LEGO’s e-commerce packaging goes sustainable, beginning in Europe

November 24, 2021 | 11

Just in time for the upcoming Black Friday weekend, and the blitz in online shopping as we count the days down towards Christmas, The LEGO Group have announced that it’s taking the next step towards their mission to become an even more sustainable company.

Beginning in Europe, when you order direct from LEGO.com, your shipment packaging will no longer include any single-use plastic! 

The biggest impact will be the shift away from plastic, disposable single-use air pillows that protect your LEGO boxes in transit, towards fully recyclable paper that’s certified by the Forest Stewardship Council® (FSC®C117818). 

This doesn’t end there – even the plastic tape used to seal the boxes shut have been swapped to paper-based tape!

This is just a start as LEGO’s ambition is to make all their packaging more sustainable by 2025, and this is a fantastic move from LEGO, especially as we head into the biggest online shopping period in the year.

I really hope we see this extended beyond Europe soon, and also to their other retail partners as well.

To learn more about this change, check out the Sustainability Hub online, and catch up on some of the other major sustainability headlines and announcements from The LEGO Group this year

• LEGO makes it on Time magazine’s 100 Best Inventions of 2021
• LEGO to phase out plastic packaging for baseplates from March 2022
• LEGO unveils first prototype brick created from recycled plastic
• Everything you need to know about LEGO’s recycled plastic prototype brick & sustainability efforts

Do you live in Europe and have ordered from LEGO recently? Have you started seeing these sustainable packaging with your online orders?

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