Here’s a look at really important upcoming LEGO set – 40516 Everyone is Awesome!
Update: Read my review to see more of 40516 Everyone is Awesome set
This set, which excitingly features an array of monochrome minifigures (or monofigures as they’re fondly called by fans)
June is Pride Month, a month that has heavy significance for the LGBTQIA+ community, and the set will go on sale on 1 June 2021, and will be available from LEGO.com and from LEGO Brand Retail stores.
See below for regional pricing and links:
- LEGO 40516 Everyone is Awesome [US] – US$34.99
- LEGO 40516 Everyone is Awesome [AUS] – AU$59.99
- LEGO 40516 Everyone is Awesome [UK] – £30.00
- LEGO 40516 Everyone is Awesome [EU] – €34.99
- LEGO 40516 Everyone is Awesome [CAN] – CA$44.49
The colours of the set were chosen to reflect the original rainbow flag, along with pale blue, white and pink representing the trans community, and black and brown to acknowledge the diversity of skin tones and backgrounds within the LGBTQIA+ community.
In all but one case no specific gender has been assigned to the figures, who are intended to “express individuality, while remaining ambiguous”.
The exception, a purple minifigure with a highly stylised beehive wig, “is a clear nod to all the fabulous drag queens out there”, said the designer, Matthew Ashton, who initially created the set for his own desk.
“I’d moved offices, so wanted to make the space feel like home with something that reflected me and the LGBTQIA+ community I’m so proud to be a part of,” Ashton said.
But the set attracted attention and was soon in demand. “Other members of Lego’s LGBTQ+community came by to tell me they loved it,” Ashton said. “So I thought, ‘maybe it’s something we should share’.” He also wanted to be more vocal in support of inclusivity.
“Growing up as an LGBTQ+ kid – being told what I should play with, how I should walk, how I should talk, what I should wear – the message I always got was that somehow I was ‘wrong’,” he said. “Trying to be someone I wasn’t was exhausting. I wish, as a kid, I had looked at the world and thought: ‘This is going to be OK, there’s a place for me’. I wish I’d seen an inclusive statement that said ‘everyone is awesome’.”
Ashton said he was really happy to work for a company that wants to be outspoken over such matters. Jane Burkitt, a fellow LGBTQIA+ employee at Lego who works in supply chain operations, agreed.
My thoughts when I first saw this was wow, and I like Matthew Ashton, welled up with a sense of pride in my support of LEGO.
I think that this is a huge step for LEGO to come out so strongly for inclusion and diversity, and this is a spectacularly affirming move from the world’s biggest, and most admired toy brand.
I’m also expecting some nasty comments on this set on social media, and can already anticipate the cries of “omg, LEGO is getting political” or “if everyone is awesome than no one is awesome”, or still think that its the 1960s and LGBT-folk are gross.
To set the record straight, there is nothing political about affirming those in the LGBTQIA+ community, who are often marginalised and cop a whole lot of hate online.
To see LEGO use their toy, medium and influence to affirm vulnerably people that identify as LGBTQIA+ is a fantastic move.
This is one of the few moments that makes me feel exceedingly proud to be a LEGO fan, and blogger and I can immediately tell that this will be one of the most impactful, and important LEGO sets to be released in 2021.
Stay tuned for more details and my full review of 40516 Everyone is Awesome which will contain more photos, and my full thoughts on the set.
In the meantime, I’d love to know what you think of LEGO’s Everyone is Awesome set in the comments.
Reese (not Emiliana anymore) says
YEEESSSSSS! I NEEEEEDDD THISSSS! I’m apart big time although I’m a child!!
I NEED IT
It’s SO good. Even if you aren’t overly passionate about LGBT rights and Pride, this is such a fantastic parts pack, and brilliant display piece.
What an awesome set! Go LEGO! I want to get it on release day.
jenny white says
What the hell with all the other colors I don’t care about transgender people
Reese (not Emiliana anymore) says
Ummm excuse me? That’s offensive. But its your opinion and I respect that.
Lilly T says
June is almost here, so you know its time for corporate LGBTQ+ pandering, for that easy pride money. Do this at another time of the year and maybe you’ll appear genuine Lego.
Kerry Thompson says
Lego is a toy company, if they could just make toys and not try and promote their personal social values through their company that would be great. Everyone knows that this is a hot button issue that lots of people have strong polarized opinions on. If I were a company, especially one that literally just makes toys, I would stay away from involving my company in anything like that so that I do not potentially “upset” or cater against any particular views.
James Gandolfini says
And unlike you, Lego, along with many other brands, have inclusiveness and being political baked into the DNA of the company. I bet you complained when Ben and Jerry’s “got political” too.
Hi Kerry, thanks for sharing your thoughts.
