LEGO’s Build to Give campaign is back for its 6th year running, with the aim of getting LEGO sets to 2 million kids in need. For the holiday season, all you have to do is build a gift or present out of LEGO, share it on social media and use the hashtag #BuildToGive! Learn more…
LEGO Bricktober 2022 Adventure Rides revealed!
LEGO South Korea has begun teasing the upcoming Adventure Ride series, as part of their Bricktober 2022 promotions! These gift with purchases, which depict coin-operated rides that pay homage to classic LEGO themes (it is LEGO’s 90th anniversary), Space, Pirates, Castle and a colourful Unicorn that looks like it belongs in a Rebuild The World…
Giant LEGO Christmas Baubles are on display at the Sydney Opera House this week!
LEGO Australia have teamed up with the Sydney Opera House to Rebuild The World, and four giant LEGO Christmas baubles have sprung up overnight at the forecourt of one of Australia’s most famous landmarks. The LEGO Christmas Baubles will be open daily from 9:30am until 7:00pm AEDT to walk through the pathway, from Monday 6th…
LEGO set mashups from Japan inspire you to Rebuild your World
Want some LEGO building inspiration over the upcoming holidays? LEGO Japan have put their own unique spin on the Rebuild the World campaign by mashing up some of the best-selling LEGO sets of 2020 and 2021 into these gorgeous creations. The idea is pretty simple – combine two LEGO sets for a brand new creation….
The LEGO Group to remove gender bias and harmful stereotypes from LEGO products and marketing
In conjunction with the UN’s International Day of the Girl, LEGO has pledged to remove gender stereotypes from its products and marketing. The LEGO Group commissioned research in this area that reveals that girls today feel increasingly confident to engage in all types of play and creative activities, but remain held back by society’s ingrained…
LEGO refreshes the Rebuild the World advertising campaign, in time for Christmas
LEGO’s global advertising campaign – Rebuild The World will be getting a slight update, just in time for the Christmas holiday season, which is when LEGO traditionally spends the most on advertising. Expect to see plenty of these videos and visuals on TV, print media, outdoor media and more. Now in its third year, the…