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LEGO’s 2022 full year financial results are out – another record-breaking year, but profits take a hit

March 7, 2023 By Jay Ong 4 Comments

LEGO Financial Results Summary: The LEGO Group today reported earnings for the full year of 2022, with LEGO registering another record-breaking year for revenue, which grew 17 percent to DKK 64.6 billion (US$9.2 billion). You can download and view the full annual report here Unfortunately, net profit only grew 4% to DKK 13.8 billion (US$1.9… 

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Filed Under: News Tagged With: 2022, annual report, financial results, fy 2022, lego, lego financials, lego profit

Why did the LEGO Eiffel Tower’s price change so many times at launch?

November 17, 2022 By Jay Ong 18 Comments

The launch for 10307 Eiffel Tower was a pretty chaotic and confusing affair, with the price changing twice in the span of several hours. To help understand this very strange sequence of events, please join me as I recap what happened, and look at what’s happening in the toy/retail industry and why this may ultimately… 

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Filed Under: News Tagged With: 10307 eiffel tower, black friday, christmas, d2c, eiffel tower, exclusive, financial results, lego, LEGO economics, q4, tinfoil toy economics, toy industry

LEGO delivers record first half (H1) of 2022 results with over US$3.4bn in revenue

September 28, 2022 By Jay Ong 18 Comments

LEGO’s monster growth trajectory continues to show no signs of slowing down, despite a challenging economy and operating environment as The LEGO Group today announced its first half of 2022 (H1) results, revenue growing 17% to 27 billion Danish Krone (approx US$3.4bn) and net profit hitting 6.2 DKK (approx US$795m) Revenue grew 17 percent to… 

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Filed Under: News Tagged With: annual repor, annual results, financial report, financial results, h1 2022, h1 results, inflation, lego price increase, price increase, the lego group

What are LEGO’s best selling themes, and how have they changed since 2012?

March 9, 2022 By Jay Ong 3 Comments

Yesterday, LEGO released their 2021 Financial Results, and the results were nothing short of remarkable, with total LEGO sales up by 22% and revenue crossing US$8 billion for the very first time which is absolutely huge. Just to put into context how well LEGO have done, here’s a series demonstrating just how significant LEGO’s revenue… 

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Filed Under: News Tagged With: 2021, annual report, city, creator, creator expert, duplo, editorial, financial results, friends, lego for adults, ninjago

LEGO’s 2021 full year financial results revealed – revenue crosses US$8 billion

March 8, 2022 By Jay Ong 6 Comments

Consumer sales grew at strong levels in 2021. Consumer sales grew 22 percent for the full year vs 2020. Revenue grew 27 percent to DKK 55.3 billion (US$8.3bn) compared with 2020. Operating profit grew 32 percent to DKK 17.0 billion (US$2.5bn) Net profit was DKK 13.3 billion (US$1.94bn) in 2021 against DKK 9.9 billion in… 

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Filed Under: News Tagged With: 2021, annual report, financial results, lego

Monday Musings #7: How LEGO made nearly a billion dollars in the first half of 2021

October 26, 2021 By Jay Ong 14 Comments

Welcome to another instalment of Monday Musings – a fortnightly(ish) series devoted to random musings on the LEGO hobby, community, my collection and beyond. A note: apologies for the slightly slower posting schedule – I’ve just welcomed a new baby boy into my family, and have been spending some much-valued time with my family, and… 

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Filed Under: Editorial, Monday Musings Tagged With: 1hy 2021, 2021, afol, blog, creator expert, editorial, financial results, lego financial, lego for adults, lego.com, marketing, monday musings, Niels B. Christiansen, opinion

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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Who you gonna call?? Loved this LEGO Ghostbusters Who you gonna call??

Loved this LEGO Ghostbusters MOC on display at @brickbuiltsydney!

#lego #ghostbusters #moc #legomoc #legoghostbusters #brickbuiltsydney2023 #afol
Brilliant LEGO Jurassic Park MOC - Frenzied Isla N Brilliant LEGO Jurassic Park MOC - Frenzied Isla Nublar by Eric Wanigasekara on display at @brickbuiltsydney!