If you haven’t already, do watch the designer video featuring LEGO’s Vice President of Design, Matthew Ashton.
LEGO has been pretty consistent with their brand values, and creating products that align with those values.
Hope this helps clear everything!
Beck Stubbs says
Toys are political and always have been. When you buy a girl a Barbie doll and a boy an action man, you are clearly stating your values. You are also giving girls and boys a clear message about what society expects of them. There’s nothing wrong with Lego making a tiny step to even up the balance.
If you’re still upset, you could use general Lego pieces to create some tiny homophobes and transphobes and put them on display in your house to make you feel all warm and fuzzy again.
I think this is a really positive message, especially for younger children needing affirmation.
Agent 86 says
That is awesome!
I wonder if we’ll see some representation in the depiction of families in Duplo, City and other themes?
Colin Henson says
Well done , Lego. Like Jay, I am proud to be a Lego fan. I will buy a set for me and one for my grandchildren.
What a lovely idea! Can’t wait to buy one.
I am so pleased to see this set released. My parents are gay (I am 49 years old, they have been together since I was 6) and inclusion on this level would have meant the world to me growing up ❤
Agent 86 says
That’s so lovely! I hope that you enjoy building this set with them.
I love this and the intent, just concerned over the use of a childrens toy for it, means a lot of uncomfortable conversations for parents to be having with young children. That’s not to say they shouldn’t if the parent wants too, but kids today are already taught too young about sex and sexuality in schools and through media, sometimes without the parents knowledge. I just hope they make this a 12+ set at least.
To give an example, my youngest sister who is going on 32 now was taught sex-ed at her state primary school at 10yrs old. Mum didn’t know till she came home and asked what a Dildo was as she was confused by the teachers explanation, to which mum replied “ask Nichole”. So at 25yrs old I got to have that conversion with my 10yr old sister, because when I said “ask mum” she replied “mum said to ask you” and wouldn’t take “ask me when you’re grown up” as an answer lol.
Anyway that’s just to say, love the message, just concerned over it being done with a childrens toy.
So if sex and sexuality are already being taught in schools, why on Earth would a colourful Lego set lead to ‘uncomfortable conversations’? Most kids would look at this set and be like “OMG rainbow figs!” or something. Where would sex factor into it?
There is a difference between dildoes and gay people… Children dont find it difficult to acknowledge that some boys like boys, or that this boy is now a girl. Being in love with someone of the same gender doesnt need to be weird or difficult to understand, its always the parents who act weird about it. Your example talks about sex toys, something way different than lgbt people.
You missed the point of that story and I don’t believe anything about sex or sexual orientation should be taught in primary schools. If a parent wishes to teach there children about such issues before they are in high school, it’s up to the parents to decide. My mother raised to me to respectful to everyone and treat everyone the same. I was saying that using a childs toy was concerning to me personally.
Also was not trying to say that dildo’s and gay people are the same, I certainly don’t look like mine, it’s even a different colour to me lol. Anyway, I guess everyone is awesome only applies if they completely agree with you. I am glad you feel differently to me and respect that, makes life far more interesting, be rather boring if there was nothing to debate
It’s a great set and I am looking forward to getting it and building it. (Also I do not have children myself – all that Lego is mine and mine alone!!! (evil laugh lol))
Cate Mackay-Scollay says
“i dont have children”. Just keave it there mate and walk away.
As an actual parent, speaking from actual experience it only seems to be ppl WITHOUT kids who are terrified about awkward conversations with kids about sex. Pro tip: NOT YOUR JOB
So set yourself at ease – by the time these discussions are relevant to our kids and the questions we are asked, we are well used to having awkward conversations.
To be honest, the hardest thing to explain to my kids is why some people hate other people purely based on what they look like or who they love.
The only people making this about sex or politics are ADULTS not the kids
Agent 86 says
I’m unsure how a rainbow leads to a discussion about sex? If a child asks about it, it’s easy to simply remark that it’s a beautiful rainbow. Or it could be a great teachable moment to discuss diversity, which itself has nothing to do with a discussion about the mechanics of sex.
Funny how when it’s about gay people, it’s all about sex and “corrupting children,” but about straight people, nobody blinks.
Kids don’t need to know the mechanics of sex to understand the straight relationships they see in the home and around them every day, The same is true for LGBTQ folks and families.
As I tell my kids it costs nothing to be respectful and kind.
This looks cool I’ll probably pick one from the local LCS store.
This is a fantastic beginning – though it does need to translate to all Lego sets – i.e. include LGBTQIA+ individual mini figures in “regular” sets.
Yea! Exactly my thoughts. It’s a fantastic symbolic set but I really hope this diversity continues for all other sets and not just a one and done with this set. This also applies to depiction of other skin tones and races as shown here too. Super excited that the genders are not specified either.