Happy 89th birthday, LEGO!

August 10, 2021 | 3

Today is the 10th of August, which means that it’s The LEGO Group’s birthday! On this day in 1932, a Danish carpenter in Billund, Ole Kirk Christiansen began making wooden toys and vehicles!

The 10th of August 1932 is a significant day as it’s the day Ole Kirk Kristiansen began making his business making wooden toys.

Ole Kirk Christiansen’s ingenuity was evident early on in this anecdote – when sales of his best-selling wooden yoyos suddenly dropped in the 1930s, LEGO Group founder Ole Kirk Kristiansen couldn´t afford to throw out the large number of unsold yoyos he had in stock. Instead, he showed a great deal of creativity and imagination – two of our company values – by cutting the yoyos in half and using them as wheels for other products.

Here’s a look at some other examples of LEGO’s wooden toy heritage. The famous wooden duck of course has been immortalised as a LEGO set, only available at The LEGO House in Billund – I sure hope we see some of these other examples turned into LEGO sets – I’d love a working yo-yo!

To learn more about LEGO’s history, you can check out this great video, created for LEGO’s 80th anniversary which delves into the early days of The LEGO Group.

Additionally, did you know that LEGO has an entire archive dedicate to The LEGO Group’s history – which is a must-read if you fancy yourself as a LEGO historian.

LEGO History Timeline

Additionally, if you’d like to trace the evolution of The LEGO Group throughout its years, there’s this handy timeline of LEGO’s history that gets updated every few years.

What next for The LEGO Group?

It’s quite a subdued year for LEGO’s 89th birthday celebrations – with the uncertainty surrounding the global pandemic, and life not quite back to normal, LEGO isn’t doing much to celebrate its 89th birthday BUT… next year is going to be absolutely massive for LEGO.

Remember the LEGO 90th Anniversay Fan Vote? That gets revealed and announced in 2022, and given that it’s such a massive milestone, expect 2022 to be an incredible year for LEGO as they celebrate their 90th anniversary.

As you’re no doubt feeling nostalgic, let me know in the comments what your favourite LEGO set of ALL time is!

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