LEGO Minifigure Factory online beta now live in the US; customise your own minifigures!

July 23, 2022 | 19

For those of you lucky enough to be in the United States, LEGO have quietly launched a Beta of an online version of the Minifigure Factory, a new-ish service that offers unprecedented customisation of LEGO minifigures.

You can access the Minifigure Factory Beta through LEGO.com, and fire up the Minifigure Customisation engine. If you’re not in the US, you can play around with it.

Each minifigure will retail for US$11.99, and there is a limit of 1 per household. As this is still in the beta stage, LEGO are likely trying to understand demand, and get their processes working correctly before expanding this purchase limit further.

The minifigure customisation functions similarly to the online Build a Minifigure, where you can choose from a selection of heads, headwear, legs, and accessories.

The customisation opens are very expansive, and you can choose from different “sticker elements”, prints, patterns and even pre-set outfits – there’s a Classic Space design in the outfit which should excite Classic Space fans.

The text editor also works well, and you can choose from seven different fonts, and adjust the size and position of them however you like.

These designs will be moderated, so LEGO will not allow the use of profanities, vulgar references, hate speech, or extremism, as well as third party logos, names of organizations or trademarks on our customized LEGO® minifigures.

When you’re done, you can just finalise your design, and add it to your cart, and check out normally through the website.

Here are some designs I whipped up.

I’m not sure if the minifigures will come in the special LEGO Minifigure Factory box above. I received these as a gift from The LEGO House, but I expect each minifigure will come in this cool box.

LEGO Minifigure Factories are still relatively rare attractions – you can only typically find them in LEGO Flagship Stores (like the 5th Avenue New York Store), so it’s really amazing that LEGO are opening this to everyone through LEGO.com.

As it’s still in the beta stage, expect a few hiccups but if you’re planning on ordering any of the new August 2022 sets, it might be a good time to customise your own minifigure and add it to your order.

Unfortunately, LEGO Minifigure Factory online is only available in the USA for now. If you try and change the region to Australia or any other country, you’ll be greeted by this holding screen.

Hopefully this beta goes well, and this gets rolled out to as many countries as possible, as many LEGO fans would love to customise minifigures through this.

Special thanks to Kelly for the heads up!

Have you tried LEGO’s Minifigure Factory in-store? Has it been a good experience?

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