fuss is about.
The LEGO Shop is perhaps my most anticipated thing about the Legoland Discovery Centre, so I was pretty excited to check it out and see if it would be everything I’d hope it be. (Spoiler warning: it was)
It completely caught me off guard as I had expected the Shop to open at the same time as the Grand Opening is slated for Tuesday, 18 April. If you’re going to be there on Tuesday, let me know in the comments! Would be great to say hi to you!
It made sense for the LEGO Shop to open slightly earlier given that Chadstone is currently crawling with kids and families because it’s the school holidays, as well as the impending long Easter weekend.
The LEGO Shop at Chadstone is going to be the thing that most LEGO fans will primarily care about, as it’s the closest we’ll ever get to a real LEGO Store. It’s not unlike the LEGO Certified Store at Dreamworld and for all intents and purposes, it’s the real deal and an absolute treat for any LEGO fan.
If you want to see what it’s like in the store, check out this video I took!
And yes, in case it wasn’t clear enough – you do not need a ticket to enter the store. It’s open to the public and yes, you can enter the store even if you don’t have a child.
A lot of people have been confused and lashing out online over the whole “no child, no entry” policy at the Legoland Discovery Centre, which is pretty stupid as it’s largely a huge play area with rides that are designed for 5 year olds.
You’ll see what I mean next week when I’m able to write about the rides and stuff inside. There will be AFOL Nights organised where adults can enter and play in the Legoland Discovery Centre, so it’s not the end of the world.
Oh and if you are an annual pass holder, you’ll receive a 10% discount on purchases at the LEGO Shop. Yes, that includes Pick a Brick purchases too!
Here’s a few photos of the exterior of the LEGO Shop at Chadstone. It’s bright, vibrant and there are tons of LEGO Batman Movie decals on the glass windows. I really dig the multi-coloured brick design at the entrance.
As you can see, the entrance to the LEGO Shop is located right beside the entrance to the Legoland Discovery Centre.
The biggest draw of the LEGO Shop, apart from the huge selection of sets is of course the massive Pick a Brick Wall which has 124 slots filled with an assortment of elements that will make any LEGO fan dizzy.
The most surprising thing about the Pick a Brick Wall is that Legoland Discovery Centre has had a change of heart and is selling Pick a Brick by cups instead of by weight.
I’m super delighted by this change as selling by fixed priced cups is a much more economical and cost-effective way of doing Pick a Brick.
The price for the Pick a Brick Store at the Chadstone LEGO Shop is $29.99 for a Large Cup and $14.99 for a Small Cup – the same price as the Dreamworld LEGO Store.
Here’s a look at the selection of parts from the LEGO Pick a Brick wall that you can expect to find during the opening period. I thought it was very clever for them to have this at the counter so you can have a look at the variety of different available elements without looking through each slot.
Do note that the assortment of elements will change throughout the year. Hopefully we get some really great parts and elements.
Just for fun, I bought a Large Cup before the weekend crowds come in and snag all the good parts. I mostly bought some 1 x 4 sand green plates, some grass stems, transparent 1 x 2 bricks and a whole load of light grey and white tiles.
I can tell you right now that the light grey tiles are going to be snapped up like crazy, and I’ll be very surprised if they’ll have any left by the grand opening on Tuesday once the AFOL frenzy hits the shop over the weekend.
There’s also a Build a Minifigure station, which should be very popular with young kids and adults alike.
It costs you $19.99 to build 3 minifigures and you can customise your minifigs to your heart’s desire. If you’re unfamiliar with the concept, you select a hat or hairpiece, head, torso, legs and an accessory for your minifig to hold and you’re set!
You’ll also get a clamshell packaging which is quite presentable and makes for a pretty attractive souvenir if you were to visit. I highly recommend giving this a go if you’ve never done one of these before.
The Store itself is fabulous and I can safely say that I will be visiting Chadstone a lot more purely because of the Legoland Discovery Centre Shop.
If you’ve visited a LEGO Brand Retail or LEGO Certified Store, you’ll be very much at home with the aesthetic.
