LEGO Financial Results Summary: The LEGO Group today reported earnings for the full year of 2022, with LEGO registering another record-breaking year for revenue, which grew 17 percent to DKK 64.6 billion (US$9.2 billion). You can download and view the full annual report here Unfortunately, net profit only grew 4% to DKK 13.8 billion (US$1.9…
Why did the LEGO Eiffel Tower’s price change so many times at launch?
The launch for 10307 Eiffel Tower was a pretty chaotic and confusing affair, with the price changing twice in the span of several hours. To help understand this very strange sequence of events, please join me as I recap what happened, and look at what’s happening in the toy/retail industry and why this may ultimately…
LEGO delivers record first half (H1) of 2022 results with over US$3.4bn in revenue
LEGO’s monster growth trajectory continues to show no signs of slowing down, despite a challenging economy and operating environment as The LEGO Group today announced its first half of 2022 (H1) results, revenue growing 17% to 27 billion Danish Krone (approx US$3.4bn) and net profit hitting 6.2 DKK (approx US$795m) Revenue grew 17 percent to…
What are LEGO’s best selling themes, and how have they changed since 2012?
Yesterday, LEGO released their 2021 Financial Results, and the results were nothing short of remarkable, with total LEGO sales up by 22% and revenue crossing US$8 billion for the very first time which is absolutely huge. Just to put into context how well LEGO have done, here’s a series demonstrating just how significant LEGO’s revenue…
LEGO’s 2021 full year financial results revealed – revenue crosses US$8 billion
Consumer sales grew at strong levels in 2021. Consumer sales grew 22 percent for the full year vs 2020. Revenue grew 27 percent to DKK 55.3 billion (US$8.3bn) compared with 2020. Operating profit grew 32 percent to DKK 17.0 billion (US$2.5bn) Net profit was DKK 13.3 billion (US$1.94bn) in 2021 against DKK 9.9 billion in…
Monday Musings #7: How LEGO made nearly a billion dollars in the first half of 2021
Welcome to another instalment of Monday Musings – a fortnightly(ish) series devoted to random musings on the LEGO hobby, community, my collection and beyond. A note: apologies for the slightly slower posting schedule – I’ve just welcomed a new baby boy into my family, and have been spending some much-valued time with my family, and…
