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Of course, people are scalping the LEGO Titanic set

It’s release day for the LEGO Titanic set, where a small number of the largest LEGO set yet were able to be ordered, before plunging back into Backordered status.

Also, a small number will also be available at your local LEGO store for purchase if you plan on heading in to try and score this 9,090-piece behemoth.

Pre-orders from the 1st of November should also begin to ship out today, so if you were lucky enough to place an order, I hope you’ll receive this ginormous set soon! I kinda take pity on the poor delivery person that has to lug this all the way to your home.

Anyway, as you may have noticed, the LEGO Titanic preorders were very quick to have sold out, demonstrating that there is clearly very strong demand for this massive historical model.

In less surprising (but always disappointing news), like with any LEGO set that is produced in limited quantities (initially), scalpers are at it again, with flippers heading to marketplaces like eBay to onsell their wares.

These prices are in USD, which is frankly quite eye-opening as they’re fetching close to double RRP in the US.

For reference, here is regional pricing:

There’s also no shortage of listings on eBay all over the world (I just used the US as a prime example), of scalpers trying to make a quick buck on release day, clearly capitalising on FOMO and the upcoming holiday season.

As you can see above, there are several auctions running, so there are clearly some who are having to pay a scalper premium to secure a copy of the LEGO Titanic set before the holidays.

Now, I have nothing against people that buy and hold LEGO set for investment purposes (read my What type of LEGO Fan are you editorial), but launch day scalpers are on a whole different level.

Some people do purchase sets to resell to build up their VIP points stash, or even qualify for an interesting GWP

Should LEGO have made more in anticipation of how popular the Titanic would get?

Absolutely, but forecasting demand, especially for something as ambitious and expensive as the LEGO Titanic is notoriously challenging, and their manufacturing capacity is also stretched, but it also doesn’t help when people pre-order or buy launch day sets to flip for a quick buck.

Then again, scalpers are getting to everything these days – even smaller sets like the 40478 Mini Disney Castle.

For everyone else, the LEGO 10294 Titanic is now available on backorder, with sets shipped by 12 January 2022 in Australia, and within 60 days in the UK.

Did you manage to score a LEGO Titanic at launch, or has your pre-order shipped yet? What do you think of this type of behaviour getting more prevalent due to the influx of adult collectors and fans?

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50 responses to “Of course, people are scalping the LEGO Titanic set”

  1. Andrew Gough says:

    Has anyone else found pieces missing,including very first piece?

  2. Flin says:

    I heard about the Lego Titanic from a friend on October 13,2021. I am a HUGE Lego fan and HUGE Titanic fan. I have been waiting for the release of a Lego Titanic for YEARS! There was NO WAY I was gonna miss out on this pre-order. I called the Lego company on the 31st to confirm a midnight pre-order release. I was informed since I live in Chicago, the pre-order time would be 11pm NOT midnight. They based it on eastern time. IM GLAD I CALLED! At 10:55pm, I logged on to my Lego account and was greeted with a 15 second wait in line que. PANIC TIME…….. It refreshed once and I was GRANTED ACCESS. At 11:01pm, I was able to pre-order my Lego Titanic. By 11:07pm, I received my confirmation email from Lego for my order. I WAS ABLE TO GET A LEGO TITANIC…….It shipped on November 9th and I received it on the 12th. THIS IS MY CHRISTMAS PRESENT TO MYSELF. It is sitting in my room wrapped and waiting to sit under my Christmas tree. This is gonna be a Christmas to remember. Thankyou Lego for releasing this SPECTACULAR item! Good luck to all my fellow Lego fans who hope to get one!

    • Jay says:

      That sounds awesome, and I’m so glad that you sound like a fan that would really appreciate the LEGO Titanic and get the most out of it.

      Hope you savour the entire experience!

  3. Colin says:

    I never buy Lego at RRP, always at about 30% off or more. Of course, we gotta be patient, wait and hunt for deals. I think this makes Lego more like a collection.
    Seriously, buying at these mark up prices encourages the behavior, it harms the hobby and perception of would be newcomers.

  4. Scott says:

    I purchased one set of the Titanic at 12:07 AM and it just shipped on the 8th even though I was sent an E mail of Nov 30.

    I will not resell this.

    I have seen on E bay many selling one of 26 available.

    I do not blame those who are selling these as much as do the ones buying at the stupid prices. The way you stop this is stop paying the prices and let them get burned on them.

    This paying the price are not only hurting themselves but the hobby.

  5. Justin says:

    100% preventable. Those kits were purchased using bots so the rest of us never stood a chance.

    If Lego cared about their customers they’d block the bot buyers like so many other large companies with in-demand products do.

