LEGO 10308 Holiday Main Street officially revealed as the 2022 LEGO Winter Village set!

September 22, 2022 | 17

It’s that time of the year – we finally have the official reveal of the 2022 LEGO Winter Village set – 10308 Holiday Main Street.

LEGO’s quaint and rustic Winter Village’s latest addition now adds a bustling main street that contains two Festive Shops, Christmas-themed tram (or trolley), and a small street section.

10308 Holiday Main Street has a release date of 3 October 2022 for LEGO VIPs, and 7 October for everyone else and will retail for US$99.99 / AU$169.99 / £89.99. A very respectable price for a 1,514-piece set, and will be available from LEGO.com / LEGO Stores.

Update: Check out my review of 10308 Holiday Main Street!

See below for regional pricing and product links:

• 10308 Holiday Main Street [US] – US$99.99
• 10308 Holiday Main Street [AU] – AU$169.99
• 10308 Holiday Main Street [UK] – £89.99
• 10308 Holiday Main Street [EU] – €99.99
• 10308 Holiday Main Street [CA] – CAD$129.99

If you’re planning to pick 10308 Holiday Main Street up, please consider using these affiliate links as it goes a long way in helping support the work I do on the blog.

Now that we have official high-res images of 10308 Holiday Main Street out (as opposed to blurry, leaked images), it should hopefully give you a better idea of what to expect with the set.

Just like the holidays, the set is designed to be shared, having build together functionality, one of my favourite supplementary features that’s becoming a lot more common.

The 2 main structures consist of a music shop, and a toy shop operated by Santa. The Music Shop will be a favourite among fans, as the array of musical instruments on sale fits the Holiday/Winter Village theme really well.

LEGO have of course done Toy Shops before (the first Winter Village set was the Winter Village Toy Store, which was reissued almost identically in 2015), but this one in particular seems to be Santa Claus branded.

I guess Santa Claus is also getting into the direct-to-consumer trend and is now a willing and active participant in unfettered capitalism.

There is a small street section with a street sighn, postbox and contractually obligated Lamppost and Christmas tree.

And rounding up the build is an utterly delightful Christmas-themed streetcar/tram/trolley, that’s really the highlight of the set. It’s large, can easily fit all 6 minifigures included, and can be out with Powered Up elements to fully motorise it, and lit up with the LED Light element. Fitted.

Here’s a look at the 6 minifigures included – a tram driver, 2 shoppers, a young boy, and Music Shop and Toy Shop store owners.

10308 Holiday Main Street is designed by LEGO Creative Lead Jamie Berard who had this to say: “The annual LEGO Winter Village sets are one of my all-time favorite holiday traditions.  The Holiday Main Street brings together a whole downtown of activity and imagination into one set.  Building as an individual or as a family, you’ll discover a model with all the hustle and bustle of a festive shopping street – complete with trolley, snow topped shops and children posting letters. I especially like the brick-built toys in the toy shop and the super-cute mini-Christmas tree in the upper apartment.  They just make me smile.”

I think this is a really good Winter Village set, and I can’t wait to share my full thoughts and more photos when my review drops next week!

The buildings, if a little basic fit in really well thematically with the LEGO Winter Village, especially earlier editions which were much smaller than the recent Winter House and Gingerbread House.

LEGO have packed a lot into 10308 Holiday Main Street, and to have kept it at US$99.99 is remarkable. Some sacrifices have been made though as this is the first Winter Village since 10235 Winter Village Market without a light brick, but it doesn’t really feel needed here.

It feels really accessible, and is designed primarily for families and Winter Village fans, and isn’t necessarily for adults looking for a challenging build or a jaw-dropping display model.

10308 Holiday Main Street will be available on 3 October 2022 for LEGO VIPs, ahead of a 7 October general release from LEGO.com or your local LEGO Store.

What do you think of 10308 Holiday Main Street?

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