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What are LEGO’s best selling themes, and how have they changed since 2012?

March 9, 2022 By Jay 3 Comments

Yesterday, LEGO released their 2021 Financial Results, and the results were nothing short of remarkable, with total LEGO sales up by 22% and revenue crossing US$8 billion for the very first time which is absolutely huge. Just to put into context how well LEGO have done, here’s a series demonstrating just how significant LEGO’s revenue… 

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Filed Under: News Tagged With: 2021, annual report, city, creator, creator expert, duplo, editorial, financial results, friends, lego for adults, ninjago

LEGO’s 2021 full year financial results revealed – revenue crosses US$8 billion

March 8, 2022 By Jay 6 Comments

Consumer sales grew at strong levels in 2021. Consumer sales grew 22 percent for the full year vs 2020. Revenue grew 27 percent to DKK 55.3 billion (US$8.3bn) compared with 2020. Operating profit grew 32 percent to DKK 17.0 billion (US$2.5bn) Net profit was DKK 13.3 billion (US$1.94bn) in 2021 against DKK 9.9 billion in… 

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Filed Under: News Tagged With: 2021, annual report, financial results, lego

Editorial: LEGO’s Annual Report 2017 – What is LEGO doing wrong?

March 12, 2018 By Jay 48 Comments

Last week, LEGO released its 2017 Annual Report and the numbers weren’t pretty. You may have seen the doom & gloom headlines in the news and on other LEGO sites, but here are my thoughts on LEGO’s situation. Here’s the summary on the 2017 financial results from LEGO: Revenue for the full year decreased by… 

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Filed Under: Editorial Tagged With: 2017, annual report, annual results, financial results, lego

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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Jay Ong | Jay's Brick Blog
Back from holidays, so I'm in catchup mode for Jul Back from holidays, so I'm in catchup mode for July @lego reviews!

🎢 First up is 10303 Loop Coaster which you've seen videos off and this set is truly impressive - the #LEGO Roller Coaster gets a huge upgrade with a working lift/pulley system and not one but two Loops!

The whooshing sound is makes is terrific and exhilarating and when powered up, works like a charm.

It's also really tall, and takes up a lot of space, so might not be suitable for most people, but if you can afford it (and the Motors/Hubs) and have space for it, it's a great centrepiece for any display or collection.

Hit the link in bio for the full review!

 Special thanks to LEGO for sending this early review copy and @annegal for help with the photos while I was away!

#lego #lego2022 #legoleaks #LEGOnews #legoreview #legoicons #creatorexpert #legos #afol #rollercoaster #themepark #jaysbrickblog #legocollection #rebuildtheworld #legocreator
Visiting the @legolandmalaysia Water Park, and a s Visiting the @legolandmalaysia Water Park, and a stay in the Pirates Themed room in the Hotel!

Apart from one particular awful customer service experience (that really soured the trip), we had a pretty good time!

Fun fact, there are only 3 other Legoland Water Parks in the world, with the others in Florida, and Dubai.

#lego #lego2022 #travel #legoland #themepark
Running the LEGO Loop Coaster and Roller Coaster t Running the LEGO Loop Coaster and Roller Coaster together!

#lego #lego2022 #legoicons #creatorexpert #afol #legos #legoleaks #jaysbrickblog
Here's 10303 Loop Coaster next to 10261 Roller Coa Here's 10303 Loop Coaster next to 10261 Roller Coaster!

If you want both displayed at the same time, you're going to need a LOT of space!

Which Roller Coaster do you like more?

#lego #lego2022 #legoleaks #LEGOnews #legoicons #creatorexpert #legocreator #afol #legos #rollercoaster #rebuildtheworld
This #LEGO set will throw you for a loop! 🎢 He This #LEGO set will throw you for a loop! 🎢

Here's a look at the @lego Icons 10303 Loop Coaster!

Coming 1 July, and my full review will drop soon!

#lego #lego2022 #legoicons #creatorexpert #afol #legos #legoleaks #legoreview #legonews #rollercoaster #themepark
The Loop Coaster is complete and it is HUGE! One o The Loop Coaster is complete and it is HUGE! One of the tallest @lego models yet! 😵‍💫

Shall we power it up and see it run?

Special thanks to @annegal for building this beast over the last few days!

#lego #lego2022 #legoleaks #legonews #legoicons #creatorexpert #afol #legos #jaysbrickblog #rebuildtheworld #rollercoaster
Thanks to @jurassicworld, we got an awesome packag Thanks to @jurassicworld, we got an awesome package of #jurassicworlddominion merch!

You can shop the entire range at jurassicworldstore.com.au, and use my discount code zv67q8bu to get 15% off your order.

My personal favourite was the Jurassic Park mug, which I use daily and, @little.ongs favourite was the Dino Slime eggs!

#ad #JurassicWorldAU #JurassicWorldDominion #jurassicworld #funkopop #funko #jurassicpark @theconnectagencyau
LEGO Minifigures Series 23 is looking great! Here LEGO Minifigures Series 23 is looking great!

Here's a look at the entire line-up, and the blind bags which are orange!

Series 23 will be available on 1 September.

Which characters are your favourites from this series! 

Nutcracker
Sugar Fairy
Green Dragon Costume
Snowman
Reindeer Costume
Holiday Elf
Turkey Costume
Cardboard Robot
Popcorn Costume
Wolf Costume
Ferry Captain
Knight of the Yellow Castle

My picks are Knight of the Yellow Castle, Snowman, Reindeer and Popcorn Costume!

#lego #lego2022 #legoleaks #legominifigures #afol #minifigures #minifigs #legocmf #legos #legonews
Did you know, the upcoming 10497 Galaxy Explorer s Did you know, the upcoming 10497 Galaxy Explorer set will also feature the ability to build a 924 Space Cruiser and/or 918 One Space Ship.

So... you're probably going to need 2 sets as a bare minimum 🥹

Thanks to the @verge, for this additional photo! That vintage landing pad in the background is such a tease!

#lego #lego2022 #legoleaks #legoclassicspace #classicspace #vintagelego #legocon #LEGOCON2022 #90yearsofplay #rebuildtheworld
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Recent Posts

  • Review: LEGO 76207 Attack On New Asgard (Thor: Love and Thunder)
  • Review: LEGO 10303 Loop Coaster
  • 40574 LEGO Brand Store is a newly updated buildable LEGO store for 2022 that everyone can buy!
  • LEGO 40521 Mini Disney The Haunted Mansion revealed!
  • LEGO 10303 Loop Coaster now available!
  • Buying Guide: All the new sets in July 2022
  • LEGO Collectible Minifigures packaging is changing from bags to boxes in 2023

LEGO Reviews

Review: LEGO 76907 Lotus Evija (guest review)

Review: LEGO 76053 Batman Gotham City Cycle Chase

Review: LEGO 10721 Juniors Iron Man vs Loki

December MiniFigPak Review

Review: LEGO 10275 Elf Club House

Review: LEGO 40343 Spider-Man Far From Home Minifigure Pack

Review: I Love That Minifigure Book

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Jay is passionate about LEGO and the endless creative adventures made possible by this complex interlocking brick system.
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