Here’s the LEGO x Levi’s collection – LEGO but make it fashion!

September 10, 2020 | 6

Until the LEGO x Levi’s teaser dropped, I didn’t know I wanted a LEGO x Levi’s collaboration, but hey, let’s add this onto a massive list of LEGO-branded fashion items (like Adidas sneakers) that have rocketed up my wishlist.

I’m honoured to preview what happens when one of the most iconic names in denim partners with one of the most iconic toy companies – the LEGO x Levi’s collection.

Update (1/10): The collection is now online in Australia and New Zealand!

The collection has a release date of 1 October and I can confirm that Australian and Kiwi fans will have access to the collection when it drops in October.

In Australia, the LEGO x Levi’s collection will be available from Levi’s stores, levis.com.au and Glue Store, and in New Zealand, it’ll be available from Levi’s stores, levis.co.nz and LOADED.

Here’s a (partial) look at the collection, which features a wide variety of apparel – featuring a denim jacket, jeans, hoodies, crewneck sweatshirts, tees, and accessories like beanies, caps and bumbags (or fanny packs as some of you call it).

Update: This vest-thingamabob won’t be available in Australia and New Zealand.

What truly sets this collaboration apart from previous LEGO apparel collections is the first-ever flexible LEGO baseplate – an ingenious addition that bridges the gap between wearable and buildable fashion.

Made out of silicone – these panels have studs which allow you to customise and personalise the vintage stonewash Levi’s® Trucker Jacket, a Dad Crop Trucker Jacket, 501® ’93 Straight Jeans, and a lineup of hoodies, crewneck sweatshirts, and accessories.

Included in the collection is a LEGO and Levi’s branded Dots bag, which feature tiles and Dots-elements in Levi’s-brand colours to get you started with customising your clothes.

Here’s the full list of products and the pricing for Australia and New Zealand.

• 501 JEANS ’93 STRAIGHT STUDS ON TOP – AU$199.99 / NZD$219.9
• SS RELAXED FIT TEE LEGO BRICK BLACK – AU$59.99 / NZD$69.9
• SS RELAXED FIT TEE LEGO BRICK YELLOW – AU$59.99 / NZD$69.9
• VINTAGE FIT TRUCKER AFOL TRUCKER – AU$199.99 / NZD$219.9
• LEGO RELAXED CREW BRICK BUILT CREW – AU$129.95 / NZD$149.9
• LEGO RELAXED CREW LEGO RED CREW – AU$129.95 / NZD$149.9
• LEGO RELAXED HOODIE BRICK BUILT HOODIE – AU$149.95 / NZD$169.9
• LEGO RELAXED HOODIE LEGO BLACK HOODIE – AU$149.95 / NZD$169.9
• LEGO STANDARD SLING – AU$59.99 / NZD$69.9
• LEGO MINI X BODY – AU$49.99 / NZD$59.9
• LEGO FLAT BRIM CAP – AU$39.99 / NZD$49.9
• LEGO BEANIE – AU$39.99 / NZD$49.9

Here’s a closer look at individual photos of the items from the LEGO x Levi’s collection, and detailing.

This is a fantastic collaboration that especially appeals to diehard LEGO fans who want to show off their love for LEGO with some really well-designed pieces.

Denim jackets and jeans are timeless additions to anyone’s wardrobes, and with Levi’s behind them, you can be assured of quality and pedigree behind these pieces.

I also really love that they’ve gone the extra mile and introduced the silicone brick plate, which allows you to express your creativity, and stick all sorts of LEGO on it, from Dots, to things like minifigures.

For people who aren’t particularly into fashion, the prices might seem a bit steep, but I acknowledge that Levi’s have invested into the production process to integrate the silicon brick patch into their apparel, which is miles ahead of just slapping LEGO design elements or branding onto clothes, and calling it a day.

Apart from the denim jacket and jeans which I hope to pick up, I also really love the white colour block hoodie, and the graphic tee with the Levi’s box logo/brick design.

I’ll definitely be picking some of these pieces up when they launch on 1 October as I can see myself incorporating these pieces into my wardrobe, and hey, once the LEGO Adidas sneakers come out, I can pair them together and have a full LEGO kit.

What do you think of the Levi’s x LEGO collection? Let me know in the comments section!