LEGO Ideas has announced the Second 2023 LEGO Review with 49 product ideas going into the running to become a future LEGO Ideas set after achieving 10,000 votes. Looking at the 49 product ideas, there is one clear and resounding theme – Taylor Swift-inspired with 5 submissions in this round alone. While there are plenty…
Mr. Gold turns 10: A retrospective on one of the rarest LEGO minifigures
All that glitters is gold Today is a special day for me, as it’s the 10th Anniversary of my post announcing that I had found Mr. Gold from Series 10! I technically found Mr. Gold on the 22nd of May, but I only posted about it on the 23rd of May, announcing that I had…
Revisiting LEGO’s progress on female minifigure representation in sets for International Women’s Day 2023
Happy International Women’s Day! Today is an important day in the global calendar where we celebrate the social, economic, cultural and political achievements of women past, present and future. While it’s slightly disappointing that LEGO has seemingly done away (or forgot?) with an International Women’s Day set for 2023 (we had Jane Goodall in 2022…
LEGO GWPs (gift with purchase) are getting more expensive, proven by graphs and data
LEGO produces a LOT of GWPs (gift with purchase). The cluttered photo above includes every single major LEGO GWP from 2022. Minus funny things like keychains, blankets and polybags of course. Unfortunately, I don’t think this trend is going to slow, and even though we’re only 16 days into the New Year, looking at the…
Building the Metaverse: LEGO begins to scale up their Metaverse team
I think a lot about LEGO’s future. A future that will undoubtedly see some sort of convergence between physical toys, and the virtual world. Ever since LEGO dropped a bombshell announcement that it would invest a billion dollars (yes, billion with a b) in Epic Games to build a metaverse, I’ve had this on my…
LEGO Ideas is no longer an affordable theme; proven by graphs and data
I’ve always had this hunch – that LEGO Ideas no longer seems like an accessible, and affordable theme. LEGO Ideas is one of my favourite LEGO themes, and a theme that I’ve always felt a strong affinity to because of how it works. Regular LEGO builders submit designs to the LEGO Ideas website, and regular…
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