  6. Scott says:

    Absolute disgrace … pre-orderd …then get the dismissive email about how sorry they are … why have some svalpers secured more than one ..when legitimate people such as myself who want to built it and display it go without ….bogus lego …bogus

  7. My sons loved LEGOS. Very creative with them. History of company most interesting. They have come a aong way since wooden ducks!🦆 Clever that you put hole in the top of LEGO persons heads!👬

  8. Filan says:

    despite a previous email saying mine was due to ship end of month, seems it shipped today.

    I think I am becoming a collector small timer though as my other two so far are just the Saturn V and Spaceshuttle+Hubble.

    Naturally I dislike Scalpers and I should not include investors in a hard dislike with that its more that I just cannot understand buying a Lego set and not using it. There is no way I could stare at a big set and never ever build it, Kinda feels wrong to not build a set one owns.*

    *But at least the investor is not one to use exploits in ordering systems and multiple bots and PO boxes to suck up mountains of inventory for their ebay store. I guess an upside to lego sets is they are probably harder to scalp than video cards, sets like this take up a lot more room than an RTX3090.

  9. Andrew says:

    Once you purchase an item, at least in Australia, you are generally free to do what you wish with it, including resale – the seller of the item cannot impose restrictions on this, so there isn’t much more Lego can do other than produce/ship more, which I’m sure they’re very keen to do given the set’s popularity. I’d hope that eventually supply will meet demand, but that imbalance exists in many areas these days (anyone tried to buy a new house or car recently?).

    All we can do as fans is refuse to pay more than RRP for any of our Lego – I’ve missed out on a few desirable sets for this reason.

    The Australian Government actually has anti-scalping laws (designed primarily for use with concerts and the like) which seem to be fairly effective. I can’t see how they’d apply here though, unless the terms of sale could be legally amended.

    TL;DR – no Titanic for me until I can buy it and take it home from our shiny new Lego Store!!!!

  10. indi says:

    I was just happy to get one for my son. It’s the only thing on his Christmas list. He’s 11, and there was at least one other parent there buying for their child. I know it’s aimed at adults, but I also know there are other kids out there with this being the only thing on the list. But I wish scalpers would realize they are causing some kids out there huge holiday/ birthday disappointment. Not that they care, but…

    • Ginger Ciricillo says:

      Quite the pricey gift tho for an 11 yr old!

    • Yara says:

      It is the only item on my 7-year-old’s Christmas list as well. I have lined up very early mornings in front of Lego stores innumerous times. We haven’t been as lucky. Glad you got one for your son! My son loves Lego and the Titanic since he was about 2 years old.

  11. Reader says:

    I collect other things in addition to Lego and unfortunately scalpers are an increasing problem. A few years ago, you could wait months before ordering something and it’d still be in stock. Nowadays, you have about 14 minutes before it’s sold out everywhere. In the short-term, it may seem good: the product sold and plenty of money was made.

    But it’s the long-term effects that are negative. Consider genuine customers that miss out – they may be less inclined to purchase products in the future due to disappointment. Consider also what people will think if they search for the product and find it being scalped on eBay – the inflated prices may lead them to believe it’s too expensive to pursue.

    Fortunately most Lego sets are not produced in limited quantities so provided you have the time and patience, you can get it at the right price. But for things like Bricklink pre-orders and limited quantity GWPs, there’s a real risk of genuine customers and fans missing out due to scalpers.

  12. Peter Hofferman says:

    I received an email that my set was shipped! I can’t wait! I look forward to building this set!

  13. Mark Hamilton says:

    I got my pre order in in the first few minutes. Was supposed to ship on the 8th. But of course shortly after placing the order, I got a notification that it will now ship on the 30th now instead. 😢 but at least I got one. And NO! It will not be for sell! These people buying them up just to resale them for a profit and taking the stock away from those of us that really wants them (to keep, NOT reasle them!) Really really pisses me off!!!! But what can you do? Maybe take away there VIP status if caught selling on line before a certain date? Disneyland pulls pass holders passes for selling there merchandise online. because they buy it with there discount just to resale it. Big no no!
    So ya, abuse your VIP Privileges and LOSE them! I like that idea!

    • Jay says:

      I’m glad you managed to get one AND you’re enjoying it!

      It’s hard for LEGO to police as it isn’t necessarily illegal. They already have purchase limits, which is a start, but that doesn’t stop someone from hitting up multiple LEGO stores, or using different addresses.

  14. John says:

    Lego has a 1 per person limit as well and they’ve said any more than one order can result in all orders for said person being canceled. I think scalpers are mongrels.

  15. Jay says:

    What’s wrong with Lego??? Only making a certain amount of sets was of course going to set this off, the popularity of the Titanic and the fact that most people who would buy this and actually enjoy it now have to pay a premium because of Legos greed. Shame on Lego they are the reason for this, scalpers are just the scum that forms on the main body of company

    • Jay says:

      It’s a really popular and LARGE set, so their manufacturing must be slightly constrained, especially with the supply chain crisis.

