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From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls

March 8, 2021 By VaderFan2187 8 Comments

Editor’s Notes: Today, the entire world celebrates International Women’s Day, a global event marking progress in the women’s rights movements and gender equality. I’ve got two articles planned for today, and this is the first – charting the evolution of LEGO themes and sets marketed towards girls, and another that will drop later tonight, so… 

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Filed Under: Editorial, News Tagged With: belville, clikit, dc super hero girls, dots, elves, friends, girls, international women's day, lego, lego elves, minidolls, scala

Winners & Losers: LEGO in 2017

December 30, 2017 By Jay 54 Comments

What a year it has been for LEGO. As the year comes towards its end, I’d love to review some of the biggest trends, news pieces and in my opinion, the Winners and Losers of LEGO in 2017. I’ll still be writing a usual Year in Review Retrospective piece, so this will be a little… 

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Filed Under: Editorial Tagged With: 2017, brickheadz, dc super hero girls, LEGO Dimensions, lego elves, lego friends, lego ideas, ninjago, resellers, winners and losers

Review: LEGO 41172 The Water Dragon Adventure

June 6, 2016 By Jay 9 Comments

I’m a big fan of LEGO Elves and have amassed nearly every set that has been released. If you’ve read my previous Elves reviews, you’d know that I really enjoy the theme’s bright, vibrant colour palette and the whimsical fantasy setting. Elves is one of the most exciting sets on the market now and if you’re… 

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Filed Under: Elves, LEGO Reviews Tagged With: 2016, 41172, elves, lego, lego elves, merina, minidolls, naida riverheart, review, the water dragon adventure, water dragon

Thoughts on the new 2016 LEGO sets from the German Toy Fair

January 29, 2016 By Jay 24 Comments

The Nuremberg Toy Fair is currently running and LEGO have unveiled (publicly) most of the new sets that we can look forward to from the second half of 2016! It’s a fantastic preview of things to come and to decide on which sets or themes are most deserving of your money. I haven’t even gotten… 

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Filed Under: News, Uncategorized Tagged With: german toy fair, lego city volcano, lego creator, lego dc, lego elves, lego marvel, nuremberg toy fair, preview, second half 2016

Review: LEGO Elves 41074 Azari and the Magical Bakery

July 18, 2015 By Jay 2 Comments

It’s been a few months since I last reviewed a LEGO Elves set (Naida’s Spa Secret, in case you were wondering) which is a bit of a shame as I believe that Elves is still one of the most exciting new themes to come out of LEGO in awhile. I guess it’s also a testament… 

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Filed Under: Elves, LEGO Reviews Tagged With: 2015, azari firedancer, flamy, johnny baker, lego elves, minidoll

Review: LEGO Elves 41072 Naida’s Spa Secret

March 22, 2015 By Jay 4 Comments

There’s no theme I’m more excited about this year than LEGO Elves. The fresh and frankly, brave new LEGO theme which sends fans on an adventure exploring a new world filled with fantasy, elves and mystical energies is a great move from LEGO. Elves represents LEGO’s next step to conquer the female market and builds upon… 

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Filed Under: Elves, LEGO Reviews Tagged With: 2015, 41072, delphia, lego elves, naida riverheart, naida's spa secret

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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