Introducing LEGO DOTS, a brand new arts and crafts building concept

January 28, 2020 | 6

LEGO have unveiled LEGO Dots, a brand new arts & crafts play concept that utilises LEGO tiles to give children a limitless creative canvas for self-expression.

This exciting new range is filled with multiple shapes and colourful tiles, supported by an exciting portfolio that ranges from wearables to room décor with surfaces designed for individual customisation and self-expression.

The new LEGO DOTS range has a release date of 1 March 2020, and will be available from LEGO.com and in most stores that stock LEGO.

As an adult LEGO fan – OMG ALL THE BEAUTIFUL TILES.

To excite young creatives even more, over thirty mood tiles are also being introduced, incl. facial expressions, music note, cosmic planet, star night,
paw prints and a rainbow pooh – and many more.

Being based on the LEGO System in Play, there are limitless ways children can DOT their world, taking all elements apart and redesigning again to help build their creative flair and confidence.

The new LEGO® DOTS range available from March 1st 2020 will include:

Wearables

• Rainbow Bracelet (RRP: $9.99 AUD / $9.99 NZD)
• Funky Animals Bracelet (RRP: $9.99 AUD / $9.99 NZD)
• Dark Unicorn Bracelet (RRP: $9.99 AUD / $9.99 NZD)
• Cosmic Bracelet (RRP: $9.99 AUD / $9.99 NZD)
• Tropical Birds Bracelet (RRP: $9.99 AUD / $9.99 NZD)

Home Decor

• Photo cubes – 3 animal cubes for picture displays (RRP: $29.99 AUD / $34.99 NZD)
• Jewellery holder for e.g. rings, necklaces, bracelets (RRP: $29.99 AUD / $34.99 NZD)
• Funky pineapple pencil holder (RRP: $29.99 AUD / $34.99
• Booster bags – bags with raw coloured and decorated tiles (RRP: $5.99 AUD / $5.99 NZD)

EMOJI TILES!!!

When creating LEGO DOTS, LEGO designers were inspired by internal research showing that kids are increasingly looking to shape their creative confidence through more personalised forms of play where they can explore freely and express themselves through their own designs. This particular insight draws on a quantitative study conducted with 10,800 parents and 7,200 children across the US, China and Germany, and among the participants a total of 21,600 play observations were mapped out and used to identify the relevance and concept direction of DOTS.

The specific DOTS product development phase has since been further informed by monthly hands-on play sessions, biannual focus groups and quantitative tests across US, UK, Germany and Denmark with more than 500 parents and kids over two years, ensuring the design development aligns to consumer input.

Here are some concept design images.

And check out the designer video below

So yeah, this obviously looks quite girly, BUT as a father to a three year old daughter, I can see this being an instant hit.

The colours, and designs are really on-point, and while younger kids might initially struggle with putting the designs together, I’m looking forward to just letting my daughter mess around with the tiles on a baseplate, designing whatever comes to mind.

So yeah, a little left of field, but I think parents with young kids who want to let their kids exercise their creativity, and blend arts & crafts into play will be very, very happy with the new LEGO Dots range.