The LEGO Ideas team have just announced the next LEGO Ideas set from the 2021 Review Results, and A-Frame Cabin by Norton74 and BTS “Dynamite” by JBBrickFanatic have been announced as the next LEGO Ideas sets!
BTS is a surprise, but not surprising as the massive KPOP sensation, as they’re absolutely huge and this is a massive win for LEGO.
I kinda called LEGO producing a BTS set, thinking we’d get Brickheadz, but a minifigure set with a build is even better!
For those that want to get the set’s reference, please familiarise yourself with BTS and KPOP, especially Dynamite, which at time of publishing has 1.3 BILLION views on Youtube.
Unfortunately, following a further review of Harry Finkel’s (aka Hanwasyellowfirst) Snow White and the Seven Dwarfs recreation, the review board has made the difficult decision that we will not be able to move forward with this product idea.
On BTS, there will predictably be tons of weeping and gnashing of teeth from traditional AFOLs, who don’t quite understand that the world is a big place, and that for LEGO to grow, they need to continuously reach and convert new builders, and grow the number of LEGO fans globally.
The KPOP and BTS fans (known as the BTS ARMY) are incredibly passionate, and outside of the Architecture Sungnyemun set – LEGO have not done much based on South Korean culture, so this is a huge move, recognizing and acknowledging an entire culture, and country.
LEGO is also quite big in South Korea, and recently, Moon Bin was featured on Esquire Korea talking about the recent LEGO ideas Globe.
KPOP has also grown immensely in the West, with massive pop stars guest appearing in KPOP music videos, and it’s also really popular amongst Gen Z and the younger generation.
While there is a valid discussion about cool sets like Mini Golf (which I was personally supporting), getting passed over, I think the BTS pick is true to the DNA and ethos of the LEGO Ideas theme, surprising and delighting LEGO and non-LEGO fans with incredibly interesting picks and builds that wouldn’t be able to find a home anywhere else in the LEGO portfolio.
I’m not a big KPOP fan, so don’t really care about BTS (I prefer Blackpink) but am choosing to keep an open mind here, and see what the end product looks like.
At the same time, I can also be happy on behalf of KPOP fans, who might also be LEGO fans, as well as the prospect of a whole new generation of fans being introduced to LEGO via the BTS LEGO set.
What do you think of the Review Results? Personally, I was bummed that Mini Golf didn’t make it, but I’m excited for BTS!
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