I was very impressed by the range of sets that they managed to squeeze into quite a small space. It’s not as extensive as the Dreamworld LEGO Store (due to space restrictions) but you can expect to find most current LEGO sets on the shelves.
The LEGO Shop also houses large exclusives, hard to find sets and D2C (Direct to Consumer) sets such as the LEGO Disney Castle, Modular Buildings, UCS Tie Fighters, Classic TV Series Batcaves and Creator Expert Vehicles like the Ferrari F40, T1 Campervan and Volkswagen Beetle.
Yup, even the Assembly Square was on shelves! Don’t worry if you’re after one, as it will also be available from Myer.
Was also pretty nice to spot Arkham Asylum on the shelves!
In terms of Legoland Discovery Centre Melbourne exclusives, the closest would be 40166 Legoland Train, and these Legoland Magnets.
I totally did not expect to find the Legoland Train being sold at the Discovery Centre, as they’re typically only sold at Legoland Theme Parks which makes them relatively rare sets.
I expect these to sell out very, very quickly, so if you’re after one, I highly recommend getting to Chadstone as soon as possible. Unfortunately, there are no Limits to how many you can purchase, so you can bet that resellers and scalpers will be all over it, as they did with the London Bus at the Dreamworld LEGO Store.
When I was there briefly today, I saw several people buying multiples of the Legoland Train set, which was pretty disappointing.
The Legoland Magnet is also a really good purchase! Unlike other Legoland Magnets which I own, you can actually detach the minifigure completely from the magnet – nothing is glued together which is awesome! If I had known this, I would’ve bought a few more!
Here are some of the more interesting sets that you can’t typically find in regular toy stores and would be prudent pickups if you were to visit.
Tons of Brickheadz, including the new Pirates of the Caribbean ones. Brickheadz are exclusive to the Legoland Discovery Centre and Dreamworld LEGO Store for now – they will only show up in other toy stores around June.
Plenty of LEGO Batman Movie accessories such as the Minifigure Frame, Movie Maker, Batman Movie Accessory set, masks and even Joker Plushies. I highly recommend picking up a Foam Batarang as well – they’re totally awesome and a lot of fun.
Rare-ish sets such as the Iconic Chess Set and the What Am I? game.
Decorative home items such as oversized LEGO Mugs. These mugs are brilliant.
Nearly every LEGO Blister Pack imaginable which was pretty awesome.
Oh and of course plenty of LEGO Keychains which make terrific gifts or souvenirs.
Not to mention Ideas sets such as the recent Adventure Time, Caterham Seven and Beatles Yellow Submarine.
Surprisingly, there weren’t a lot of sculptures around the store. There was this mural which was tucked away right at the back at the shop, but I think they’re keeping most of the brick-built sculptures for the actual Legoland Discovery Centre.
There was this peculiar purple Duplo elephant thing in the middle of the shop.
I’m really delighted at the LEGO Shop. I was quite afraid that because of the relatively small shop size that they were going to cut corners, but I was more than impressed with the range of sets, accessories and merchandise sold.
Apart from some notable sets like the Easter Egg Hunt Seasonal Set that I was hoping to find, the shop has pretty much everything that you could want. There’s also no VIP or loyalty system, but I hope that changes very soon.
It’s also important to note that this LEGO Shop is not operated by LEGO, but is run by Merlin Entertainment (who run the Legoland Discovery Centre and Legoland Theme Parks around the world). To the average person, this doesn’t really make much of a difference but it might explain why certain things like VIP points are not supported.
Pricing is mostly RRP unless you have an annual pass, but even then, you’re probably better off buying LEGO from other major retailers which regularly have 20 – 30% discounts throughout the year.
If you’re shopping for LEGO, be sure to buy sets or merchandise that you can only get in this store or isn’t as readily available in other toy stores.
It’s truly a LEGO-lovers’ dream come true and I can confidently say that it makes me very happy to be a Melburnian. I’m glad that I don’t have to travel to the Gold Coast to enjoy a proper LEGO retail experience now that I have the LEGO Shop in Chadstone.
