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LEGO 10307 Eiffel Tower officially revealed. The tallest LEGO set yet!

November 15, 2022 By Jay Ong 10 Comments

The official reveal of the tallest LEGO set yet – 10307 Eiffel Tower! Coming in at 10,001 pieces and measuring 1.49 m (58.5″) high, this is one of LEGO’s most impressive model ever and is an ambitious take on the Parisian icon, one of the most well-known landmark and feats of engineering in the world.

10307 Eiffel Tower will retail for US$629.99 / AU$999.99 and will be released on Black Friday, 25 November 2022 exclusively from LEGO.com or your local LEGO Store.

See below for regional product page and pricing:

  • 10307 Eiffel Tower [US] – US$629.99 
  • 10307 Eiffel Tower [AUS] – AU$999.99 
  • 10307 Eiffel Tower [UK] – £554.99 
  • 10307 Eiffel Tower [EU] – €629.99 
  • 10307 Eiffel Tower [CA] – CAD$799.99 

Update: Check out my review of 10307 Eiffel Tower for an in-depth look at this incredible set.

If you’re planning on ordering the LEGO Eiffel Tower, please consider using these affiliate links as I may receive a small commission with each purchase. It goes a long way in supporting the work I do on the blog!

At 1.49m tall and boasting 10,001 pieces (the odd extra 1 piece is for the brick separator), it’s really hard just to communicate the sheer scale and awe-inspiring size of 10307 Eiffel Tower.

LEGO Designer and Architecture maestro Rok Žgalin Kobe has taken one of the world’s most recognisable and iconic landmarks, and translated it into the ultimate brick-built rendition of the Eiffel Tower yet.

It’s been about 15 years since LEGO’s last massive Eiffel Tower model in 10181 Eiffel Tower, a set that most of my readers (me included) probably don’t own.

With LEGO’s ongoing efforts to push the envelope when it comes to LEGO sets, it’s almost the perfect confluence of elements for LEGO to bring it back in such epic form.

The 2022 LEGO Eiffel Tower authentically replicates the iconic wrought iron tower – complete with the beautiful truss-work, three observation platforms, landscaping, elevators, an office at the top and a broadcast tower and the Tricolore flag at its peak.

The Eiffel tower was constructed from 1887 to 1889 as the centrepiece of the 1889 World’s Fair, and was designed by Gustave Eiffel, who is depicted as a minifigure in the gift with purchase when you purchase the set!.

Despite receiving initial criticism for its design, it has since become a global, cultural icon and one of the most recognisable structures in the world.

There’s no denying it – this is a massive set and a huge investment. The model’s dimensions are 58.5 in. (149 cm) high, 22.5 in. (57 cm) wide and 22.5 in. (57 cm) deep, so you’re going to really have to plan out where to display this as it’s almost as tall as an adult.

I was actually lucky enough to catch an early preview of the Eiffel Tower and see it in person during my recent trip to the LEGO Campus in Billund, Denmark for RLFM Days 2022. Here’s a photo of me next to the Eiffel Tower, as well as desinger Rok Zgalin Kobe who did a short presentation on the set. I also interviewed Rok, so look out for that in the coming days!

If you’ve been lucky enough to visit the Eiffel Tower in person, you’ll immediately realise that there isn’t a park and trees at the base. According to Rok, the design is an amalgamation of the Eiffel Tower’s design at different eras of its lifetime, so you’re pretty much getting the “idealised” form of the Eiffel Tower with this model.

In fact, a really spectacular view can be had from the base of it, allowing you to view the ornate iron trusses that it’s known for.

I’ll also be the first to tell you that photos do not do this set justice at all, and you’ll really want to see it in person to fully appreciate the grand scale of this set.

That said, check out more lifestyle photos supplied by LEGO below

Oh, and as a special bonus, check out the full reveal and a short presentation by designer Rok Zgalin Kobe, which I recorded at Fan Media Days 2022.

I’ll have this set for review soon, so keep an eye out on the blog for my full review!

10307 Eiffel Tower will retail for US$629.99 / AU$999.99 and will be released on Black Friday, 25 November 2022 exclusively from LEGO.com or your local LEGO Store.

What do you think of 10307 Eiffel Tower? Will you be finding space for this set?

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Filed Under: News Tagged With: 10307 eiffel tower, black friday, black friday 2022, eiffel tower, icons, lego icons, november 2022, rok zgalin kobe

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  1. Ian says

    November 17, 2022 at 5:49 AM

    Sadly too expensive for me.

    Reply
  2. Mark P says

    November 16, 2022 at 7:41 AM

    😮😍😮😍😮

    Reply
  3. Ross says

    November 16, 2022 at 5:27 AM

    It’s $630 not $680

    Reply
  4. Max says

    November 16, 2022 at 1:27 AM

    Been waiting for this set to drop for months and the scale definitely doesn’t disappoint. That said, I would’ve liked to see the color be a more accurate dark tan, which I think would’ve ‘popped’ more. Still, Lego sets usually look better in person, so I’ll be excited to see it when I get the chance.

    Reply
  5. Toon says

    November 16, 2022 at 12:17 AM

    Same major error as in 2007: there is NO French flag on top of the tower!

    Reply
  6. Ildiko says

    November 15, 2022 at 11:59 PM

    Hi
    Love it…
    Best and most impressive piece ever
    Hope to buy one in near future
    Cheers
    ildi

    Reply
  7. Warren says

    November 15, 2022 at 11:18 PM

    Impressive build. I wonder why they didn’t go with one of the seven or eight colors the tower had been since it was installed. I don’t think it’s been public ally displayed as dark gray. It’s been shades of yellow, red and brown.

    Reply
  8. Larry says

    November 15, 2022 at 11:15 PM

    Love the overall look, but the X-lattices in the bottom and middle portions irk me. They don’t reach to the primary beams and leave a noticeable gap. They appear to be made of 4-stud-long rods. Would like to hear people’s thoughts.

    Reply
  9. Daniel says

    November 15, 2022 at 11:02 PM

    LOVE IT!!!
    If I didn’t already have the 1.2m tall, 3,500-piece Eiffel Tower from 2007 (lucky enough to buy it 2nd-hand, cheap-ish, 5 years ago!), I’d be all over this one!

    Reply
  10. Andrew Gardiner says

    November 15, 2022 at 11:01 PM

    I would love to get this but it is the base area that has me worried. Something narrow like the Saturn V could be put out of the way but this cannot be pushed aside so easily.

    Reply

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