The online LEGO Minifigure Factory beta will end on 9 September 2022

September 5, 2022 | 16

Back in July, I broke the news that LEGO was testing out a beta for an Online Minifigure Factory, a US-only pilot program that allowed fans to customise their very own minifigure.

It was a pretty novel move, as Minifigure Factory, which was only available select few LEGO flagship stores, was now easily accessible to those in the US.

Alas, all good things must come to an end as LEGO will be wrapping up the beta on Friday, 9 September 2022.

If you’ve been putting off giving this feature a go, I highly encourage jumping on to customise your own minifigure (customer limit of 1), before 9 September.

Minifigure Factory allowed you unprecedented minifigure customisation, and you could personalise your minifigure with icons, text and other cool graphical elements, and looked like a lot of fun.

It isn’t available in Australia, but I had quite a lot of fun playing around with the online customisation tool to design my own minifigures.

At US$11.99 per minifigure, the Minifigure Factory certainly isn’t cheap, but the novelty of your very own personalised minifigure, and the fact that all designs are printed on the torsos still feels like good value.

As this was a beta/pilot program, hopefully LEGO managed to learn about whether there’s actual demand for something like this to rollout in a wider capacity globally, as well as work out operational requirements to make this process more efficient.

I do hope that this isn’t the end of this, and that we’ll be able to see this feature pop up again soon, hopefully in your local LEGO online store.

So heads up, if you were waiting on making use of LEGO Minifigure Factory online, get your designs in before 9 September 2022!

Were you lucky enough to try this beta out? What did you think of your personalised minifigures and this whole experience?

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