All of this is of course underscored by the very well-stocked Pick a Brick Wall. Again, major props to Legoland Discovery Centre Melbourne for switching to fixed-priced cups instead of weight. It’s a HUGE WIN for LEGO fans and the community.
Given Chadstone’s prominence as one of Victoria’s premier shopping centres, I can see the Legoland Discovery Centre being very, very successful with attracting both casual and serious LEGO fans.
It’s a big boon to Melbourne as a LEGO Lover’s destination. Discovery Centre aside, I can see this store pulling in fans from across the country, as well as being a huge advantage in the eternal war between Melbourne and Sydney.
Suck on that Sydneysiders, not only are we the most livable city in Australia, but we also now have the upper-hand as the BEST capital city for LEGO fans!
I think I captured nearly everything about the LEGO Shop at Chadstone. If you have any questions, please feel free to leave a comment and I’ll be very happy to help. If I don’t have the answers, I can always reach out to the Legoland Discovery Centre team.
If you’ve visited the LEGO Shop, I’d love to hear about your experience and what you thought of it! Likewise, now that you have a good idea of the LEGO Shop, I’d like to know if you’ll be making plans to visit soon!
Thanks for reading! Look out for the full-blown piece on the actual Legoland Discovery Centre next week!
David Archer says
Hi would like to know if you have any cat or owl lego sets in stock please
Hey sorry, I don’t actually work for/at Legoland. If you want to get in touch with them, I suggest reaching out over Facebook. They should have most of the currently available sets on LEGO.com
Chadstone itself is huge and I’m visiting from abroad… where exactly is the Lego Discovery Centre located at Chadstone. A major store nearby would be helpful for location and which is the nearest entrance.
Hey Marcus, sorry for the late reply. It’s located near Uniqlo – that’s the biggest landmark, but you’ll have to go upstairs. The signage in the shopping centre is really good, so it won’t be difficult to find. Just head towards Uniqlo and H&M and you’ll be able to spot the elevators that take you up to the LDC.
I was hoping they’d be more Lego Disney sets.. was disappointed with that aspect of it. Everything else in the store was great. I really had to restrain myself from max-ing out my credit cards..
Yeah, but I guess they couldn’t really prepare for all the fans snapping up the Disney Castle. Haha, surprisingly… I was able to walk away without buying TOO much.
In the words of Bad Cop: Darn Darn Darn Darny Darn! 😛 i really want to go there, but I live about 12 HOURS away from Melbourne 🙁 hopefully i can go later this year, or next year.
Dang, where do you live? It’s going to be here permanently, so there’s always time to visit. Start making plans for a trip down!
Great write up. How do the shops at Legoland Malaysia compare to this? Headed to Malaysia in in a few months with the kids and can’t wait.
The Legoland Malaysia shop definitely has a much larger range – it’s huge and has pretty much every currently available set. That said, the prices in Legoland Malaysia are much more expensive, so if you’re there, just try to buy sets that you wouldn’t normally be able to buy.
I don’t know why I read these articles, I always end up disappointed that Sydney has nothing similar…
Yes, same for me, except not sydney 😛 it is a shame 🙁 Hmm… you seem familiar… meh 😛
Don’t feel so bad, you can always come visit! Any way, call it a hunch, but I think Sydney will be getting a proper LEGO Brand Retail Store/LCS either this year or next year. Now that they have QLD & VIC covered, I definitely think that Sydney is in their sights for a proper Australian LEGO flagship store.
Mike McLeod says
Thanks you so much for this Jay. I have just sent my mum a list of hard TLBM to gets and the desk calendar to grab for me while she is visiting Melbourne this week! WooHoo!
The poor bugger has so much stuff to carry back to NSW on the plane on Saturday :).
Haha nice! Better be nice to your mum for the favour. Get her to bring you back a cup of bricks too!
Thanks Jay. Are those blister packs and batman minifig frame available from the Dreamworld store as well?
I believe so, but from what I’ve heard on social media, the blister packs have sold out at Dreamworld. I would call them just to double check if they have any in stock.
