LEGO Minions are now officially a thing – The Rise of Gru Sets coming in 2020

June 4, 2019 | 12

In LEGO’s continual quest to acquire every single license under the Sun comes yet another unexpected teaser – LEGO Minions, coming in 2020.

Details are scant but LEGO dropped a video teaser with eyes from Minions animated crudely on their Facebook page, with an announcement that there will be sets to tie into the next Minions movie, The Rise of Gru in 2020.

It seems like LEGO have successfully pried away the license from rival Mega Bloks, and I think it’s a fantastic move on LEGO’s part.

I’m personally not a fan of Minions (although I have a soft spot for terrible Minion Memes), but the movies are absolute blockbuster gold with the franchise grossing over US$3 billion at the box office.

The last movie, Despicable Me 3 grossed like a billion worldwide, with 75% of that coming from non-US markets, which LEGO are all too eager to penetrate.

Mark my words, this theme is going to be extremely profitable for LEGO, and I’ll be interested to see what LEGO do with it. Imagine a Collectible Minifigure Series.

So yeah, a lot of hardcore AFOLs are going to pooh-pooh this announcement, but parents and younger LEGO fans are undeniably going to be so excited by this.

What do you think of LEGO Minions? Will it to the way of Minecraft or do you think it’ll do an Angry Birds?