Is LEGO Woke? Here are 15 examples of LEGO being an awesome progressive company
February 23, 2023
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I had a late night finishing up my review of the epic 10316 The Lord of the Rings: Rivendell set, so imagine my befuddlement waking up bleary-eyed today to these incredible screenshots floating all around social media that apparently, LEGO has gone “woke”.
Fox News and The Telegraph (who have changed their headline after being SLAMMED online) have decided to run inflammatory headlines accusing LEGO of going “woke” because of uhh… the new 2023 LEGO Friends reboot, which has the audacity to depict characters with limb differences, Down’s Syndrome, neurodiversity and uh… anxiety as being woke?
I’m anxious most of the time, so I really appreciate LEGO’s representation of my manic state of mind in minidoll form.
Let’s not even get into a debate about what “woke” even means, but apparently LEGO’s depiction of Autumn, one of the main characters in the new LEGO Friends reboot which has a limb-difference is “woke” now?
How dare you! Why would LEGO, the beloved toy brand start brainwashing kids into thinking that people with limb differences, Down’s Syndrome and more are normal, and exist out in society?
Anyway, I did my own research, as many people commenting on Fox News and right-wing media love to say, and apparently, LEGO is a Danish company!
Turns our the Danes (and most European countries) believe in crazy “woke” things like free healthcare, gender equality, social welfare, unemployment benefits, free education, human rights, and absolutely insane things like 52 weeks of paid parental leave!
And get this, Denmark (and most other Scandinavian countries) consistently rank as one of the world’s happiest countries. Go woke, go broke, amirite?
If Fox News and The Telegraph were capable of any form of journalism, they would also know that LEGO is one of the most progressive companies on the planet, and they take this stuff super seriously.
Here’s a list of 15 examples of LEGO being an awesomely progressive company.
- LEGO’s consistent message of gender equality when it comes to play
- LEGO promoting Renewable Energy with the Vestas Wind Turbine. Twice
- Taking a stand against racism and inequality
- Everyone is Awesome
- Removing Gender Bias In Toys
- MRI Machines for Kids
- Making sets based on other cultures
- LEGO City Minifigure Gender Equality
- LEGO Wheelchairs
- LEGO Prosthetic Leg
- LEGO minifigures and minidolls with Vitiligo
- LEGO Electric Vehicles
- Blind LEGO Minifigures and Seeing-Eye Dogs
- Plastic to Paper – fully recyclable packaging
- Carbon Neutral and Taking Action on Climte
1. LEGO’s consistent message of gender equality when it comes to play
Turns out, LEGO have been championing gender equality in their marketing material forever, advocating that it’s okay for girls to play with spaceships, and for boys to play with dolls.
Creativity and play isn’t bound by gender, who knew?
2. LEGO promoting Renewable Energy with the Vestas Wind Turbine. Twice
When I visited Denmark last year, the countryside was awash with Wind Turbines, something that Right Wing Media seem to hate because they don’t produce carbon dioxide and other nasty gasses that accelerate Climate Change.
Denmark is one of the world leaders in Wind Power, with close to 50% of energy consumption coming from Wind Energy.
It’s so bad that LEGO released not one, but two sets based on Vestas Wind Turbines. Madness.
3. Taking a stand against racism and inequality
During the height of the Black Lives Matter movement, LEGO made a commitment to stand together with the Black community against racism and inequality and that we would donate to organizations dedicated to supporting Black children and educating all children about racial inequality.
4. Everyone is Awesome
I sure hope the intrepid journalists at Fox News don’t find out about 40516 Everyone is Awesome and LEGO’s commitment to embedding Diversity and Inclusion into all levels of their organisation.
Truly gnarly stuff, this woke mindset of championing equality and ensuring diverse voices and backgrounds are represented in The LEGO Group.
5. Removing Gender Bias In Toys
In 2021, LEGO made a commitment to systematically remove Gender Bias and harmful stereotypes from their products and marketing, a deceitful attack on conversative norms our ways of life.
Who knew girls could play with City sets and boys could also play with Friends sets? What’s next, suggesting that women can be paid the same as men in the workplace?
6. MRI Machines for Kids
LEGO also does some terribly evil things to alleviate the anxiety (anxiety is woke according to Fox) of kids who have to undergo MRI procedures by donating specialised MRI-machine LEGO sets to hospitals and radiology departments.
And this initiative is entirely volunteer-driven too. Disgusting.
7. Making sets based on other cultures
LEGO are also responsible for undermining Western Civilisation™️ by producing sets catered to other cultural celebrations like the beloved Chinese Traditional Festival theme.
8. LEGO City Minifigure Gender Equality
Wokeness has also found its way to LEGO City, which apparently is filled with Liberal latte-sipping elites, who believe in things like Gender Equality.
This extends to modern LEGO City sets now having much more balanced genders in minifigures, and consistent depiction of female minifigures doing regular “dangerous” jobs like putting out fires, or chasing down criminals.
The audacity of LEGO to suggest that women are capable of the same things as manly alpha males.
9. LEGO Wheelchairs
LEGO have also dared to depict LEGO minifigures using wheelchair, and in their latest slide into woke depravity, are now even producing LEGO Dogs in Wheelchairs.
It’s absolute woke insanity to suggest that disabled people have the same rights to mobility and living a normal life, much less depict them in toys meant for children 🤢
10. LEGO Prosthetic Leg
LEGO even went one step further in 2022 by introducing a minifigure with a prosthetic leg!
Never mind why LEGO’s new minifigure is so important for representation, this is absolute tyranny to suggest that those without able bodies can live a life of dignity and partake in regular activities such as going to the supermarket.
11. LEGO minifigures and minidolls with Vitiligo
LEGO’s ongoing rampage to depict skin conditions like Vitiligo in minifigures in sets like 21337 Table Football has clearly gone too far.
What next, having the audacity to suggest that vision-impaired people should feature as toys?
13. Blind LEGO Minifigures and Seeing-Eye Dogs
Damnit LEGO, you’ve gone too far!
12. LEGO Electric Vehicles
Let’s not forget LEGO championing electric vehicles, charged by solar panels, all with the aim of destroying the petrol car industry. How are these cars going to run at night or when the sun don’t?? Huh??
14. Plastic to Paper – fully recyclable packaging
LEGO is also at war against single-use plastics, and have caved into Environmental Terrorists who insist that we reduce our use of single-use plastics.
LEGO’s wokeness in championing this will effect us all, as LEGO begin swapping over plastic bags with recyclable paper bags in sets from 2023 onwards.
15. Carbon Neutral and Taking Action on Climate
If that wasn’t bad enough, LEGO are also active combatants in the Climate Wars, and are doing as much as they can to reduce their carbon footprint, taking action on Climate and other wacky environmental initiatives, all in the name of Conserving and preserving our beautiful planet.
What next, appointing Greta Thunberg as LEGO CEO? I wouldn’t put it past woke LEGO to do so!
Please note, this article is purely satirical, and LEGO needs to be commended for the incredible work they’re doing with the new LEGO Friends reboot, and championing diversity and inclusion in the toys they make.
Check out the new range of 2023 LEGO Friends sets, or read some of my reviews below!
- Review: LEGO 41730 Autumn’s House
- Review: LEGO 41741 Dog Rescue Van
- Review: LEGO Friends 41732 Downtown Flower and Design Stores
Or if you’re into awesome LEGO sets, check out my new review of 10316 The Lord of the Rings: Rivendell!
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