Yep I was at the Dreamworld store recently and they had no blister packs. The 2nd wave of them is due in July apparently.
I’m pretty glad that they had so many of them at Chadstone. Was very tempted to pick the Nexo Knights one up too, but settled for the Batman one instead.
Thanks for posting this! Have you heard anything about the Bayswater store?
Oh no I haven’t! Are they planning something at Bayswater? This is the first I’ve heard of it.
Ah, I just had another look. It’s not the Merlin people, it’s Toybricks.com.au. There are some images on their Facebook page of the shop layout plans. Apparently they’ll be stocking Lego spare parts… do you think that means Pick-aBrick? Take a look!
Ahhh yeah, Toybricks are an independent retailer. Sounds like they’re getting something similar to Pick a Brick!
Its worth noting that the discount from the annual pass does not apply to every set. I was told it wouldn’t give me a discount on my guggenheim and assembly square purchase, and presumably those aren’t the only two that dont get the discount. I’ll probably go in every time the pick-a-brick wall gets new pieces, but other than that I cant see myself going in too often, Chadstone is a retched place, as are the roads that lead to it.
Oh, that’s really interesting, and quite misleading since their website says 10% off purchases in the shop. That’s a bit of a bummer.
Haha I know what you mean, although since they’ve finished the renovation, the parking situation inside has gotten slightly better. I normally enter from Dandenong Road, which is a lot less congested than the Warrigal Rd entrance.
I went to the Lego shop today. It is small but there is plenty in it.
The Pick a Brick is great, I got a large cup a crammed it full. Good value.
They said they will be rotating the Pick a Brick stock every few months.
It is good that I now have somewhere to go to buy Lego Exclusive sets.
Nice to hear that you had such a great experience! Apparently, they’ll cycle the parts every 3 months.
OH NO!!!! I thought it was opening Tuesday now I’m going to miss the exclusive set!
OH NO!!!! I thought it was opening Tuesday now I’m going to miss the exclusive set!
Not sure why this commented twice
Oh no 🙁 Apparently they’ve already sold out, but I’m hopeful that they’ve kept a few for the grand opening on Tuesday.
Jesus Jay!! That’s such a long article I couldn’t read it all as I’m too excited. I’m off there now to see if it’s open!!! I only got back from QLD yesterday and was so excited in the LEGO shop there the wife could see me shaking!! PLEASE BE OPEN!!
I’m back and well impressed. they’ve moved the elephant from the room and put more stock out. Excellent variety of sets, didn’t realise the train was so rare and will have to head back later to pick one up! Picked up a large cup, mostly ice creams and plant stalks but a few other noticeable bits too. Had to school the checkout girl too on how to close the cup lid with the extra LEGO in the lid!! Picked up the Batman blister pack too with the 3 cops and Commisioner Gordon(?) which had run out of stock at Dreamworld store. Overall delighted and will be a regular there that’s for sure, plus I get weekend access to the Discovery Centre Saturday with the boy. Happy Days!!
Glad you had a great time! Personally, I’m just so glad such a retail experience is finally so close to home. Did you manage to get the train in the end? I heard reports that they sold out as of today.
Haha, the dude serving me at the checkout was a bit more savvy and helped me tape my cup shut 🙂
Nice score! I forgot to pick up the Batman Movie blister pack – I hope there’ll be some left next week!
Yep picked up the train on my 2nd visit thankfully. Be interesting to see what you think of the discovery centre. I actually enjoyed my visit on Saturday. The only downside was despite being given a time to go on the ticket, we had to queue for over 40mins to get in whilst they did the passes. Whilst one of the girls on the counters was doing her best to get people through, the other one took so long as she seemed to be given each person an individual breakdown of every part of the place and when you’ve got families of 3-4 r even 5 kids that was time consuming. So didn’t get to sped as long as I wanted in there but will be back this coming weekend. Loved the Miniland. Had a quick look in the shop on the way out and yep they’d sold out of trains.
