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From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls

March 8, 2021 By VaderFan2187 8 Comments

Editor’s Notes: Today, the entire world celebrates International Women’s Day, a global event marking progress in the women’s rights movements and gender equality. I’ve got two articles planned for today, and this is the first – charting the evolution of LEGO themes and sets marketed towards girls, and another that will drop later tonight, so… 

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Filed Under: Editorial, News Tagged With: belville, clikit, dc super hero girls, dots, elves, friends, girls, international women's day, lego, lego elves, minidolls, scala

Winners & Losers: LEGO in 2017

December 30, 2017 By Jay Ong 54 Comments

What a year it has been for LEGO. As the year comes towards its end, I’d love to review some of the biggest trends, news pieces and in my opinion, the Winners and Losers of LEGO in 2017. I’ll still be writing a usual Year in Review Retrospective piece, so this will be a little… 

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Filed Under: Editorial Tagged With: 2017, brickheadz, dc super hero girls, LEGO Dimensions, lego elves, lego friends, lego ideas, ninjago, resellers, winners and losers

Review: LEGO 41172 The Water Dragon Adventure

June 6, 2016 By Jay Ong 9 Comments

I’m a big fan of LEGO Elves and have amassed nearly every set that has been released. If you’ve read my previous Elves reviews, you’d know that I really enjoy the theme’s bright, vibrant colour palette and the whimsical fantasy setting. Elves is one of the most exciting sets on the market now and if you’re… 

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Filed Under: Elves, LEGO Reviews Tagged With: 2016, 41172, elves, lego, lego elves, merina, minidolls, naida riverheart, review, the water dragon adventure, water dragon

Thoughts on the new 2016 LEGO sets from the German Toy Fair

January 29, 2016 By Jay Ong 24 Comments

The Nuremberg Toy Fair is currently running and LEGO have unveiled (publicly) most of the new sets that we can look forward to from the second half of 2016! It’s a fantastic preview of things to come and to decide on which sets or themes are most deserving of your money. I haven’t even gotten… 

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Filed Under: News, Uncategorized Tagged With: german toy fair, lego city volcano, lego creator, lego dc, lego elves, lego marvel, nuremberg toy fair, preview, second half 2016

Review: LEGO Elves 41074 Azari and the Magical Bakery

July 18, 2015 By Jay Ong 2 Comments

It’s been a few months since I last reviewed a LEGO Elves set (Naida’s Spa Secret, in case you were wondering) which is a bit of a shame as I believe that Elves is still one of the most exciting new themes to come out of LEGO in awhile. I guess it’s also a testament… 

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Filed Under: Elves, LEGO Reviews Tagged With: 2015, azari firedancer, flamy, johnny baker, lego elves, minidoll

Review: LEGO Elves 41072 Naida’s Spa Secret

March 22, 2015 By Jay Ong 4 Comments

There’s no theme I’m more excited about this year than LEGO Elves. The fresh and frankly, brave new LEGO theme which sends fans on an adventure exploring a new world filled with fantasy, elves and mystical energies is a great move from LEGO. Elves represents LEGO’s next step to conquer the female market and builds upon… 

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Filed Under: Elves, LEGO Reviews Tagged With: 2015, 41072, delphia, lego elves, naida riverheart, naida's spa secret

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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Here's a look at 43212 Disney Celebration Train, c Here's a look at 43212 Disney Celebration Train, celebrating #Disney100!

It's a 4+ set and features floats and characters from several different eras of Disney, from classic to Pixar to modern animation.

6 minifigures are included, which to most Disney fans are the real highlight of the set.

You get new Mickey and Minnie Mouse variants, Peter Pan and Tinker Bell, Woody and Moana who makes her debut as a minifigure, and expands the total number of minifigure Disney Princesses!

Depending on where you live, the set may or may not be good value, but you do get 5 new-ish and exclusive Disney minifigs, which will be the big draw to fans.

Hit the link in bio to read my full review!

Special thanks to @lego for sending this set for review!

#lego #lego2023 #Disney #legodisney #afol #rlfm #reviews #43212 #legoreview #legos #minifigures #minifigs #legominifigures #legoleaks
Here's your chance to win a @lego 10316 Rivendell Here's your chance to win a @lego 10316 Rivendell set!

All you need to do is build your very own LEGO Fellowship, and give them a story, quest and their very own identities!

You could win some awesome prizes courtesy of LEGO, celebrating one of the greatest LEGO sets ever!

Hit the link in bio to learn more about how to enter, and to read the terms and conditions!

Entries close at 5pm AEDT, on 28 March 2023!

#lego #LEGOminifigures #minifigures #minifigs #legogiveaway #legolordoftherings #lordoftherings #legonews #legos #afol #rlfm
Did you know that Fiona, the @lego Friends florist Did you know that Fiona, the @lego Friends florist is one of the first minidolls depicted with Down Syndrome?

Fiona works at the flower stall on Unity Street from 41732 Friends Downtown Flower and Design Stores 

She is described as being 'good at crafts and decorating, and knows all the flower species by name.' 

It's World Down Syndrome Day today and I think it's remarkable and very important for LEGO to enhance the perspectives of children on neurodiversity, physical disabilities, ethnicity and mental health, as they've done with the LEGO Friends reboot. 

#lego #legofriends #worlddownsyndromeday #representation #dei #minidolls
🎈 Here's a closer look at the minifigures inclu 🎈 Here's a closer look at the minifigures included in the Up House - we have Russell, Carl Fredricksen and an awesome new mould for Dug!

(I think Dug is the best!)

Shame Kevin was left out, though! 

Hit the link in bio to read my full review!

