So here’s some shocking news. LEGO have officially announced that they will retire the LEGO VIP brand name, and it will now be known as LEGO Insiders from 21 August onwards.
Before you panic, it’s mostly a cosmetic change and everything you love about the LEGO VIP program including earning points on purchases, redeeming vouchers, early access to sets, and VIP-exclusive rewards and GWPs are ALL staying.
You can check out the new LEGO Insiders program at https://lego.com/insiders!
Anyone up for some LEGO Insider trading?
LEGO Insiders is part of a broader move to bring LEGO’s user accounts under one umbrella, merging LEGO Ideas, LEGO Builder (the instructions app), LEGO Life and of course, LEGO VIP into one singular account.
Technically, it does make a lot of sense, as you’ll only need the one sign-in to access all these services, and it sounds like it’s a lot more seamless.
There will also be a LEGO Insiders Community, a hub for fans to share builds, learn more about sets and designers and connect with other LEGO fans.
A new way to earn bonus Insider Points
There is one exciting new feature that fans will appreciate. You’ll also be able to register the sets that you purchase and own by scanning the unique QR code on your instructions manual, to earn you 20 Insider Points per scan.
You can do this as many times as you can, and each QR code is unique so you’ll only be able to register one unique instruction manual to your account, so no sharing manuals between friends for points.
You can do this with multiple sets, which is handy if you buy a lot of battle packs, so depending on where you live, this could mean anywhere from 34-40 scans to get about 5 bucks off.
This only works with Instruction Manuals that have QR codes printed on them, which I believe began in 2017 or 2018.
Registering of sets will open from 21 August onwards, when LEGO Insiders is officially launched. The only exception of sets that can’t be scanned are the LEGO City Mission sets, any sets/products that do not have building instructions or a unique QR code in the building instructions.
Apart from that, nothing much is materially changing. Your VIP Account and existing VIP Points will magically switch over and become an Insider Account with Insider Points when the program launches on 21 August 2023.
I will feel sad about the LEGO VIP program not being a thing any more, mostly because it’s been the one constant throughout my fan experience.
Phrases like Double VIP or VIP Points are embedded within the LEGO Hobby, and LEGO Insiders just sounds awkward and feels weird, although like most changes, we’ll all probably get used to it.
I’m just glad nothing much is changing for now. Speaking to LEGO Insiders Director Jason Whiting, he did allude to this being the first step and the foundations of something larger that they’re building, so expect more surprises, fan engagement opportunities and more once the LEGO Insiders program starts humming.
LEGO Insiders will launch on 21 August, and you can access all the VIP Perks from https://lego.com/insiders.
What do you think of this change? Will you miss the LEGO VIP branding?