LEGO registers “Brick To The Future” trademark. More Back to the Future sets coming?

July 11, 2022 | 19

This is quite interesting, but a trademark application has emerged on the US Patent & Trademark Office for “Brick to the Future”, a word mark that was filed by both The LEGO Group and Universal.

It’s still too early to say what this could be, as it could be LEGO trademarking a cool headline that it came up with for the launch of 10300 Back to the Future Time Machine earlier this year in April.

Reading into the trademark, it was filed on 19 June 2022, which is quite some time after the launch of the LEGO Icons Delorean, so I don’t think it’s something they’re doing retrospectively.

The trademark covers:

Toys, games and playthings, namely, action figures and accessories therefor, bathtub toys, kites, toy building blocks, board games, action skill games, manipulative games, target games, bubble making wand and solution sets, children’s multiple activity toys, costume masks, mechanical toys, toy vehicles and accessories therefor, dolls, doll accessories, doll clothing, bean bag dolls, toy figures and accessories therefor, play figures, inflatable toys, flying discs, jigsaw puzzles, marbles, plush toys, puppets, ride-on toys, skateboards, balloons, roller skates, toy banks, water squirting toys and stuffed toys; Christmas tree ornaments; water globes; pinball machines; playing cards; hand-held unit for playing electronic games adapted for use with an external display screen or monitor; golf and sports balls, stress relief exercise balls

This is really exciting, as LEGO really only trademarks terms that they intend to one day use as themes. Looking through the list of trademarks they’ve filed for, it certainly suggests that LEGO and Universal have much larger plans beyond 10300 Back to the Future Time Machine.

It’s also no surprise, as the Delorean has been a best-seller this year, and has almost been unable to find since launch (in Australia, it’s on back-order till August), so it’s a strong signal that LEGO fans want more Back to the Future stuff, and with an entire trilogy of movies, and so many fun settings, there’s no lack of sets that can be produced.

I’m excited as I’d love more Back to the Future sets, or maybe LEGO might use this as a vehicle to visit older themes, and settings, ala Time Cruisers.

In the Back to the Future Time Machine launch film, we first see the “Brick to the Future” logo, suggesting that LEGO and Universal may have had this planned for a while. In the film, we see the Delorean visit Medieval, Prehistoric and a Futuristic setting, so it might be a clue as to what this theme might entail.

What do you think Brick to the Future is? Would you want a fully-fledged Back to the Future theme?

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