Update: April Fools! Hope you enjoyed this year’s gag! Check out all the other 2023 LEGO April Fools jokes you may have missed!
The LEGO Group has announced that it plans on reducing the number of sets within its portfolio by approximately 10%, following a successful pilot program.
In corporate-speak, this means that they’re looking to cancel the sets in order to free up resources across the organisation, a sign that not all is going to plan in Billund.
As this isn’t going to be the easiest exercise, LEGO are going to use the LEGO Ideas platform to help decide which sets to cancel, beginning with the upcoming Jurassic Park 30th Anniversary sets which were planned for June 2023.
See below for a press release shared by The LEGO Group.
For more information, check out Brickset, and RacingBrick
THE LEGO GROUP ANNOUNCES COMMITMENT TO CANCEL 10% OF PLANNED PRODUCTS BY 2025
UNDER EMBARGO UNTIL 1st April 2023 AT 10:00 CEST (Billund)
1st April, 2023: The LEGO Group today announced an ambitious goal of cancelling 10% of its own products annually by 2025, potentially rising to 20% by 2030. This creative strategy follows the successful pilot program introduced in 2020, which began with the thrilling cancellation of 42113 Bell-Boeing V-22 Osprey.
The LEGO Group’s commitment to quality is strengthened by this initiative, freeing up resources across the organisation to focus purely on products that will deliver even stronger commercial results.
The response to the pilot program has been tremendous. According to research conducted between 2020 and 2022, interest in products cancelled up to one month before their scheduled release is 61% compared to equivalent products that are available to purchase.
In future, the period between cancellation announcements and release dates will be shortened to maximise anticipation for novelties, and the frequency of cancellations will increase through operational efficiencies.
Cloë Clavotsen, Head of Product Termination, commented: “We are delighted with the response to our recent cancellation campaigns and are looking forward to expanding the strategy in 2023 and beyond. Our research has demonstrated that fans are even more energised when products are unexpectedly withdrawn before planned launches.”
The LEGO Group will now invite fans to be part of the process to determine which products are cancelled next via the LEGO Ideas Platform. Previous cancelled products include examples from LEGO Technic, LEGO City and LEGO Indiana Jones, and we are delighted to announce that LEGO Jurassic World will be joining this rarefied collection in June, as one of four upcoming sets will be selected for cancellation!
Cloë adds “Given the passionate response to past cancellations, we are confident in the support for our commitment to cancelling 10% of announced products by 2025. This initiative will also give fans an opportunity to advise The LEGO Group in determining which products will be most successful, as online discussions promise. Also, we recognise the view that too many sets have been produced recently and this innovative process reaffirms The LEGO Group’s commitment to supporting our fans.”
Round one of LEGO Cancellation Initiative voting will commence on April 31st, before announcing which of the LEGO Jurassic World novelties will be cancelled in late-May.
For a brief history of LEGO’s previously cancelled set, including the Technic Osprey pilot, check out this list of sets that LEGO has cancelled, including the recent Indiana Jones Temple of Doom set.
What do you think of this initiative, and which Jurassic Park set will you vote to get cancelled?
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April Fool’s aside, it would not surprise me if last chance sets really do have an uptick in interest and purchases before they are gone.
Solid. Came here looking for an April Fools announcement, and this does not disappoint. Thanks, Jay!
Rowan J says
Love this April fool’s joke!🤣 You had my head spinning for a minute😜
You got me for a few. 👍🏻
Ironically, I saw an article saying they were uncancelling the old sets, including the Osprey 😂😂 they cant seem to make up their minds today!
Noooo! Lol 😂
Last year you got me with the goat thingy XD
Now I remembered it and came to see what did you make this year. Pretty good one
Had me for a moment… April Fool’s to all. Seeing this will be decided on April 31st sealed the deal. Well played!
Okay well done Jay, you had me there for a minute. Well played, very well played.
This seems to be straight from The Lego Group, themselves… But still…
Eddie Lunsford says
If this isn’t what I think this is, than this leads to a puzzling thing. Knowing that the original concept to finished LEGO set is a decent amount of time, doesn’t this lead to costing LEGO more money in the long run. No only in the cost spent during the design phase but, with the timeframe in the article, the finished set. I assume the prerelease manufacturing of the set is more than a month or two. So if a set is canceled, LEGO is going to have finished sets, that they are not going to sell, costing them more in the long run. I could see if they said, we’re going to show a future set or product line early to gage interest in it, to see if it’s a viable for a finished product, but this way doesn’t to me make business sense.
1April joke! 🤣🤣🤣
Why are they excited about this?? I was just thinking about getting all of the JP sets 😩. And there is actually Head of Termination role there?
Same here and when I went to order them this morning their release has been pushed back to June 1, 2023 😭
REG BRAILEY says
April the what!!!
Save The Date!
Tom G says
Reads like an April Fool’s joke. But just barely. Who wants to vote for sets to be cancelled?
CARMEN COLLINS says
This is good news! lego makes too many products and it is harming the interests of the buyers making them suffer in cost of living. This is paired with the shameless increase in prices of lego!
I’d rather see LEGO do pre-orders and if set(s) don’t sell a pre-determined number, then they cancel it. I’m sad to see that a Jurassic Park set will get cut – they look great! I was planning to buy them all. I agree there’s been a lot of sets lately but some aren’t as successful, in my opinion, because the minfigures are repeated in all the sets with nothing new about them. There’s also the disappointment of using too many stickers vs printed parts. If the set is expensive, please don’t cheap out with stickers.
Anthony Christian says
After 6pm before this email hit my inbox.
Try harder next year 😂
Jay Ong says
Embargo that LEGO set for this was 10am CET 😶
Hopefully this is a date related article…