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LEGO’s Black Friday 2023 sales, GWPs and Avengers Tower is now live!

LEGO’s Black Friday sales and offers are now finally live in Australia, UK and Europe, and the highly anticipated launch of 76269 Avengers Tower!

LEGO fans can look forward to a whole bunch of discounted sets on LEGO.com (including some fairly new releases) and a return of the 40601 Majisto’s Magical Workshop and 40602 Winter Market Stall gifts with purchase.

Update: LEGO’s Black Friday sales is now live in the USA and Canada, with some heavy hitters like 30% off the UCS Razor Crest, and 25% off the Lion Knights Castle! Jump to see all the best deals

Here are the LEGO GWPs on offer:

Below, I’ll also feature some of the more compelling sets on sale for you to check out. Remember to shop around as Amazon.com and Amazon Australia are also running Black Friday sales, and in Australia, you can also check out the LEGO Certified Store which has some bigger ticket items on sale.

For all the offers and promotions in your specific region, check out the pages below for the most up-to-date information!

If you’re planning on purchasing anything, please consider using the affiliate links in this post. I may receive a small commission with each qualifying purchase that helps support the work I do on the blog!

2023 LEGO Avengers Tower Launch

The major launch of LEGO’s Black Friday sale is 76269 Avengers Tower, billed as the ultimate Marvel Avengers set ever. At 90cm tall, it makes for an incredible display centerpiece, and looks fantastic next to 76178 Daily Bugle, and/or 76218 Sanctum Sanctorum.

I’ve taken a look at the Avengers Tower, showcasing just how massive and tall it is, as well as a deep dive into the minifigures included in the set below.

If you order at launch, you’ll also score the Marvel Taxi GWP, which is a nice little bonus to reward early adopters.

🇺🇸 LEGO Black Friday Sales (USA)

See all LEGO discounts and deals on LEGO.com

LEGO Icons

LEGO Star Wars

LEGO Harry Potter

LEGO Ideas

LEGO DreamZzz

LEGO Super Heroes

LEGO Monkie Kid

LEGO Technic

LEGO Disney

LEGO Art

LEGO Jurassic World

LEGO Avatar

LEGO Friends

LEGO City

LEGO Sonic the Hedgehog

LEGO Ninjago

2023 LEGO Advent Calendars

Misc. Gifts and Items

🇬🇧 🇪🇺 LEGO Black Friday Sales (UK and EU)

Here’s a selection of some of the LEGO sets on sale in the UK and Europe. I’ll continue to update this list if more sets get discounted, so be sure to check back!

2023 LEGO Advent Calendars

Misc. Gifts and Items

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6 responses to “LEGO’s Black Friday 2023 sales, GWPs and Avengers Tower is now live!”

  1. Jack says:

    For cyber Monday deals, will all the sets that are on sale for Black Friday continue to be on sale? As in, if there are a couple monkie kid and ninjago sets that I would like to purchase that are on sale, permitted they are still available, will they still be discounted to the same extent they are right now?

  2. Denise says:

    I’m definitely disappointed that the $5 coupon purchase for less Insiders points has “sold out”. I mean come on, did LEGO ran out of email codes? I don’t see anywhere that said this was a limited amount and it was supposed to run for 3 days. Lame. LEGO also needs to up its supply on many of the GWP too. For sets that cost upwards of $500, is it too much to ask for a freebie that’s available throughout the whole sale time period?

  3. Eithel says:

    So the US / America gets discounts on fabulous sets that are high on most wishlists, whereas Europe is getting discounts on sets no one wants to buy. Love it.

    • Linda says:

      Exactly this. That’s why, I sent the reclamation to the Lego customer service a few hours ago, and really encourage the others to do same.

      Though I love Dreamzzz sets, retailers sell them much more cheaper in my country, particularly when they’re on sale. No interest to purchase them in official store, whereas the exclusive set is always exclusive. Discount for Lion Knights’ Castle for eveyone would have been very welcomed gesture. …and please don’t get me started how there were zero 3x nor 4x point sets for European customers in Insiders weekend…

      It would be interesting to hear LEGO’s arguments about their decisions.

    • Megan says:

      Hey, we got discounts on horrible sets as well, like the football thing. The only set i bothered getting was the lion knights castle.

  4. trinhm838 says:

    Hi Jay,

    Do you plan to release the 3rd part of your Avengers tower review soon? Been looking forward to it

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