Thanks for sharing your thoughts! Yeah, I’ve heard a few complaints about wait times, but I guess cause it’s new and a lot of people are trying to get in. Seems like teething issues so I hope they resolve it once they get a good feel of things.
Thanks for sharing your thoughts! Yeah, I’ve heard a few complaints about wait times, but I guess cause it’s new and a lot of people are trying to get in. Seems like teething issues so I hope they resolve it once they get a good feel of things work best.
Thank you for posting this excellent review. I really wish we had a store like this in Ireland (sigh).
Are there no LEGO Stores in Ireland? I totally didn’t know that! You could always cross the sea and head to the ones in the UK 🙂
Ian Hazlehurst says
Its great and like a larger version of our store in Liverpool (UK). I still haven’t ventured south to London to see the new Lego Adventure there, but my daughter did, but was sad to see such a long queue to get, in she didn’t stay! So one day when the hype has cooled down I might.
But thanks for letting us see you new store from the other side of the world.
I don’t think our stores are anywhere as close as the ones you have in the UK which are official brand retail stores, but it’s great that we finally have the next best thing!
Was that the Leicester Store that your daughter was going to? It sounds incredible that there are still long queues to get in!
Thanks Jay for the review! Sucks to hear that the LegoLand trians will sell out quickly… I was also going to say if the parts at the build a minifig are anything special.
Btw will it be open boat days of the weekend?
I heard today on the Chadstone PAB Wall Group that they sold out today, which is a bit disappointing.
Yes, it’s trading hours are exactly the same as Chadstone!
Damn! Will they restock?
I hope so!
Nice post Jay.
Do they have the latest Star Wars exclusives??
No, they dont unfortunately. Looks like those are staying online exclusives. They dont have the TRU-exclusive A-wing either, although strangely they do have the toyworld-exclusive Dr strange set.
Unfortunately no. Apart from the UCS sets, I didn’t see the A-Wing or Ghost there. The Ghost isn’t coming to Australian retail, so I wouldn’t hold my breath about them showing up in LDC Melbourne or even Dreamworld.
Frank Averes says
I’ll take two large cup-fulls of 2×2 tiles! Send them to ….
I think they’ll be sold out by next week! AFOLs were going nuts over them! A full cup can fit close to 500 tiles, which is pretty awesome value.
Hi Jay, this is my first comment. 🙂
I live in the states and I’m really close to a LEGOLAND Discovery Center and a somewhat close distance to LEGOLAND. I was looking at some of the images you took, and I saw that the employees had minifigures on their nametag. From plenty of experience here, the workers will allow you to bring minifigs to trade with them. I’m not sure if it is the same there in Australia, but I have been able to trade with the employees at the store, and they were completely fine with that.
If you go there next time, you could try bringing a few minifigs while you’re shopping. I normally bring 5-6 duplicate minifig series and trade when certain events are held like Star Wars Day or Ninjago Day. At those times, the employees generally where themed minifigs for that event, and you could snag a couple of good things there. But I would suggest you call them first. 🙂
Thanks for leaving your first comment, I sure hope it won’t be your last! Thanks for the heads up, I did notice that too but I totally didn’t make the connection that you could trade them just like you do at Legoland theme Parks.
That’s a really fantastic bit of advice with themed nights and I didn’t know they would get licensed minifigures! We’re definitely getting events for the LEGO Ninjago Movie and Star Wars Episode 8, so I’ll be sure to keep it in mind!
Thanks again for the brilliant advice!
It looks amazing Jay! Way too dangerous for me to visit personally. Fashion capital, yeah right, more like crack house for Lego addicts. I got a friend who works nearly to pick up one of the Lego Batman minifig frames. I thought it was pretty darn good value at $23. I haven’t seen them anywhere else and custom ones sell for a lot more online.
Well I didn’t want to use the word crack house as it’s supposed to be a family friendly attraction… but I can definitely see the umm, parallels.
Ah very cool, if I had a bit more budget I might’ve picked those up. I held off on the Batman Movie Accessory pack… I sure hope that they have some leftover when I go there again on Tuesday!