Have a say in future LEGO licensed merchandise

February 23, 2024 | 19

LEGO are inviting fans from all over the world, especially those located in the US and UK to weigh in on future LEGO Licensed Merchandise.

As readers of Jay’s Brick Blog, you’re invited to take this survey, which will inform teams within LEGO on shopping preferences.

The US/UK focus is mostly because you’ll be asked about how much you’d pay for merchandise like t-shirts, hoodies, travel mugs and other novelty home decorations, so even if you’re not based in the US and UK, you’re welcome to take the survey – just keep the pricing in USD in mind when you answer.

What’s really cool is that the survey gives us some mockups of merchandise options LEGO are thinking off, and some of these look very close to final!

Keep in mind, these are just concepts and mockups, so if LEGO does move ahead with licensed merchandise, the end products might look dramatically different to these.

An OG Goat Plushie? Yes please!

A classic LEGO Ghost night light/lamp? Shut up and take my money!

Here’s LEGO’s text about the survey, via the LEGO Ambassador Network.

We are excited to invite you to participate in a 15-minute survey about our licensed merchandise product offerings. At the LEGO® Group, we are constantly striving to innovate and expand our portfolio, and your feedback will play a crucial role in guiding our decisions.

This survey aims to understand your current shopping habits and preferences, alongside your insights on licensed merchandise concept ideas (non-brick products; clothing, books, storage solutions). Your responses will inform our team’s efforts to identify new business growth areas and enhance the LEGO® licensed merchandise portfolio.

We welcome any additional feedback or suggestions you may have regarding LEGO licensed merchandised products. All responses provided in this survey will be anonymous and used for research purposes only.

Thanks for helping fill out the survey and please score the Goat plushie highly!

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