Here’s some good news for Radelaide – South Australia is set to get their very first LEGO Certified Store in the next few months!
Update: We now have an opening date for Adelaide’s first LEGO Certified Store – 12 December 2020 at 9am!
Located at Westfield Marion in prime retail positioning on level 2, the 197sqm. The opening date isn’t known yet, but Alceon (the group that runs LEGO Certified Stores in Australia and NZ) have committed to it opening before Christmas.
The size is about two-thirds of the Bondi Store (302 sqms) and is similar in size to the Queensland Robina and Chermside stores (188 & 236 sqm). Its slightly larger than the Doncaster Store, which is between 150 and 270 square metres.
The new LEGO Certified Store will incorporate signature LEGO retail features including a Pick A Brick Wall, a Build-a-Minifigure playstation and a ‘digital box’ where almost any LEGO boxed set can be scanned and come to life.
Additional custom features include a large brick wall-mounted mosaic and an over-size 3D model inspired by South Australian icons.
As to what the oversized 3D model is? My money is either on a serial killer (Adelaide is the serial killer capital of Australia), a massive Farmers Union Iced Coffee, or maybe a giant 60 speed limit sign (most Adelaide roads cap out at 60 km/h).
All in all, this is fantastic news for Adelaide LEGO fans, as they finally have easy access to Pick a Brick, and other LEGO Store experiences.
I spend a lot of time in Adelaide so I’m hoping that borders open up by Christmas so I can pay a visit to the new LEGO Store.
The location is slightly inconvenient as Westfield Marion is not exactly central (tough luck if you live in the East, or Northern Suburbs) and I was really hoping for it to be situated in Rundle Mall in the CBD, but hey, it’s better than nothing.
If you call South Australia home, let me know if you’re excited for it!