Happy International Women’s Day! Today is an important day in the global calendar where we celebrate the social, economic, cultural and political achievements of women past, present and future. While it’s slightly disappointing that LEGO has seemingly done away (or forgot?) with an International Women’s Day set for 2023 (we had Jane Goodall in 2022…
The LEGO Group to remove gender bias and harmful stereotypes from LEGO products and marketing
In conjunction with the UN’s International Day of the Girl, LEGO has pledged to remove gender stereotypes from its products and marketing. The LEGO Group commissioned research in this area that reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained…