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LEGO’s e-commerce packaging goes sustainable, beginning in Europe

November 24, 2021 By Jay Ong 11 Comments

Just in time for the upcoming Black Friday weekend, and the blitz in online shopping as we count the days down towards Christmas, The LEGO Group have announced that it’s taking the next step towards their mission to become an even more sustainable company. Beginning in Europe, when you order direct from LEGO.com, your shipment… 

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Filed Under: News Tagged With: black friday, black friday 2021, lego black friday, lego.com, online shopping, recycled packaging, sustainability

November has been a masterclass in LEGO getting you to spend more than ever before

November 19, 2021 By Jay Ong 9 Comments

November and December are typically make or break months for the toy industry, and LEGO of course is no exception. Toys for children (and now adults!) are one of the biggest sellers during the Christmas shopping season, and LEGO’s full year revenue is usually predicated on having a successful second half, where they typically make… 

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Filed Under: News Tagged With: business, d2c, ecommerce, exclusives, gwp, lego, lego black friday, lego home alone, lego titanic, november 2021, promptions, UCS at-at, vip weekend, vip weekend 2021

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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Did you know that Fiona, the @lego Friends florist Did you know that Fiona, the @lego Friends florist is one of the first minidolls depicted with Down Syndrome?

Fiona works at the flower stall on Unity Street from 41732 Friends Downtown Flower and Design Stores 

She is described as being 'good at crafts and decorating, and knows all the flower species by name.' 

It's World Down Syndrome Day today and I think it's remarkable and very important for LEGO to enhance the perspectives of children on neurodiversity, physical disabilities, ethnicity and mental health, as they've done with the LEGO Friends reboot. 

#lego #legofriends #worlddownsyndromeday #representation #dei #minidolls
🎈 Here's a closer look at the minifigures inclu 🎈 Here's a closer look at the minifigures included in the Up House - we have Russell, Carl Fredricksen and an awesome new mould for Dug!

(I think Dug is the best!)

Shame Kevin was left out, though! 

Hit the link in bio to read my full review!

#lego #disney100 #legodisney #up #pixar #legophotography #legoleaks #legoleaks2023 #legos #afol #rlfm #43217 #disney #legoreview #reviews #minifigures #LEGOminifigures
Here's my review of one of the most anticipate @LE Here's my review of one of the most anticipate @LEGO Disney sets - 43217 'Up' House ahead of its release on 1 April 2023!

This set is a dream come true for many Pixar fans, and we finally get a cute, compact and great looking Up House. 

It has plenty of references to the movie, and Carl's everlasting love of Ellie, his late-wife which will absolutely delight fans. 

Despite a strong lineup of minifigures (including an awesome Dug mould), the set's incredibly expensive pricetag (US$59.99/AU$89.99) doesn't feel like good value, especially with Kevin nowhere to be found. 

Hit the link in bio to read my full review!

Let me know what you think of this set, and if you're still planning to get it! 

#lego #disney100 #legodisney #up #pixar #legophotography #legoleaks #legoleaks2023 #legos #afol #rlfm #43217 #disney #legoreview #reviews
🐍 Snakes... Why did it have to be snakes? Her 🐍 Snakes... Why did it have to be snakes? 

Here are some shots of 77013 Escape from the Lost Tomb, which let's you recreate scenes from Raiders of the Lost Ark!

Indy, Sallah, and Marion break into the Well of Souls to retrieve the Ark of the Covenant in LEGO form, and this playset is packed with dynamic play features!

Priced at only US$39.99, this set is incredible value and a great way to get started with LEGO Indiana Jones! 

Hit the link in bio to read my full review!

Thanks to @lego for sending this set for review!

#lego #lego2023 #indianajones #legoindianajones #legoreview #rlfm #77013 #afol #legophotography #legos #legoleaks #legoleaks2023 #legonews
Having a great time building the new @lego Indiana Having a great time building the new @lego Indiana Jones and #Disney100 sets!

Look out for reviews and more content in the coming days!

Special thanks to LEGO for sending these review sets!

#lego #afol #rlfm #reviews #77013 #77015 #77012 #43217 #43212 #legodisney #indianajones #legoindianajones #Disney
Behold, the @lego 10317 Land Rover Classic Defende Behold, the @lego 10317 Land Rover Classic Defender 90!

This beautiful, boxy British icon will launch on 1 April and features the iconic @landrover Classic Defender in sand green!

