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Introducing the new and improved Jay’s Brick Blog!

Your favourite LEGO news and reviews blog just got even better!

I am very proud to unveil a fresh new look and for Jay’s Brick Blog that has been months in the making! It’s not just a cosmetic refresh, as there are some fun new features launching on the new site as well, which should further the primary aim of this blog – to help you make better LEGO buying decisions!

The design change will hopefully make navigation of the site much easier, and also help improve readability and interactivity on the blog, plus new features such as a LEGO Minifig Scanner have also been developed to help you identify boxed LEGO Minifigures by scanning their QR codes!

Oh, and the Jay’s Brick Blog brand has also undergone a fun new change as you may have noticed, with fresh new colours AND also a new logo!

This has been one of the biggest personal projects I’ve been working on, and has been a labour of love for over 8 months. I received the encouragement to embark on this project after reading through the thousands of comments in the 2023 Reader Survey, with the ultimate aim of improving the reading experience on the site!

A new Jay’s Brick Blog logo!

One of the most exciting new developments is the creation of a brand new logo. I’ve been writing this blog for over 10 years now, and at the start, I kept putting off creating and designing a logo (mostly because I have very limited design skills), and before I knew it, more than a decade had passed.

Not sure if anyone ever noticed, but I’ve never had a logo!

As part of this new chapter, I wanted a fresh new brand identity and logo that I could call my own and thanks to the team at Canvas, we went on a journey to explore what and how Jay’s Brick Blog could look like.

You may have already known that I’m a big fan of all things LEGO Space, including my own M-Tron sigfig which I’ve used as an avatar from the very beginning, so one of the main references were of course the logos and typography from LEGO’s 80s and 90s which influenced the new logo.

I couldn’t be happier with the end result, which pays homage to M-Tron, Blacktron as well as the ubiquitous LEGO Classic Space rocket elliptical orbit.

I hope you like it as much as I do. Maybe there’ll be merch in the future that I’d love to hand out if I’m out at LEGO events!

Introducing the Jay’s Brick Blog Minifig Scanner!

Just in time for the launch of LEGO Minifigures Series 26 Space, I’ve also developed a Minifig Scanner! It’s a helpful tool to help you read the QR / Data Matrix codes on LEGO Collectible Minifigures (CMF) boxes that will quickly and reliably reveal the minifigure inside!

It’s really easy to use (best on your smartphone when you’re at the shops), and requires no app downloads for a fuss-free Minifig Scanning experience.

I don’t store any personal data, and won’t pepper you with promotional popups or spam either.

It’s developed to be fast, free and to be the most helpful tool there is to help scan LEGO Minifigures boxes.

Improved Reviews and Reader Scoring

The LEGO set reviews that you know and love are mostly staying the same, but there are now some cosmetic improvements to Final Scoring. I’ve also introduced a simple Audience Rating system, where readers can vote on a 5-point scoring system to quickly share your thoughts!

I think it’ll be an interesting tool to demonstrate what the wider public thinks of a particular set!

This new functionality will be rolled out on all new LEGO reviews, but you can check it out in action here!

Improved search, navigation and commenter’s countries

The vast majority of improvements are actually hidden from plain sight. As part of this redesign, there have been a significant number of upgrades made to the backend, which includes a much zippier browsing experience.

Navigation and Search has also been upgraded, allowing you to better search for content and posts in the blog’s archive, and to help you find the content you want, faster!

To reflect the blog’s global readership, your country’s flag will pop up next to your name in the comments section!

There are a few other things I’m tightening up and tweaking as we enter this new chapter of the blog, so some things might move around here and there, especially the homepage but I hope you enjoy the blog’s new look!

There’ll be new sections, resources and guides developed and I have plenty of other plans for content this year that I can finally launch now that there’s a new home for improved content!

A huge thanks to the team at Canvas Group for making all this possible! Its been an absolute pleasure working with the team, and for all the hard work poured into making my vision into a reality.

I’d love to know what you think of the new design, logo and more! Leave a comment to let me know what you think and if there’s anything else that you’d like to see!

To get the latest LEGO news and LEGO Reviews straight in your inbox, subscribe via email, or you can also follow on Google News, or socials on FacebookInstagram (@jayong28), Twitter or subscribe to the Jay’s Brick Blog Youtube channel.

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38 responses to “Introducing the new and improved Jay’s Brick Blog!”

  1. Brick HQ says:

    Great redesign, looks amazing!
    Some suggestions:
    It should be possible to edit it delete comments after posting them, its frustrating that I can’t do that.
    IMO the place to add your comment should be before everyones comments, so it’s easier to comment without scrolling. It used to be like that.
    Also the place to go to previous pages should be at the end of the main part with recent articles, not all the way at the bottom.
    I hope you see this feedback

  2. Felipe L says:

    I agree with @Lila ! The menu at the top of my phone browser (Safari on iPhone) is eating up about 1/3 of my small screen real estate!

