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November has been a masterclass in LEGO getting you to spend more than ever before

November 19, 2021 By Jay Ong 9 Comments

November and December are typically make or break months for the toy industry, and LEGO of course is no exception. Toys for children (and now adults!) are one of the biggest sellers during the Christmas shopping season, and LEGO’s full year revenue is usually predicated on having a successful second half, where they typically make… 

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Filed Under: News Tagged With: business, d2c, ecommerce, exclusives, gwp, lego, lego black friday, lego home alone, lego titanic, november 2021, promptions, UCS at-at, vip weekend, vip weekend 2021

The LEGO Group’s parent company acquires Merlin Entertainment, taking control of all Legoland Theme Parks

June 28, 2019 By Jay Ong 1 Comment

Here’s a bit of fun business news – Kirkbi A/S and a consortium of funds have announced that they have purchased Merlin Entertainments for £4.8bn. As you know, Merlin Entertainments is the British theme park operator that runs attractions such as Madame Tussauds, and most importantly all the Legoland Theme Parks round the world. It’s… 

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Filed Under: News Tagged With: business, kirkbi, legoland, legoland discovery centre, merlin entertainment, the lego group

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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Here's your chance to win a @lego 10316 Rivendell Here's your chance to win a @lego 10316 Rivendell set!

All you need to do is build your very own LEGO Fellowship, and give them a story, quest and their very own identities!

You could win some awesome prizes courtesy of LEGO, celebrating one of the greatest LEGO sets ever!

Hit the link in bio to learn more about how to enter, and to read the terms and conditions!

Entries close at 5pm AEDT, on 28 March 2023!

#lego #LEGOminifigures #minifigures #minifigs #legogiveaway #legolordoftherings #lordoftherings #legonews #legos #afol #rlfm
Did you know that Fiona, the @lego Friends florist Did you know that Fiona, the @lego Friends florist is one of the first minidolls depicted with Down Syndrome?

Fiona works at the flower stall on Unity Street from 41732 Friends Downtown Flower and Design Stores 

She is described as being 'good at crafts and decorating, and knows all the flower species by name.' 

It's World Down Syndrome Day today and I think it's remarkable and very important for LEGO to enhance the perspectives of children on neurodiversity, physical disabilities, ethnicity and mental health, as they've done with the LEGO Friends reboot. 

#lego #legofriends #worlddownsyndromeday #representation #dei #minidolls
🎈 Here's a closer look at the minifigures inclu 🎈 Here's a closer look at the minifigures included in the Up House - we have Russell, Carl Fredricksen and an awesome new mould for Dug!

(I think Dug is the best!)

Shame Kevin was left out, though! 

Hit the link in bio to read my full review!

#lego #disney100 #legodisney #up #pixar #legophotography #legoleaks #legoleaks2023 #legos #afol #rlfm #43217 #disney #legoreview #reviews #minifigures #LEGOminifigures
Here's my review of one of the most anticipate @LE Here's my review of one of the most anticipate @LEGO Disney sets - 43217 'Up' House ahead of its release on 1 April 2023!

This set is a dream come true for many Pixar fans, and we finally get a cute, compact and great looking Up House. 

It has plenty of references to the movie, and Carl's everlasting love of Ellie, his late-wife which will absolutely delight fans. 

Despite a strong lineup of minifigures (including an awesome Dug mould), the set's incredibly expensive pricetag (US$59.99/AU$89.99) doesn't feel like good value, especially with Kevin nowhere to be found. 

Hit the link in bio to read my full review!

Let me know what you think of this set, and if you're still planning to get it! 

#lego #disney100 #legodisney #up #pixar #legophotography #legoleaks #legoleaks2023 #legos #afol #rlfm #43217 #disney #legoreview #reviews
🐍 Snakes... Why did it have to be snakes? Her 🐍 Snakes... Why did it have to be snakes? 

Here are some shots of 77013 Escape from the Lost Tomb, which let's you recreate scenes from Raiders of the Lost Ark!

Indy, Sallah, and Marion break into the Well of Souls to retrieve the Ark of the Covenant in LEGO form, and this playset is packed with dynamic play features!

Priced at only US$39.99, this set is incredible value and a great way to get started with LEGO Indiana Jones! 

Hit the link in bio to read my full review!

Thanks to @lego for sending this set for review!

#lego #lego2023 #indianajones #legoindianajones #legoreview #rlfm #77013 #afol #legophotography #legos #legoleaks #legoleaks2023 #legonews
Having a great time building the new @lego Indiana Having a great time building the new @lego Indiana Jones and #Disney100 sets!

Look out for reviews and more content in the coming days!