Hit the link in bio to see more!

10317 Land Rover Classic Defender 90
🧩 2,336 pieces
💵 US$239.99 / AU$369.99 / £209.99
🗓 1 April 2023
🎨 Kurt Kristiansen

#lego #legoicons #landrover #landroverdefender #legonews #legoleaks #legoleaks2023 #lego2023 #rlfm #reveal #10317 #afol #legophotography
With the demise of 77014 Temple of Doom, it joins With the demise of 77014 Temple of Doom, it joins a very illustrious list of sets that have been cancelled by @lego.

Here's a list of some of the most famous cancelled LEGO sets in recent years!

⚠️Correction: 40489 Mr and Mrs Claus Living Room should be 2021, not 2012

Do you have any of these in your collection? 

Hit the link in bio to read the full feature!

#lego #legoindianajones #indianajones #afol #legonews #legoleaks #legoleaks2023
Very happy that Din Djarin finally gets a proper @ Very happy that Din Djarin finally gets a proper @lego Darksaber!

Fresh from Chapter 18: The Mines of Mandalore, LEGO has just announced 75361 Spider Tank featuring the menacing spider robot, Bo-Katan, Grogu and The Mandalorian!

Also dig Bo-Katan's snazzy arm printing! 

It will retail for US$49.99 and will arrive on 1 August 2023.

Hit the link in bio to see more!

#lego #LEGOstarwars #themandalorian #legoleaks #lego2023 #legoleaks2023 #starwars #minifigures #rlfm #reveal #75361
Here's a look at 40587 Easter Basket, an incredibl Here's a look at 40587 Easter Basket, an incredibly affordable and attainable GWP that's available from 16 March!

It will be a GWP when you spend US$70 / €70 / £65 from 16 March - 9 April.

Lots of things to like here, as the design is cute, and the build is surprisingly technical, and it blends both Botanical and Animal construction.

Also like that the redemption period stretches into April, so if you have the Indiana Jones, Disney 100, or Guardians of the Galaxy sets on your radar, it should be an easy one to qualify for!

Such a breath of fresh air to get such a substantial GWP without having to spend hundreds of dollars. More like this please, LEGO!

#lego #lego2023 #legoeaster #legogwp #legos #legoleaks #legoleaks2022 #afol #rlfm #reviews #40587 #easter
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Jay's Brick Blog

1 hour ago

Jay's Brick Blog
Continuing on with our coverage of 2023 LEGO Speed Champions sets, Vaderfan has taken a detailed look at 76914 Ferrari 812 Competizione, one of his favourite cars from the 2023 wave!What a masterclass of LEGO Speed Champions and Ferrari design! ... See MoreSee Less

Review: LEGO 76914 Ferrari 812 Competizione - Jay's Brick Blog

jaysbrickblog.com

A detailed review of the LEGO 76914 Ferrari 812 Competizione, one of the best cars the March 2023 LEGO Speed Champions wave
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Jay's Brick Blog

4 hours ago

Jay's Brick Blog
For those that missed out on the Hulkbuster deal, AG LEGO Certified Stores also has the Hulkbuster marked down 50%!lego.bricksmegastore.com/products/lego-marvel-hulkbuster ... See MoreSee Less

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Jay's Brick Blog

20 hours ago

Jay's Brick Blog
Update: it's sold outFor those of us in Australia, the Dreamworld LEGO Certified Store has the big Hulkbuster for 50% off...Shipping might be add on a bit to the price... but it still makes it a worthwhile buy if this has been on your list. lego.dreamworld.com.au/products/hulkbuster ... See MoreSee Less

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Recent Posts

  • Review: LEGO 76914 Ferrari 812 Competizione
  • Win a LEGO Rivendell set by building a LEGO Fellowship!
  • First look at the new Build a Minifigure (BAM) Q2 2023 selections, including a Unicorn Lion Knight!
  • Review: LEGO 43217 Up House
  • Review: LEGO 77013 Escape from the Lost Tomb
  • Pick a Brick Restock: Lion Knights, Black Falcons, Forestmen and more
  • Go off-road with LEGO 10317 Land Rover Classic Defender 90!

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Build a Minifigure Exclusives: Blue Pug Costume & Brown Bear Suit Guy

Review: LEGO 75343 Dark Trooper Helmet

Review: LEGO 41230 – Batgirl Batjet Chase

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