    • Jay Ong says:

      Thanks for the feedback! That’s actually a visual bug and I’m working on getting that fixed. It should definitely not take up that much space!

  3. Andrew says:

    I understand advertising pays for the site, but it is still overwhelming. On this post on my phone for example, there are 11 display ads breaking up the content, plus a banner ad at the bottom. It makes it very hard to read, especially with your own banner at the top. Is there any way advertising cand be made more reasonable?

    • Jay Ong says:

      There’s some issues with the ads and the layout, and I’m working on getting that fixed. There should be much more space between the ads, apologies and thanks for your patience as I get that fixed!

  4. Lila says:

    Hi Jay,
    Love your new design EXCEPT that on a mobile phone, your header takes up almost a 1/3 of the screen. It’s harder to see photos in your posts when you can only see 2/3 of the screen. Please either collapse your header, make it a pull down menu or don’t make it fixed on mobile devices. Thanks!

  5. Jon says:

    New look looks great! Appreciate all your work both on this site and your other platforms.
    Really hoping this iteration has a review of avengers tower

  6. Matt says:

    The ‘hero slider’ at the bottom of the Home Page appears to showcase site content, but instead it just links to lego.com, which seems somewhat misleading.

  7. Felipe L says:

    I live the insight into designing your logo! My wife is a graphic designer, so I know how deceptively simple a great logo can seem.
    I always appreciate your thoughtful commentary!

  8. Jana W says:

    I like it! Looks great and easier to find things (I never could find “search” on the old site). Look forward to trying the minifigure scanner!

    Congrats on 10 years!

  9. David says:

    Jay, thank you for all your hard work developing your site. I’ll miss the old one, but look forward to trying out all the new features.

  10. Al Graper says:

    Always a fan of yours and what you do for us as readers of your blog! New features of your blog look great, especially that great looking logo!! Can’t wait to use and get use to the new features! Best Wishes!!!

  11. Fiona Stewart says:

    I love the new site and appreciate the hard work that has gone into. The new logo is fantastic. Looking forward to your future posts and updates.
    Keep up the good work.

  12. Mark P says:

    Looks great! New site looks way way way better in mobile than your old one did, congrats!

  13. James Blades says:

    Hi Jay, the new site looks great, well done on the new branding.
    Is there any chance you could look at getting a regular time for the podcast as really enjoy these but they’re not very regular. Eg if you did a regular fortnightly slot that would be brilliant

  14. Great stuff and an encouraging next step for the site. Loving the “all-in” commitment Jay. We’re all here to make it a success for you. Kudos! 🍻

  15. Congratulations on the new design! It looks great and I look forward to reading your upcoming posts!

  16. Hassan AL-Janahi says:

    That’s very good!

  17. Terrence Meyers says:

    Wow, the site looks amazing. The sudden drop off in activity recently makes a sense now.

  18. Carter says:

    Awesome Site Jay!

  19. Maks says:

    aiii jay. looking great!

  20. Sheilag says:

    Looking good Jay! Cheers to the next space age.

  21. SnowyCheetah2 says:

    I love your upgrades and update! Your logo and branding is superb – so fresh and “LEGO-professional!”

    I really appreciate the addition of the country flags next to names on comments and am excited to see where fellow readers are from!

    Happy 10yr anniv! 🤩

  22. Christpher says:

    What a great new design. Good job! Your new LOGO looks great. Very eye catching and great colors. I look forward to using the MF scanner while at a store. I’ve been following your blog for years and happy to see the advancements. I look forward to having your Jays Brick Blog as a continued resource for all things LEGO.

  23. ricardo says:

    SICK 😉

  24. Håkan says:

    Jay’s Brick Blog zit barstensvol avontuur!

  25. Great logo, an excellent improvement

  26. Rich Henderson says:

    It really looks nice! And, thank you for the Minifigure scanner!! That Is going to come in handy!

  27. GURVINDER SINGH GANDU says:

    the new site is very confusing

  28. Linda P says:

    Love the new Logo!!! I appreciate all that you do!

  29. Huw says:

    Looking good, Jay! I was just wondering the other day when using the tote bag you gave me at Brickvention when you’d launch it.

    https://brickset.com/article/109358/jay-s-brick-blog-refreshed-with-new-logo-and-features

    • Jay Ong says:

      Hi Huw, you were actually one of the first people in the world outside my family to see my new logo!

      Thanks so much for the shoutout on Brickset, really appreciate it!

  30. Tavita S says:

    Looks great! Can’t wait to use the new site further.

  31. Alec (AKA Santa) says:

    Well done you!!! Keep up the great work.

  32. Andrew says:

    Looks great, Jay, thank you for all the work you’ve put into it. From my perspective the only major issue I had with your old site was the sheer number of ads that would appear in any lengthy post on the phone. Hopefully this is more streamlined.

  33. legofan101 says:

    Looks awesome! The scanner could be really helpful.

    May 1st, get here already!

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    Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here
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