Special thanks to LEGO for sending these review sets!

#lego #afol #rlfm #reviews #77013 #77015 #77012 #43217 #43212 #legodisney #indianajones #legoindianajones #Disney
Behold, the @lego 10317 Land Rover Classic Defende Behold, the @lego 10317 Land Rover Classic Defender 90!

This beautiful, boxy British icon will launch on 1 April and features the iconic @landrover Classic Defender in sand green!

Hit the link in bio to see more!

10317 Land Rover Classic Defender 90
🧩 2,336 pieces
💵 US$239.99 / AU$369.99 / £209.99
🗓 1 April 2023
🎨 Kurt Kristiansen

#lego #legoicons #landrover #landroverdefender #legonews #legoleaks #legoleaks2023 #lego2023 #rlfm #reveal #10317 #afol #legophotography
With the demise of 77014 Temple of Doom, it joins With the demise of 77014 Temple of Doom, it joins a very illustrious list of sets that have been cancelled by @lego.

Here's a list of some of the most famous cancelled LEGO sets in recent years!

⚠️Correction: 40489 Mr and Mrs Claus Living Room should be 2021, not 2012

Do you have any of these in your collection? 

Hit the link in bio to read the full feature!

#lego #legoindianajones #indianajones #afol #legonews #legoleaks #legoleaks2023
Very happy that Din Djarin finally gets a proper @ Very happy that Din Djarin finally gets a proper @lego Darksaber!

Fresh from Chapter 18: The Mines of Mandalore, LEGO has just announced 75361 Spider Tank featuring the menacing spider robot, Bo-Katan, Grogu and The Mandalorian!

Also dig Bo-Katan's snazzy arm printing! 

It will retail for US$49.99 and will arrive on 1 August 2023.

Hit the link in bio to see more!

#lego #LEGOstarwars #themandalorian #legoleaks #lego2023 #legoleaks2023 #starwars #minifigures #rlfm #reveal #75361
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Jay's Brick Blog

1 day ago

Jay's Brick Blog
Here's my editorial on LEGO 2K Drive, and why you should be extremely wary of 2K's well-documented and aggressive microtransaction game design philosophy. Wanted to wait a few days to properly digest this as modern video games aren't my forte, but here's a cautionary article. Surprised that not many other LEGO media commented or did any research into 2K's reputation, or the potential impact that microtransactions and season passes could have on what looks like a really fun game. ... See MoreSee Less

LEGO 2K Drive looks slick but sets a dangerous and predatory course towards microtransaction hell - Jay's Brick Blog

jaysbrickblog.com

Earlier this week, LEGO and 2K announced LEGO 2K Drive, an “ultimate AAA open world driving adventure game” that’s coming to all major consoles on 19 May 2023. Developed by Visual Concepts, LEGO...
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Jay's Brick Blog

2 days ago

Jay's Brick Blog
Continuing on with our coverage of 2023 LEGO Speed Champions sets, Vaderfan has taken a detailed look at 76914 Ferrari 812 Competizione, one of his favourite cars from the 2023 wave!What a masterclass of LEGO Speed Champions and Ferrari design! ... See MoreSee Less

Review: LEGO 76914 Ferrari 812 Competizione - Jay's Brick Blog

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A detailed review of the LEGO 76914 Ferrari 812 Competizione, one of the best cars the March 2023 LEGO Speed Champions wave
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Jay's Brick Blog

2 days ago

Jay's Brick Blog
For those that missed out on the Hulkbuster deal, AG LEGO Certified Stores also has the Hulkbuster marked down 50%!lego.bricksmegastore.com/products/lego-marvel-hulkbuster ... See MoreSee Less

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Recent Posts

  • LEGO 2K Drive looks slick but sets a dangerous and predatory course towards microtransaction hell
  • Review: LEGO 76914 Ferrari 812 Competizione
  • Win a LEGO Rivendell set by building a LEGO Fellowship!
  • First look at the new Build a Minifigure (BAM) Q2 2023 selections, including a Unicorn Lion Knight!
  • Review: LEGO 43217 Up House
  • Review: LEGO 77013 Escape from the Lost Tomb
  • Pick a Brick Restock: Lion Knights, Black Falcons, Forestmen and more

LEGO Reviews

Review: LEGO 41730 Autumn’s House

Review: LEGO 31140 Magical Unicorn

Review: LEGO 10298 Vespa 125

Review: LEGO 80108 Lunar New Year Traditions

Review: LEGO 21335 Motorized Lighthouse

Review: LEGO 31121 Creator 3-in-1 Crocodile (Guest Review)

Review: LEGO Harry Potter Minifigures Series 2

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