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The LEGO Group to remove gender bias and harmful stereotypes from LEGO products and marketing

October 12, 2021 By Jay 18 Comments

In conjunction with the UN’s International Day of the Girl, LEGO has pledged to remove gender stereotypes from its products and marketing. The LEGO Group commissioned research in this area that reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained… 

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Filed Under: News Tagged With: 2021, advertising, campaign, diversity, diversity and inclusion, editorial, gender, lego, lego friends, minidolls, rebuild the world

More LEGO sets championing Diversity & Inclusion are coming – an interview with Matthew Ashton

September 19, 2021 By Jay 7 Comments

Last week, I was lucky enough to join several other Recognised LEGO Fan Media (RLFMs) to participate in a Roundtable Interview with LEGO VP of Design Matthew Ashton and Graphic Designer Diego Sancho, who both worked on the recently announced LEGO Queer Eye Fab 5 Loft set. I was joined by DrKatBuilds, Trickybricks, Brickset, and… 

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Filed Under: News Tagged With: 10291, designer roundtable, diego sancho, diversity, diversity and inclusion, interview, lego, q&a, queer eye, rlfm

Review: LEGO 10291 Queer Eye The Fab 5 Loft

September 14, 2021 By Jay 5 Comments

Earlier today, LEGO revealed the new 10291 Queer Eye The Fab 5 Loft set, celebrating the immensely popular and wholesome Netflix series, Queer Eye. The LEGO Queer Eye set has a release date of 1 October 2021, and will be available from LEGO.com or your local LEGO Store, and will be priced at US$99.99/AU$169.99. LEGO… 

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Filed Under: Creator Expert, LEGO Reviews Tagged With: 10291, 18 plus, 2021, 2hy 2021, 4/5, antoni porowski, bobby berk, creator expert, diego sancho, diversity, jonathan van ness, karamo brown, lego for adults, lgbt, matthew ashton, netflix, queer eye, review, Tan France

Review: LEGO Duplo 10943 Happy Childhood Moments

February 15, 2021 By Jay 9 Comments

So here’s a bit of a different review on the blog – my very first LEGO Duplo review! It’s currently Chinese New Year and LEGO have upped the ante on sets celebrating the Lunar New Year in 2021, and I recently had the opportunity to review the third and final entrant this year (after 80106… 

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Filed Under: LEGO Reviews, Seasonal Tagged With: 2021, 4/5, china, chinese, chinese food, chinese new year, diversity, duplo, duplo figures, food, lunar new year, ox, panda, review, seasonal

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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Jay is passionate about LEGO and the endless creative adventures made possible by this complex interlocking brick system.
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