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From Scala and Belville to Friends and Elves: The evolution of LEGO themes marketed towards girls

March 8, 2021 By VaderFan2187 8 Comments

Editor’s Notes: Today, the entire world celebrates International Women’s Day, a global event marking progress in the women’s rights movements and gender equality. I’ve got two articles planned for today, and this is the first – charting the evolution of LEGO themes and sets marketed towards girls, and another that will drop later tonight, so… 

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Filed Under: Editorial, News Tagged With: belville, clikit, dc super hero girls, dots, elves, friends, girls, international women's day, lego, lego elves, minidolls, scala

What big moves will LEGO make in 2021? Part 2 – More Diverse Minifigures

December 28, 2020 By Jay 35 Comments

2021 is almost upon us, and there’s still time to peer into my LEGO crystal ball and try to get some predictions in on what LEGO might do in 2021. If you missed it, be sure to check out Part 1 of my predictions series, which focused on Entertainment. In Part 2, I’m predicting that… 

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Filed Under: Editorial Tagged With: 2021, black lives matter, lego, minidolls, minifigures, racial diversity

Happy International Women’s Day! How far has female representation in LEGO sets progressed?

March 8, 2017 By Jay 24 Comments

Today, the world observes International Women’s Day, a global day celebrating the social, economic, cultural and political achievements of women as well as marking a call to action to accelerate gender parity. Gender equality and parity is something that’s personally quite important to me, mostly because I’m raising a little girl, who I hope will be… 

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Filed Under: Editorial Tagged With: city, friends, gender equality, international women's day, lego, minidolls, star wars, super heroes

LEGO Friends Advent Calendar 2016

December 1, 2016 By Jay 53 Comments

So this was a little random, but starting the 2016 Star Wars Advent Calendar this morning made me kinda regret not getting another one to go alongside it. One impulsive lunchtime shopping trip later, I’ve ended up with a 2016 LEGO Friends Advent Calendar to go along with my Star Wars countdown! If you’ve been reading… 

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Filed Under: Friends Tagged With: 2016, advent calendar, countdown, friends, friends advent calendar, lego, mailbox, minidolls, naomi, olivia

LEGO reveals DC Super Hero Girls – super powered Minidolls!

October 4, 2016 By Jay 17 Comments

Early this morning, LEGO unveiled one of their brand new themes for 2017 – DC Super Hero Girls! Yes, these are DC Super Heroes-themed minidolls. And yes, these are going to be fairly controversial among a certain subset of LEGO fans. And yes, I really dig these and can’t wait for them. DC Super Hero… 

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Filed Under: News Tagged With: 2017, batgirl, dc, harley quinn, lego, lena luthor, minidolls, poison ivy, super hero girls, super heroes, supergirl

Review: LEGO 41172 The Water Dragon Adventure

June 6, 2016 By Jay 9 Comments

I’m a big fan of LEGO Elves and have amassed nearly every set that has been released. If you’ve read my previous Elves reviews, you’d know that I really enjoy the theme’s bright, vibrant colour palette and the whimsical fantasy setting. Elves is one of the most exciting sets on the market now and if you’re… 

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Filed Under: Elves, LEGO Reviews Tagged With: 2016, 41172, elves, lego, lego elves, merina, minidolls, naida riverheart, review, the water dragon adventure, water dragon

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Hello and welcome to Jay's Brick Blog. In here, you'll find independent LEGO set reviews, commentary on LEGO trends & news, bargain hunting tips and an inside look into the life of an average LEGO fan. Find out more about me here

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Jay Ong | Jay's Brick Blog
Lots of stickers, lots of teeth and not enough Sym Lots of stickers, lots of teeth and not enough Symbiote tendrils.

My early review of 76199 Carnage is now live on the blog, hit the link in bio to read, or swipe through the gallery to see more photos!

If you enjoy LEGO’s Helmet collection, or are a big Carnage/Spider-Man fan Carnage will be a no-brainer addition to your collection.

With all my helmets currently on display, Carnage is the ones that stands out the most, in a good way, and I like that they’re expanding Marvel’s helmet collection.

I do think that there’s a wasted opportunity here with the lack of tentacles, or Symbiote tendrils sticking out from the back. I know it will technically break the Helmets’ style and design language, but for a character like Carnage, it feels like a massive miss to not have anything stick out.

Will you be picking up 76199 Carnage?