Can you believe that the builder is only 13? Immensely talented stuff, and so many fun details too!

#lego #legojurassicworld #jurassicpark #jurassicworld #legodinosaurs #dinosaurs #moc #legomoc #brickbuiltsydney2023 #minifigures #minifigs #afol
Who doesn't love a massive LEGO Castle MOC? Here Who doesn't love a massive LEGO Castle MOC?

Here is Snowy Mountain Forest Castle, a huge collaborative Castle scene with tons of different factions, and plenty of fun Easter Eggs!

Built by the fine members of @sydlug, and on display at @brickbuiltsydney!

#lego #LEGOCastle #afol #legolife #instalego #minifigures #brickbuiltsydney2023 #moc #legomoc
Awesome LEGO Gundam built by @the_lego_dark_knight Awesome LEGO Gundam built by @the_lego_dark_knight on display at @brickbuiltsydney!

It was absolutely enormous and I loved the little details such as the Classic Space Astronauts!

Brickbuilt Sydney is a LEGO Fan Convention organised by @sydlug who are raising funds for @schf.kids

#lego #legomech #gundam #mecha #brickbuiltsydney2023
LEGO have revealed a whole bunch of Marvel and DC LEGO have revealed a whole bunch of Marvel and DC Comics sets including the highly anticipated 76261 Spider-Man Final Battle featuring all 3 Spider-Man from No Way Home!

Got a chance to see a preliminary model of 76261 a few months ago, and while the minifigure lineup is impressive, the model is absolutely tiny.

Venomised Groot is super cute, and the Batwing is an absolute winner at this scale and price. 

Hit the link in bio to see more of these sets!

#lego #legomarvel #legonews #lego2023 #legoleaks #afol #legos #nowayhome #spiderman #avengers #marvel #dccomics #batman
This is LEGO 40364 Icons of Play, a set celebratin This is LEGO 40364 Icons of Play, a set celebrating some of the most accomplished female football players.

It features minifigures of @samanthakerr20, @mrapinoe, @yuki_nagasato and @asisat_oshoala, and is set to be released on 6 June 2023! 

I read some extremely disgusting misogynistic comments on this set, from the usual terminally-online, incel-esque dudebros who probably need to get out a little.

Women's football is on the up and up, with exponential growth in game attendance, and TV viewership, and this is really smart timing on LEGO's part, releasing this just before the FIFA Women's World Cup starts.

Women's football has massive grassroots support, and is a hugely popular sport for young girls, the very builders of tomorrow that LEGO is continually trying to inspire.

LEGO is even a sponsor of the Australian national women's team @thematildas!

It's not even a bad set, and will integrate nicely into LEGO City, with clear references to the popular Football theme from the early 2000s.

Still, it's very disappointing (but not surprising) to see large LEGO pages continue to encourage and not take a stronger stance against sexism and misogyny. 

Do better with your influence and reach. 

#lego #lego2023 #legonews #legos #fifawomensworldcup #womensworldcup #soccer #football #samkerr #afol
Here's a look at a new seasonal set - 40643 Jade R Here's a look at a new seasonal set - 40643 Jade Rabbit! 🎑 

Build a LEGO Mooncake, and Jade Rabbit all in one deliciously cute diorama - the perfect small set to celebrate the  Mid-Autumn/Mooncake Festival!

Hit the link in bio to read my review!

Special thanks to LEGO for sending this review copy! 

#lego #lego2023 #midautumnfestival #mooncakefestival #jaderabbit #legos #legoleaks #legoreview #legonews #legoreview #rlfm #40643
🏍️ ⏩ 🤖 ⏩ 🏍️ Here's how 71792 Sor 🏍️ ⏩ 🤖 ⏩ 🏍️

Here's how 71792 Sora's Transforming Mech Bike Racer looks transforming from Bike to Mech form.

