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From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls

March 8, 2021 By VaderFan2187 8 Comments

Editor’s Notes: Today, the entire world celebrates International Women’s Day, a global event marking progress in the women’s rights movements and gender equality. I’ve got two articles planned for today, and this is the first – charting the evolution of LEGO themes and sets marketed towards girls, and another that will drop later tonight, so… 

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Filed Under: Editorial, News Tagged With: belville, clikit, dc super hero girls, dots, elves, friends, girls, international women's day, lego, lego elves, minidolls, scala

Review: 3183 – Friends – Stephanie’s Cool Convertible

May 1, 2012 By Jay 2 Comments

Here’s the second Friends set that I’ve built after Emma’s Fashion Design Studio and it’s quite obvious that I’m a huge friend of the Friends line. Yes, I love civilian Lego sets, and yes, the minidolls have grown on me that I don’t flinch every time I see one side by side with a regular Lego minifig…. 

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Filed Under: Friends, LEGO Reviews, Sets Tagged With: 3183, girls, lego, minidoll, minifigs, minifigures, review, stephanie's cool convertible, toys r us

Review: 3936 – Friends – Emma’s Fashion Design Studio

March 4, 2012 By Jay 8 Comments

At long last! Lego’s biggest new thing this year that isn’t Lord of the Rings or Superheroes, a new theme aimed squarely at getting little girls between the age of 5-12 interested in building blocks. It’s a bold move on Lego’s part, investing huge amounts of money and marketing into making Friends work. The Lego… 

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Filed Under: Friends, LEGO Reviews, Sets Tagged With: 2012, 3936, friends, girls, minidoll, minifigs, minifigures, review, toys r us

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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