#LEGO #carnage
Hope you're having a Hoppy Easter 🐰 Hope you're having a Hoppy Easter 🐰
🚨 BREAKING: Effective immediately, the LEGO Gro 🚨 BREAKING: Effective immediately, the LEGO Group announced that it would be strengthening its commitment to Child Safety and Safe Play by mandating that proof of age identification be presented when purchasing all 18+ adult-focused sets, online or at LEGO Brand Retail Stores.

LEGO sets being purchased by adults have quadrupled in the last year compared to a decade ago, as adults flock towards the LEGO brick, a trend that was accelerated by the Covid-19 pandemic.

To prevent these 18+ sets from falling into the wrong and age-inappropriate hands, The LEGO Group will now require its customers to provide the following proof of age documents: driver’s license, passport, social security card (USA) or any other valid government-issued form of identification.

“At the LEGO Group, child safety is our number one priority” says Søren Christiansen, Senior Child Safety Compliance Officer.

“Following complaints from parents, we cannot afford to expose impressionable children or teenagers to adults-only sets like Winnie the Pooh. The LEGO 18+ label has allowed us to broaden our product portfolio and explore adult-themes like 123 Sesame Street, which would be highly inappropriate for children.”

Hit the link in bio to learn more
Did you know a group of sharks is called a Shiver Did you know a group of sharks is called a Shiver of Sharks? 🦈 🥶

That'd also coincidentally make a great #LEGOVidiyo band name!
Channelling my inner Kylo Ren - my Darth Vader shr Channelling my inner Kylo Ren - my Darth Vader shrine is coming together quite nicely.

#LEGO #LEGOstarwars #darthvader
New review up on the blog! Check out the new @LEGO New review up on the blog! Check out the new @LEGO Darth Vader and Scout Trooper helmets!

Hit the link in bio to read my review! 

Really loving the #LEGOStarWars helmet collection expanding - they make for such eye-catching display models that don't take up much space.

Can you guess which one of these 2 are my favourites?
Love it when @lego Bricks and Pieces orders arrive Love it when @lego Bricks and Pieces orders arrive!
🚀 LEGO continues to nurture its partnership wit 🚀 LEGO continues to nurture its partnership with NASA to reinvigorate interest in space exploration with the all-new 10283 NASA Space Shuttle Discovery, launching into the your collection on 1 April 2021 – no, not an April’s Fools joke!

This ode to NASA’s Space Shuttle program is meant to commemorate the original @NASA STS-31 mission, over 30 years ago, which launched the Hubble Telescope – capturing images of our universe, to help us understand more about the great beyond.

Coming in at 2,354-pieces, the @LEGO Space Shuttle Discovery will be released globally on 1 April 2021 for US$199.99 / AU$299.99 and will be available exclusively from LEGO.com and your local #LEGO store.

Hit the link in bio to see more!
I reviewed the new #LEGOVIDIYO Bandmates Series 1! I reviewed the new #LEGOVIDIYO Bandmates Series 1! 🎵

Hit the link in bio to read the full review

They’re not the main characters in this wacky new #Vidiyo world, and most of the minifigure designs show – while I do like the cohesive musical-theme that these characters are based off, and the wild colours, I was left wanting a little more.

What did surprise me was just how much I liked the Beatbits. The artwork and design prowess that has gone into them are just sublime, and I love that we get to see the talents of LEGO’s Graphic Design team put to excellent use with these quirky LEGO takes on physical media.
Overall, I have mixed feelings about Bandmates series 1. 

It’s crystal clear that @LEGO funelled the most unique and promising designs into the more expensive Beatboxes (for $$$), and a lot of the characters here just feel like an afterthought.

That said, there are some gems such as the Ice Cream Saxophonist, Shark Singer and Genie Dancer, and while the animal minifigures don’t do it for me, they might bother other fans less.
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Recent Posts

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LEGO Reviews

Review: LEGO 76199 Carnage

Lego Minifigures Series 7 Review Part 3

Review: Lego 10237 – The Tower of Orthanc

Review: LEGO Marvel Mighty Micros (76064, 76065, 76066)

Lego Minifigures Series 7 Review Part 1

Review: Lego 79000 – Riddles For The Ring

Review: Lego 70723 – Thunder Raider

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Jay is passionate about LEGO and the endless creative adventures made possible by this complex interlocking brick system.
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