Very smooth and seamless transformation sequence makes this an incredibly fun set to play with! 😻

Hit the link in bio to read my full review of this excellent Ninjago Dragons Rising set!

Special thanks to @lego for sending this for reviews 

#lego #lego2023 #LEGONinjago #ninjago #Dragonsrising #minifigures #legominifigures #minifigs #legoleaks #legos #afol #legocollection #rlfm #reviews #71792
Did you know that Mr. Gold turns 10 this year? He Did you know that Mr. Gold turns 10 this year?

Here's the story of Mr. Gold, one of the rarest LEGO minifigures ever and how LEGO accidentally started a global gold rush!

#lego #LEGOminifigures #minifigures
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1 day ago

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Here's a writeup and some of my favourite MOCs on display at Brickbuilt Sydney 2023, the biggest LEGO Fan Event in Sydney, Australia! I had a brilliant time here, and it was so good seeing so many talented builders from across congregate in Sydney for this show. Tickets are still available for the Sunday session if you're looking for something fun to do, with proceeds going towards the Sydney Children's Hospitals Foundation www.trybooking.com/events/landing/998388?eid=998388&Feel free to share these photos and tag the builders in the comments! ... See MoreSee Less

Photos and highlights from Brickbuilt Sydney 2023 - Jay's Brick Blog

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I finally got the opportunity to travel to Sydney for a Brickbuilt Sydney, the largest LEGO Fan convention in Sydney, Australia, organised by SydLUG! This year, Brickbuilt Sydney was held on 27-28 May...
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Jay's Brick Blog

2 days ago

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Here's your first look at a whole bunch of Marvel and DC Comics sets coming in August 2023, including the highly anticipated 76261 Spider-Man Final Battle!Just... don't look at the prices of these sets. ... See MoreSee Less

LEGO 76261 Spider-Man Final Battle and other Marvel and DC Summer 2023 sets revealed - Jay's Brick Blog

jaysbrickblog.com

LEGO have just revealed a huge slate of LEGO Marvel and DC Comics sets coming in August 2023, including the highly anticipated 76261 Spider-Man Final Battle, which features the climax of Spider-Man: N...
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Jay's Brick Blog

3 days ago

Jay's Brick Blog
Here's a look at a new LEGO Michael Keaton Batmobile coming in August 2023!A slightly more attainable option for fans wanting a minifigure-scale Tim Burton Batmobile, but are unable to afford the Batcave Shadow Box! ... See MoreSee Less

LEGO 76224 Batmobile Batman vs the Joker Chase revealed! - Jay's Brick Blog

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The Australian LEGO Certified Store has given us our very first look at 76224 Batmobile: Batman vs The Joker Chase which is set to be released on 1 August 2023. LEGO are going hard on Tim Burton’s B...
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Recent Posts

  • Photos and highlights from Brickbuilt Sydney 2023
  • LEGO 76261 Spider-Man Final Battle and other Marvel and DC Summer 2023 sets revealed
  • LEGO 76224 Batmobile Batman vs the Joker Chase revealed!
  • LEGO 40634 Icons of Play revealed featuring Megan Rapinoe, Sam Kerr, Yuki Nagasato and Asisat Oshoala minifigures!
  • Review: LEGO 40643 Jade Rabbit
  • LEGO Battersea Power Station Store opens in the UK
  • Mr. Gold turns 10: A retrospective on one of the rarest LEGO minifigures

LEGO Reviews

Review: LEGO 40559 Road Runner (161) & Wile E. Coyote (162) Brickheadz

Review: LEGO 10291 Queer Eye The Fab 5 Loft

Review: LEGO 76989 Horizon Forbidden West: Tallneck

Review: LEGO Movie 70807 – Metalbeard’s Duel

Review: LEGO 75902 The Mystery Machine

Review: LEGO 76020 Guardians of the Galaxy: Knowhere Escape Mission

Review: LEGO Mixels – Cragsters Tribe

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Jay is passionate about LEGO and the endless creative adventures made possible by this complex interlocking brick system.
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