LEGO and Target team up for an exclusive US-only merchandise collection

October 15, 2021 | 5

Target (US) and The LEGO Group have just announced a really snazzy limited-edition (ugh) collection of LEGO-licensed apparel and accessories dubbed The LEGO Collection x Target.

It’s a really massive collection, with nearly 300 items, with pricing ranging from $1.50-$120, with most items under $30. The LEGO Collection x Target will be available beginning early December on Target.com and in all Target stores – unfortunately, this is a US-only as Target really isn’t a thing in other countries, and the Australian Target is a completely separate entity/brand than the US target.

The collection will be available in time for the holiday season – with a release date of early December 2021, and when launched, will be available on Target.com, or in-store.

Check out the announcement video below

Really slick advert.

The LEGO Collection x Target reflects both brands’ commitment to inclusivity, as Target’s most inclusive partnership to-date, ranging in size from XXS-4X in women’s apparel and S-5XLT in men’s apparel and featuring an expanded assortment of adaptive and sensory-friendly offerings for kids and baby, like flat seams or hidden openings.

In addition, the collection was designed to celebrate all families and encourage them to express themselves through play, wonder and joy this holiday season.

The entire collection hasn’t been fully revealed yet, however through the promotional videos, you can see some of the items – there seems to be a massive variety, from puffer jackets, to parkas, to small 2×2 brick carry-cases.

That said, my pick of the lot is this incredibly adorable Pink Classic Space minifigure plushie – aka Lenny from Benny’s Space Squad.

I sure hope Lenny isn’t the only Classic Space Plushie available, and there’ll be all colours of the rainbow.

This being a US-exclusive is quite disappointing, but hopefully there’ll be some international shipping options, or if you really want these, you can of course use a shipping forwarder.

Thankfully, because it’s a Target collab, the pricing of these won’t be as exorbitant as the Levi’s collab or LEGO Adidas, and will be way more accessible for families.

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