Ever dreamt of having different colour options to choose from when buying LEGO sets? That dream is now closer to a possibility, as LEGO have just revealed a pilot program in the United Kingdom allowing fans and consumers to choose different colour variants, and sizes of sets.
Remember that Blue Creator Expert Fiat 500 that was teased a few weeks back, it’s now available to order on LEGO.com along with 3 other sets – a Blue and Brown version of 31058 Mighty Dinosaurs, as well as 2 LEGO City Fire Station options – a starter and headquarters.
This is a very limited run pilot, and the sets will only be available until 30 November 2021!
The pilot has been designed to help LEGO gain a better understanding of their fans want from their portfolio and where they prefer to shop for new or unique products.
The bad news is that this pilot is being run exclusively in the UK as we were told that it was the most representative LEGO markets that had a diverse segment of consumers.
Good news is that, the Blue Creator Expert Fiat 500 is available from Zavvi and IWOOT, who ship internationally, so you won’t miss out on the Fiat if you live outside the UK.
Check out this table below for the LEGO Colour Variant Retailer Availability to find out where you can find these sets.
Colour Variant Retailer Availability
| Set | Retailers |
| 77942 Fiat 500 (Blue) | LEGO.com (UK), LEGO Stores, Zavvi, IWOOT |
| 77941 Mighty Dinosaurs (Blue version) | LEGO.com (UK), LEGO Stores, Tesco UK and Ireland |
| 77940 Mighty Dinosaurs (Brown version) | LEGO.com (UK), LEGO Stores, Smyths |
| 77943 Fire Station Starter Set | LEGO.com (UK) , LEGO Stores, Tesco UK and Ireland |
| 77944 Fire Station Headquarters Set | LEGO.com (UK), LEGO Stores, Smyths |
77942 Fiat 500 (Blue)
Build an icon of Italian automotive design with this LEGO® Creator Expert light blue Fiat 500 model. All the details of the classic 500F legend from the late ‘60s are there in colorful LEGO brick form, such as the opening roof, luggage rack and detailed interior. It even comes with a folding easel and a miniature painting of the car in front of Rome’s Colosseum for that extra touch of ‘La Dolce Vita’!
- 960 pieces
- Price: £74.99 GBP [UK]
- Retail availability: LEGO.com, LEGO Stores, Zavvi.com and iwantoneofthose.com (both these sites ship internationally)
77941 Mighty Dinosaurs (Blue version)
- 174 pieces
- Price: £ 12.99 GBP [UK]
- Retail availability: LEGO.com, LEGO Stores, Tesco UK and Ireland
77940 Mighty Dinosaurs (Brown version)
- 174 pieces
- Price: £ 12.99 GBP [UK]
- Retail availability: LEGO.com, LEGO Stores, Smyths
77943 Fire Station Starter Set
- 239 pieces
- Price: £ 24.99 GBP [UK]
- Retail availability: LEGO.com, LEGO Stores, Tesco UK & Ireland
77944 Fire Station Headquarters Set
- 908 pieces
- Price: £ 89.99 GBP [UK]
- Retail availability: LEGO.com, LEGO Stores, Smyths
What do you think of this experiment from LEGO? What sets would you like to see colour options be made available?
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There is nothing special about this. So many other brands have done similar things
It’s special for LEGO as their manufacturing processes are usually quite rigid, so I’m keen to see how they adapt to this.
How can I get the fire station starter set if I live in the US?
Perhaps you can order online, like Amazon, pr buy through the official LEGO website.
I think the Fiat would have been better in red.
I would like winter snow and spring blossom add-ons for the big tree house set.