      • Jason says:

        You’re kidding right?? This company pushes a million pieces in production a week, a day I’ll bet. They put sets like these on limited edition so they can charge rediculous prices because selling boxes of plain old pieces like they use to isn’t “fun” anymore.

        • Jay says:

          I think you severely underestimate just how complicated manufacturing is, and just how wide and large LEGO’s portfolio is.

          To illustrate, there are production runs that need to be placed, and planned for months in advance, so it’s not like LEGO can simply direct their factories to produce more Titanics on a whim.

          They need to source raw material (ABS, plastic polybags, cardboard for boxes etc), and allocate them to a specific production run. FYI, there is a worldwide cardboard shortage too: https://arstechnica.com/gadgets/2021/10/cardboard-shortages-deal-another-blow-to-strained-supply-chains/

          All this while also still producing upcoming sets.

          It all comes down to forecasting, and in this case, I think they underestimated demand for the LEGO Titanic.

          These are absolutely not limited edition sets, just that the initial production runs can’t keep up with demand.

          • Jason says:

            you are quite incorrect sir.
            You’re talking to someone who works for the world’s biggest car manufacturer and believe me, when a company wants to put something out, outsourcing raw material is as easy as finding leaves on the ground in the fall its just a matter of who has it for the right price. Lego is the world’s largest toy brick manufacturer, and if we can pump out close to 1600 full blown cars in 24 hours in one plant, they can certainly produce a lot more than a few thousand sets that including all the planning ahead of time.

            • Jay says:

              How’s the chip and semiconductor shortage treating you?

              Guess it’s easy to find these chips as they’re just lying all on the ground huh?

  16. Tony says:

    Not that kind of s person! I believe everybody should have a chance to purchase one. But, greed is the law of the day and ….! To each it’s own.

  17. Notahappyguy says:

    Ridiculous! The lego website said available for pre-order on Nov 1st. I go to the website on Nov 1st and it says available for pre-order Nov 8th…okay? On Nov 6th I checked the website agian and it says SOLD OUT! WTF lego?

  18. Louise says:

    It makes me mad to see such greed!! I believe their doing it on every set they can get now.

  19. Ramona says:

    It is very sad how scalpers are now destroying a once fun building xperience…..

    • Jay says:

      Yeah, nothing against people holding it for their own investment, but it irks me when people do this at launch because they know supply will be limited

  20. Jeff Cooper says:

    These people did nothing wrong and it is the simple function of economics.

  21. GJBricks says:

    I love how some also have “preorder” on there as well. Do people honestly pay those prices? It’s terrible how such a good thing can be ruined by opportunists. I hope none of them sell any and get stuck with them.

    • Glenn says:

      That’d be nice. But if you look carefully at the photos of the eBay listings, some are auctions and the bids are already about 50% premium.

    • John Cooper says:

      The more they sell the better. They did nothing wrong

      • Jay Non says:

        You’re clearly one of the scalpers. And yeah they did. It’s profiting over the back of other people. You do realise due to your behaviour there’s going to be many people who can’t afford the set anymore due to ridiculous prices.
        Only the very rich can. Imagine if you were on the other side? You really wanting something but someone else bought everything and then tried to sell it to you for twice the amount?
        Honestly, you should be ashamed.

        • Ginger Ciricillo says:

          I totally agree! I happen to love the $5 featherly friends birds that are decorated for each season from Target.Yet the scalpers are taking these birds ,placing online for sale at exorbitant prices of $20 on up and I can’t find them in the stores..I refuse to pay scalpers! I would rather do without their greed!

      • Joey Jones says:

        Scalpers are the scum of the earth.

    • Jay says:

      They might be drop-shipping these “preorders”.

      Even easier for them!

  22. Glenn says:

    Like, I suspect, most, I’m not a fan of people flipping on the day.

    Any of my day one purchases, I get from AG Lego Certified Stores. I didn’t get notified about the presale; I discovered it by chance on their website. And headed out the same day – only to discover that the presales were sold out!

    This made me nervous, as I was anticipating another Millennium Falcon level of demand. But there was nothing that I could do except go back to plan A.

    So I set my alarm last night and jumped on the website just prior to midnight. Refreshed the page and soon as the clock ticked over. To my surprise, it let me purchase immediately.

    However it wouldn’t let me click and collect; only the delivery method was available. Which posed a problem, as the delivery charge would tip the total over my card limit. Turns out that the gift with purchase was the issue; once I deleted it, I was good to go.

    Out of curiosity, I checked again when I arose this morning and it was still showing as in stock. Nevertheless, I was still slightly on edge, until I got my email confirming that my order was ready to pick up.

    So am I typing this on the train as I travel home with my prize. And it’s attracted plenty of looks and several comments.

    I’ll be starting this tonight. I hope that everyone else who tried was successful! And thanks for all your work Jay!

    • Jay says:

      Great story and I’m so glad that you managed to get one!

      Hope you enjoy the build, and I can’t wait to hear about the finished model and your experience!

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