Inside the LEGO Idea House, a private museum dedicated to The LEGO Group’s history
January 28, 2024
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Today is 28 January 2024, which is International LEGO Day. It’s a very special day commemorating the day Godtfred Kirk Christiansen, submitted his first patent for the LEGO Brick, making today The LEGO brick’s birthday!
Last year as part of LEGO Fan Media Days 2023, I had the incredible privilege to visit the LEGO Idea House, a private museum for LEGO Employees and curated by The LEGO Group to preserve the incredible heritage of the 91 year old company.
Here’s a look at the scan of the patent!
The LEGO Idea House is not open to the public, and to visit, you need to be invited by a LEGO employee, or if you’re lucky enough, it’s one of the destinations on The LEGO Inside Tour.
It’s located at the very heart of LEGO – in a series of buildings, one of which is Ole Kirk Christiansen’s house in Billund.
Not to be confused with the LEGO House which also has its own historical section, but one that pales in comparison with the LEGO Idea House.
It’s a mindblowing archive and museum to The LEGO Group, with a stunning collection of wooden toys and other historical artifacts relevant to The LEGO Group’s history.
It’s meant to be celebration and archive of LEGO’s history, but to also serve as inspiration for LEGO employees and to remind them about the company’s storied history, and why the brand and toys resonate with generations.
To celebrate International LEGO Day, here’s a massive gallery of photos from my visit. It’s pretty light on commentary because I want the photos and the history to speak for itself.
I was especially delighted to see all these old LEGO wooden toys on display in this museum, and was in awe at the sheer variety and number of them, and they make up most of the photos in this post.
As not everyone can enter the LEGO Idea House, I’m beyond privileged to be able to share these photos. Be warned, there are over 100 photos here!
Enjoy this walk through The LEGO Group’s history!
Separated into the following segment for ease of navigation:
- Ole Kirk Christiansen’s early life
- LEGO enters the wooden toys era
- LEGO early plastic bricks
- The LEGO Brick is born
- Vintage to Modern Day LEGO
Ole Kirk Christiansen’s early life
LEGO enters era of wooden toys
Inspiration for this LEGO DreamZzz set?
A wooden LEGO pistol!
Look familiar?
These are how the plastic bears are made!
These are old moulds.
LEGO transitions to plastic bricks and eventually, the LEGO brick
Before LEGO, we had automatic binding bricks!
One of LEGO’s first major successes, the Ferguson Tractor!
A LEGO church!
The patent and design that changed everything – the LEGO Brick is born
Vintage to Modern Day LEGO
In this part of the Museum, I kinda drifted off, mostly because I have a lot of these sets in my own archive/vault, but still great to see! Fun fact, the blue spaceman has a motorcycle helmet, which I pointed out to the LEGO Historian!
There was even a whole room dedicated to LEGO Star Wars!
The end, thanks so much for scrolling and I hope you enjoyed this walk through the LEGO Idea House!
Leg Godt!
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