Editor’s Notes: Today, the entire world celebrates International Women’s Day, a global event marking progress in the women’s rights movements and gender equality. I’ve got two articles planned for today, and this is the first – charting the evolution of LEGO themes and sets marketed towards girls, and another that will drop later tonight, so…
Winners & Losers: LEGO in 2017
What a year it has been for LEGO. As the year comes towards its end, I’d love to review some of the biggest trends, news pieces and in my opinion, the Winners and Losers of LEGO in 2017. I’ll still be writing a usual Year in Review Retrospective piece, so this will be a little…
Review: LEGO 41172 The Water Dragon Adventure
I’m a big fan of LEGO Elves and have amassed nearly every set that has been released. If you’ve read my previous Elves reviews, you’d know that I really enjoy the theme’s bright, vibrant colour palette and the whimsical fantasy setting. Elves is one of the most exciting sets on the market now and if you’re…
Thoughts on the new 2016 LEGO sets from the German Toy Fair
The Nuremberg Toy Fair is currently running and LEGO have unveiled (publicly) most of the new sets that we can look forward to from the second half of 2016! It’s a fantastic preview of things to come and to decide on which sets or themes are most deserving of your money. I haven’t even gotten…
Review: LEGO Elves 41074 Azari and the Magical Bakery
It’s been a few months since I last reviewed a LEGO Elves set (Naida’s Spa Secret, in case you were wondering) which is a bit of a shame as I believe that Elves is still one of the most exciting new themes to come out of LEGO in awhile. I guess it’s also a testament…
Review: LEGO Elves 41072 Naida’s Spa Secret
There’s no theme I’m more excited about this year than LEGO Elves. The fresh and frankly, brave new LEGO theme which sends fans on an adventure exploring a new world filled with fantasy, elves and mystical energies is a great move from LEGO. Elves represents LEGO’s next step to conquer the female market and builds upon…
