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LEGO makes it on Time magazine’s 100 Best Inventions of 2021

November 11, 2021 By Jay Leave a Comment

Time magazine has just unveiled its Best inventions of 2021 cover, celebrating 100 innovations changing how we live, featuring cutting-edge technology from disability-friendly hands-free sneakers, a supersonic plane, to Covid-19 vaccines.

In a triumph for LEGO’s deep investment into Research & Development, in particular, in the area of sustainability – LEGO have been awarded a spot for their PET Plastic Recycled bricks

About half of the world’s PET plastic—which is used to make plastic water bottles and containers—winds up in landfills. Someday soon, a good amount could end up in Lego sets instead. The Lego Group, which has vowed to make all Lego bricks from sustainable sources by 2030, spent the past three years testing 250 variations of recycled PET materials and in June finally unveiled its prototype for a recycled PET brick that is nearly identical to the usual brick. That milestone achieved, the Danish toy giant hopes to integrate the recycled blocks into Lego sets in the next 18 to 24 months. The impact could be considerable: the company uses some 100,000 metric tons of plastic resin in its products each year. —Rebecca Katzman

LEGO unveiled the prototype bricks in June this year, the fruits of over 3 years of research and development, by a team of over 150 people, the latest development in making the LEGO Group’s products more sustainable.

To learn more about LEGO’s breakthrough in making recycled LEGO elements, check out my interview with Tim Brooks, Vice President of Environmental Responsibility and Nelleke van der Puil, Vice President of Materials, who are spearheading research and development in making LEGO bricks more sustainable.

It’s a fantastic achievement to be recognised by Time for the work that has been 3 years in the making, and I really hope we get to see these prototypes soon.

To learn more about LEGO’s sustainability efforts, check out their website for more.

Filed Under: News Tagged With: 2021, innovation, interview, lego, Nelleke van der Puil, prototype brick, recycled plastic, roundtable, rpet, sustainability, the lego group, tim brooks, time magazine

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Happy 90th Anniversary @lego, here's to the next 9 Happy 90th Anniversary @lego, here's to the next 90 years of play! 🚀 

These are a few of my favourite themes and sets of all time! 

#lego #lego90years #afol #legocollection #legocollection #vintagelego #LEGOCastle #legopirates #classicspace #legospace #legoleaks #legos #jaysbrickblog
Happy 90th birthday, @lego! To celebrate #LEGO90Y Happy 90th birthday, @lego!

To celebrate #LEGO90Years, here's some shots of 11021 90 Years of Play, one of the many commemorative LEGO 90th Anniversary sets this year!

Build 15 mini models spanning some of LEGO's most iconic themes and sets, AND freestyle and let your creativity run free when you're done!

Swipe to see some of my favourites, and hit the link in bio for the full review!

#lego #lego2022 #90yearsofplay #afol #legoclassicspace #vintagelego #legos #legoleaks #legoreview #legonews
One of the rarest LEGO Architecture sets - 21021 M One of the rarest LEGO Architecture sets - 21021 Marina Bay Sands! 🇸🇬 

Singapore celebrates their National Day on 9 August, and to mark the occasion, I've dug into my vault to showcase the Marina Bay Sands, one of Singapore's contemporary architectural landmarks! 

Released in 2014, it's notorious for being one of the most sought-after Architecture sets, because only 10,000 copies were made.

To make matters worse, they sold exclusively in Asia in countries like Hong Kong, Singapore, Malaysia and Indonesia, and the Marina Bay Sands gift shop!

Thankfully, LEGO released a newer 21057 Singapore Skyline earlier this year which also includes the Marina Bay Sands, but this is a relic from an era where LEGO had regional exclusives in their portfolio.

Happy National Day, Singapore!

#singapore #ndp2022 #LEGO #legoarchitecture #marinabaysands #architecture #afol #legocollection
What a difference 44 years makes ✨ 10305 Lion K What a difference 44 years makes ✨

10305 Lion Knights' Castle alongside 375 "Yellow" Castle

#lego #LEGOCastle #lego2022 #vintagelego #castlelego #afol #legoleaks #lego90years #90yearsofplay #legos #legocollection
Evolution of LEGO Castles! 1978-2022 Some of my L Evolution of LEGO Castles! 1978-2022

Some of my LEGO Castles to demonstrate just how far Castles have come.

Hit the link in bio to see more! 

375 Castle (1978)
6080 King's Castle (1984)
31120 Medieval Castle (2021)
10305 Lion Knights' Castle (2022)

#lego #LEGOCastle #lego2022 #vintagelego #castlelego #afol #legoleaks #lego90years #90yearsofplay #legos #legocollection
Ye olde LEGO Knights 🏰 #lego #lego2022 #vintag Ye olde LEGO Knights 🏰

#lego #lego2022 #vintagelego #castlelego #afol #lego90years #legocollection #minifigures #minifigs
Raising the next generation of @lego Castle fans 🏰

Nothing makes me happier than seeing @little.ongs play with 10305 Lion Knights' Castle, which I've conveniently left in an easy to access spot in the house. 

While yes, this set is big and meant for adults, the playability and story-telling is so native to kids that it's a great set to share with your kids if you have any.

👑 Having THE definitive LEGO Castle being ruled by Queen Lionne also sends a great message to little girls and a fantastic celebration of #lego90years 

10305 Lion Knights' Castle launches today for VIPs and if you're lucky enough to be in the position to pick one up, I hope you enjoy and savour every moment of the build of what is quite possibly my favourite set of 2022.

#lego #90yearsofplay #rebuildtheworld #LEGOCastle #legos #afol #legoaustralia #legoicons #legoleaks
Instructions for the alternate builds of 10497 Gal Instructions for the alternate builds of 10497 Galaxy Explorer are now available!

Rebuild the Galaxy Explorer as modern versions of 924 Space Cruiser and 918 One Man Spaceship!

This alone takes an already great set, and takes it to the next level! 

Hit the link in bio to download the instructions!

#lego #lego2022 #90yearsofplay #legoclassicspace #classicspace #lego90years #legoicons #legoleaks #legos #afol #legonews
Reorganised some shelves and displays and I now ha Reorganised some shelves and displays and I now have a proper Modular Street, as well as a little birb corner! 🐦 

Feels really good to move things around, and to get the messy workspace slightly under control!

#lego #lego2022 #legocollection #legodisplay #legoroom #legomodular #legoicons #creatorexpert #legos #afol
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