LEGO announces 10306 Atari 2600, a brick-built retro console celebrating Atari’s 50th anniversary

July 19, 2022 | 35

Before Microsoft, Sony, Sega, heck even before Nintendo, there was the Atari 2600, widely considered the first mainstream video game console that supercharged the video game industry that we know today.

Update: Be sure to check out my review of 10306 Atari 2600!

In 2022, Atari celebrates its 50th anniversary, and to commemorate the milestone, LEGO have teamed up with Atari to release 10306 Atari 2600, a fully brick-built LEGO version of the iconic Atari 2600 console.

The 2,532-piece LEGO Atari 2600 set has a release date of 1 August 2022, and will retail for US$239.99/ AU$369.99. It will be available from LEGO.com or your local LEGO Store upon release.

See below for regional pricing and links

• 10306 Atari 2600 [US] – US$239.99
• 10306 Atari 2600 [AUS]  – AU$369.99*
• 10306 Atari 2600 [UK] – £209.99
• 10306 Atari 2600 [EU] – €239.99
• 10306 Atari 2600 [CA] – CAD$299.99

*The Australian release date is 1 September 2022.

The set is designed by lifelong Atari fan Chris McVeigh!

The Atari 2600 is a legendary gaming console (not the first, that would be the Magnavox Odyssey), and would define an entire generation of gaming.

Its dominance in the 70s and 80s was nothing to be sneezed at, and for many kids who grew up in that era, you probably grew up wanting an Atari 2600.

This is LEGO’s second brick-built retro console, with the first being 71374 Nintendo Entertainment System, so it’s clear that LEGO have latched onto something here that blends gaming, and nostalgia.

The LEGO Atari 2600 does have a few neat tricks and surprises, and like the NES, might contain more Easter Eggs and references within.

The main console’s dimensions are: 8 cm (3 in.) high, 33 cm (13 in.) wide and 22 cm (8.5 in.) deep

Of course, it comes with an Atari 2600 joystick.

There are also 3 brick-built cartridges featuring the games Centipede, Adventure, and Asteroids, some of the best-selling and most well known games on the Atari 2600* (more on this later).

There’s also a cartridge holder!

The console is the “wood version”, and looks to be life-sized, or at least close to it.

And hidden on the inside, is a buildable scene of a gaming room, featuring an exclusive LEGO Atari fan minifigure, which has the Atari logo printed on his torso.

The room has retro man-cave vibes to it, and I love the posters referencing Johnny Thunder, the Galaxy Explorer, and a New Wave Keytar player.

Here are more Lifestyle photos showing off the LEGO Atari 2600

Retro gaming has been having a huge resurgence in the last few years, so it makes sense why LEGO would jump on a brick-built Atari 2600, but it’s a fascinating choice to me, and I’m really interested to see how this one performs.

This is way before my time, but a lot of older AFOLs who grew up during this era, who will be extremely nostalgic about it.

The game selection is quite weird too, I really would’ve expected to see Pitfall, which to me is THE iconic Atari 2600 game. Also, the price is on the high side of things, which I guess is manageable if you’re within the Atari 2600 target demographic..

That said, I’ll be reviewing this soon, so be sure to keep an eye out for my full thoughts!

10306 Atari 2600 will be released on 1 August 2022 (1 September in Australia) and will be available from LEGO.com

What do you think of the LEGO Atari 2600? Does this appeal to you?

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