#lego #disney100 #legodisney #up #pixar #legophotography #legoleaks #legoleaks2023 #legos #afol #rlfm #43217 #disney #legoreview #reviews #minifigures #LEGOminifigures
Here's my review of one of the most anticipate @LE Here's my review of one of the most anticipate @LEGO Disney sets - 43217 'Up' House ahead of its release on 1 April 2023!

This set is a dream come true for many Pixar fans, and we finally get a cute, compact and great looking Up House. 

It has plenty of references to the movie, and Carl's everlasting love of Ellie, his late-wife which will absolutely delight fans. 

Despite a strong lineup of minifigures (including an awesome Dug mould), the set's incredibly expensive pricetag (US$59.99/AU$89.99) doesn't feel like good value, especially with Kevin nowhere to be found. 

Hit the link in bio to read my full review!

Let me know what you think of this set, and if you're still planning to get it! 

#lego #disney100 #legodisney #up #pixar #legophotography #legoleaks #legoleaks2023 #legos #afol #rlfm #43217 #disney #legoreview #reviews
🐍 Snakes... Why did it have to be snakes? Her 🐍 Snakes... Why did it have to be snakes? 

Here are some shots of 77013 Escape from the Lost Tomb, which let's you recreate scenes from Raiders of the Lost Ark!

Indy, Sallah, and Marion break into the Well of Souls to retrieve the Ark of the Covenant in LEGO form, and this playset is packed with dynamic play features!

Priced at only US$39.99, this set is incredible value and a great way to get started with LEGO Indiana Jones! 

Hit the link in bio to read my full review!

Thanks to @lego for sending this set for review!

#lego #lego2023 #indianajones #legoindianajones #legoreview #rlfm #77013 #afol #legophotography #legos #legoleaks #legoleaks2023 #legonews
Having a great time building the new @lego Indiana Having a great time building the new @lego Indiana Jones and #Disney100 sets!

Look out for reviews and more content in the coming days!

Special thanks to LEGO for sending these review sets!

#lego #afol #rlfm #reviews #77013 #77015 #77012 #43217 #43212 #legodisney #indianajones #legoindianajones #Disney
Behold, the @lego 10317 Land Rover Classic Defende Behold, the @lego 10317 Land Rover Classic Defender 90!

This beautiful, boxy British icon will launch on 1 April and features the iconic @landrover Classic Defender in sand green!

Hit the link in bio to see more!

10317 Land Rover Classic Defender 90
🧩 2,336 pieces
💵 US$239.99 / AU$369.99 / £209.99
🗓 1 April 2023
🎨 Kurt Kristiansen

#lego #legoicons #landrover #landroverdefender #legonews #legoleaks #legoleaks2023 #lego2023 #rlfm #reveal #10317 #afol #legophotography
With the demise of 77014 Temple of Doom, it joins With the demise of 77014 Temple of Doom, it joins a very illustrious list of sets that have been cancelled by @lego.

Here's a list of some of the most famous cancelled LEGO sets in recent years!

⚠️Correction: 40489 Mr and Mrs Claus Living Room should be 2021, not 2012

Do you have any of these in your collection? 

Hit the link in bio to read the full feature!

#lego #legoindianajones #indianajones #afol #legonews #legoleaks #legoleaks2023
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6 hours ago

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Here's your first look at three upcoming LEGO gifts with purchase (GWPs)! We have 40590 Houses of the World 2, 40588 Flowerpot and 40589 Pirate Ship Playground, which are all presumably arriving in April 2023. Have to say the Flowerpot is a must-get, so fingers crossed for a reasonable threshold! ... See MoreSee Less

New April 2023 LEGO GWPs revealed includes 40590 Houses of the World 2 and more - Jay's Brick Blog

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First look at three new April 2023 LEGO GWPs, 40590 Houses of the World 2, 40588 Flowerpot and 40589 Pirate Ship Playground
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Jay's Brick Blog

19 hours ago

Jay's Brick Blog
Here's my review of 43212 Disney Celebration Train featuring 6 minifigures spanning different Disney eras! Very happy to get a fairly accessible Tinker Bell minifigure, and the debut of the Moana minifigure which means we now have a growing collection of Disney Princess minifigures!This set comes out on 1 April, alongside the Up House! ... See MoreSee Less

Review: LEGO 43212 Disney Celebration Train - Jay's Brick Blog

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A review of the LEGO Disney Celebration Train (43212), featuring Mickey and Minnie Mouse, Peter Pan, Tinker Bell, Woody & Moana minifigures
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Jay's Brick Blog

1 day ago

Jay's Brick Blog
🛒 If you're in Australia, Amazon Australia is currently running a series of deep discounts on a wide range of sets, from big ticket items like the UCS Razor Crest to new 2023 releases!Happy shopping and let me know if you've picked anything up! ... See MoreSee Less

LEGO Amazon Australia sales - March 2023 - Jay's Brick Blog

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For those of us in Australia itching to pick some discounted LEGO, Amazon Australia is running a huge LEGO sale with up to 38% off sets across a wide variety of themes. There are some newer 2023 LEGO ...
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Recent Posts

  • New April 2023 LEGO GWPs revealed includes 40590 Houses of the World 2 and more
  • Review: LEGO 43212 Disney Celebration Train
  • LEGO Amazon Australia sales – March 2023
  • LEGO 2K Drive looks slick but sets a dangerous and predatory course towards microtransaction hell
  • Review: LEGO 76914 Ferrari 812 Competizione
  • Win a LEGO Rivendell set by building a LEGO Fellowship!
  • First look at the new Build a Minifigure (BAM) Q2 2023 selections, including a Unicorn Lion Knight!

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