Some sad news – LEGO CON, the live-streamed virtual LEGO Convention will not be happening in 2023, following news shared on the LEGO Ambassador Network. It’s difficult to say if LEGO CON will make a return, under a different format or in a different way, but it looks like the team responsible for the show…
LEGO delivers record first half (H1) of 2022 results with over US$3.4bn in revenue
LEGO’s monster growth trajectory continues to show no signs of slowing down, despite a challenging economy and operating environment as The LEGO Group today announced its first half of 2022 (H1) results, revenue growing 17% to 27 billion Danish Krone (approx US$3.4bn) and net profit hitting 6.2 DKK (approx US$795m) Revenue grew 17 percent to…
LEGO makes it on Time magazine’s 100 Best Inventions of 2021
Time magazine has just unveiled its Best inventions of 2021 cover, celebrating 100 innovations changing how we live, featuring cutting-edge technology from disability-friendly hands-free sneakers, a supersonic plane, to Covid-19 vaccines. In a triumph for LEGO’s deep investment into Research & Development, in particular, in the area of sustainability – LEGO have been awarded a…
Everything you need to know about LEGO’s recycled plastic prototype brick & sustainability efforts
Last week, LEGO unveiled the very first prototype 2×4 brick made from recycled plastic – a groundbreaking achievement and stepping stone towards LEGO’s eventual goal of using plant-based or recycled materials for all their elements by 2030. I was lucky enough to sit in on a roundtable where we got to speak to Tim Brooks,…
What’s the deal with all these LEGO brand collaborations?
One of the biggest developments with the LEGO Brand in 2020 is the sheer volume of brand collaborations that have been revealed, especially in the last few months. In the last 3 weeks alone, we’ve seen collaborations with Swedish furniture giant IKEA, American denim icon Levi’s, and German sports titan Adidas. The response from the…
The LEGO Group’s parent company acquires Merlin Entertainment, taking control of all Legoland Theme Parks
Here’s a bit of fun business news – Kirkbi A/S and a consortium of funds have announced that they have purchased Merlin Entertainments for £4.8bn. As you know, Merlin Entertainments is the British theme park operator that runs attractions such as Madame Tussauds, and most importantly all the Legoland Theme Parks round the world. It’s…
